In partnership with Meta, we are excited to introduce a new way to re-engage your customers on Messenger: The Recurring Notification
The Recurring Notification allows your business to re-engage your customers after 24 hours of last interaction, with prior permission, on a daily, weekly, or monthly basis.
If you are familiar with the Broadcasting tool with ManyChat, the Recurring Notification expands on this tool by creating an experience that your customers are in control over.
First, to send Recurring Notifications, you must receive prior permission from the customer to send them a Notification by having them opt-in. Also, they have the opportunity to opt out at any time.
This feature will also include One-Time Notifications, which allows you to send one message to your customers after 24 hours.
With the Recurring Notification you can:
- Send time-sensitive marketing campaigns
- Create drip campaigns
- Follow-up with your customers after the conversation has ended
The Recurring Notification is broken down into 3 communication windows:
- Daily over 6 month period after opt-in (one message per calendar day)
- Weekly over 9 month period after opt-in (once every calendar week)
- Monthly over 12 month period after opt-in (once every calendar month)
Also, the day before the Notification window closes, all customers who opted-in will automatically receive a message to re-opt-in to the Notification to continue receiving messages.
Let’s break down how to set up a Recurring Notification within ManyChat.
How to create Recurring Notifications
There are 3 main steps to successfully send Recurring Notifications to your customers:
- Create the Recurring Notification Topic. Recurring Notifications are organized by Topic within ManyChat. The Topic is the internal title of the Recurring Notification messages you will be sending that are not viewable on the customer end.
- Utilizing the Notification Request block to collect opt-ins from your customers.
- Tracking active Notification Requests within Audience.
- Sending out the Recurring Notification messages via Broadcasts, Sequences or through Flow Builder.
How to create a Topic
There are two main options when creating a Recurring Notification. You can do so either in your ManyChat Messenger Settings or directly within Flow Builder.
Within Settings, follow these instructions:
- To create a new Recurring Notification Topic within Settings, go to Messenger Settings→ Manager Notification Topics.
- Once there, you will see any created Notification Topics. To create a new Notification Topic, select +Topic on the upper right-hand side.
Within Flow Builder, creating a new Topic can be done easily at the same time as creating the Notification Request block to collect opt-ins.
Collecting Recurring Notification Opt-ins using Flow Builder
Collecting opt-ins and creating Topics can be easily done when building out your Automation using Flow Builder. To do so:
- Go to a Flow → Add a Messenger Content node as the first step.
- In this first message, we strongly recommend asking the customer if they want to receive this particular Recurring Notification campaign from you.
- Add another Messenger node → Remove the existing empty message → Add Notification Request, listed on the bottom.
- Here, either you can select an already existing Notification Topic or create a new one.
- In the Notification Request block, you can add an Image, and must use a Title, and Button. The Subtitle and Button title are preset by Facebook.
- Make sure to preview and publish and attach it to your tool of choice. You can add the Notification Request block to an already existing flow also.
Recurring Notification Communication Windows
The Recurring Notification communication window is based on calendar days and is reset exactly when a new day starts.
Here’s a further breakdown of the frequency of the Recurring notifications:
|Daily Recurring Notifications||Weekly Recurring Notifications||Monthly Recurring Notifications|
|Once every calendar day which starts from 12:00 AM until 11:59 PM in the time zone set by the Page. Default time zone is UTC||Once every calendar week which starts from Monday at 12:00 AM until Sunday at 11:59 PM in the time zone set by the Page. Default time zone is UTC||Once every calendar month which starts from the 1st at 12:00 AM until the last day of the month at 11:59 PM in the time zone set by the Page. Default time zone is UTC|
For example, if the customer is opted-into receiving weekly Recurring Notifications, and the Page set the time zone to America/New_York, this is a possible schedule of Recurring Notifications sent by the Page:
- First Recurring Notification sent on Monday @ 5:00 PM EDT
- Next Recurring Notification sent on Tuesday the following week @ 9:00 AM EDT
How to find opted-in contacts
After collecting opt-ins to your Recurring Notification, viewing active and all Recurring Notification opt-ins is easily done within the Audience tab of ManyChat.
Here, you can filter and segment by either “Notification available now” or “Opted-in for Notification” and filter down by the specific Notification Topic.
Also, all Recurring Notification history is broken down on the customer level within their individual contact cards such as:
- the list of all current and archived Topics
- Their current Recurring Notification status
- and the expiration date
How to send messages
After collecting an opt-in for a Recurring Notification, the clock has now started in sending the Recurring Notification to a customer. For example, for a daily Recurring Notification, the 30 day clock has begun immediately after collecting the opt-in.
Good news is there are multiple ways to use the Recurring Notification within ManyChat to successfully reach a customer using:
- Flow Builder
Let’s break down each of those tools.
Using the Broadcasting tool to message your customers that opted-in for the Recurring Notification is one of the safest and simplest ways to implement this feature within your ManyChat account.
- Go to Broadcasting → + New Broadcast → Messenger
- Select “Send inside 24 hours” and change the selection to “outside 24 hours window”
- Under Reason, select the Recurring Notification Topic you’d like to use.
- Create relevant content to your Recurring Notification within the Flow. Note: The Recurring Notification only supports one message block. Please only use content related to what was previously agreed upon. Failure to do so can result in page penalty.
- After creating your Flow, select “Go Next” and select Non-promotional or Mixed content as Content Type
- You can add more targeting, schedule a broadcast, set to send during certain hours, and select the type of Notification
- After customizing, select “Send Now” once ready to send
Using Sequences to send Drip Campaigns
The Sequences tool allows you to set up multi-message drip campaigns and schedule them to send on a recurring basis.
To use this tool, go to the “Automation” tab, and select “Sequences” from the top selection.
Here, you can create a new Flow and add a Messenger node. To use the Recurring Notification Topic, click on “inside 24 hours”, and select “outside 24 hours window”. Under Reason, add the Recurring Notification Topic.
After successfully creating your first message, you can adjust the schedule, add another message and set it active from the Sequences tab.
For scheduling, make sure that time aligns with the type of Recurring Notification (daily, weekly, monthly).
Using Flow Builder and Smart Delays to re-engage
Sending Recurring Notification messages can also be done on the Flow level and sent via the same flow as the opt-in with Smart Delays or sent through Live Chat. An example of a sample flow can be found below.
The Recurring Notification is a great tool to utilize if you are looking to re-engage your customers on Messenger in a safe and effective manner for no extra cost.
Make sure to follow all the steps to successfully implement this tool and take your contact list from a passive audience to an active one.
Ready to get started with ManyChat?