How to Connect Shopify to TikTok (for Ads, TikTok Shop, and More)

4 min read

You might think of TikTok as the place where dance trends never stop, and memes move at lightning speed, but e-commerce brands know that today it is a legitimate sales channel.

If e-commerce is your thing and you already have a Shopify store, it’s pretty easy to start selling on TikTok. In fact, the two platforms allow you to integrate them directly.

Ahead, we'll walk you through two different ways to connect Shopify and TikTok and how automation can help you capture even more sales on TikTok.

How to Connect Shopify and TikTok

There are two ways to connect Shopify and TikTok:

Option 1: If you want to run TikTok ads, track conversions, and sync your product catalog for marketing campaigns, connect Shopify to TikTok through the TikTok sales channel.
Option 2: If you want to sell products directly through TikTok Shop and manage orders from Shopify, you'll need to set up TikTok Shop in addition to connecting the sales channel.

Option 1: Connect Shopify to TikTok to use it as a marketing channel

This is the best option for brands that want to drive traffic to their Shopify store through TikTok. Once connected, you'll be able to run ad campaigns and track conversions from TikTok. You’ll also be able to sync your Shopify product catalog with TikTok so you can feature specific products in ads.

How to add TikTok to Shopify as a sales channel

In Shopify, go to Sales channels and select TikTok.
Connect or create a TikTok Business account.
Connect your Business Center account.
Connect your TikTok Ads Manager account.
Choose your preferred data-sharing level.
Create a new TikTok Pixel or connect an existing one.
Complete your business information and confirm the setup.

Option 2: Connect Shopify to TikTok Shop

This option is best for brands that want customers to discover and purchase products directly on TikTok. It allows you to integrate TikTok Shop and Shopify sales so you can manage them both in Shopify. There are benefits to this approach: it’ll help keep inventory accurate across channels, which means less work for you.

🚨Before you start, follow the instructions from above to set up TikTok as a sales channel on Shopify.

In Shopify, open the TikTok sales channel and click Connect in the TikTok Shop section.
Log in to an existing TikTok Shop account or register as a new merchant.
Accept TikTok Shop's merchant terms.
Verify your business information.
Upload any required business documents.
Complete the onboarding process.

If you get lost, here’s the page on Shopify’s Help Center about setting up TikTok Shop.

How to Use Manychat to Get More Sales on TikTok

If you use Shopify and/or TikTok Shop, you don’t need another tool to process payments or manage fulfillment. This combination covers the product discovery, checkout, and order management parts of the process.

What you do need is a tool that can help with all the messy parts around the purchase journey, like the questions people send before actually purchasing something or the curious scrollers who see your content but never actually act on it.

That tool is Manychat. And ICYMI, we’re an official TikTok business partner, so you can connect Manychat to TikTok just as easily as you can connect TikTok to Shopify. And because you’re here, we’ll give you an example of how a Manychat automation can help you get more sales: the lead magnet and email capture combo.

Most people scrolling through TikTok will watch a video, maybe engage with it, then disappear forever, which is why it makes sense to use a lead magnet to get these scrollers’ attention (this could be a guide, e-book, tool, filter, recipe, workout plan, etc.).

You post about your lead magnet and invite viewers to send a keyword to your inbox in exchange for your lead magnet (Example: “DM me ‘summer’ for your seasonal style guide.”) Then, you set up a Manychat keyword automation that greets them and asks for their email address before delivering the promised style guide.

Once the customer joins your email list, you can send them all the juicy stuff (product launches, restock alerts, promotions, etc.) instead of relying entirely on TikTok's algorithm to reach them again.

Need a visual? We got you.

This is just one example of how you can use Manychat to increase your sales on TikTok. If your interest is piqued, learn more about using Manychat with TikTok.

Sign up for Manychat

Frequently asked questions

Yes. With Manychat, you can automatically respond to TikTok direct messages, answer common customer questions, share product information, and guide shoppers toward a purchase. This helps businesses engage interested customers instantly without manually responding to every interaction.

TikTok automation helps convert engagement into revenue by initiating conversations with interested viewers at the moment they're most likely to buy. You can automatically deliver product details, answer FAQs, collect leads, and share links that move customers closer to a purchase.

Yes. Affiliate marketers can use TikTok DM automation to automatically send product recommendations, educational content, promotional offers, or affiliate links to users who engage with their content. This creates a more personalized experience while reducing manual outreach.

Brands use TikTok automation to capture leads, recommend products, send promotional offers, answer pre-purchase questions, and drive traffic to product pages.