Written by Michael Keenan

May 21, 2021

Have you been considering switching to an Instagram business account but haven’t quite taken the plunge yet?

There are so many reasons why you should switch to a business profile this week.

For one thing, 84% of Instagram (IG) users are eager to discover new products on the addictive social media platform. They are so motivated that 66.7% percent of them take the initiative to visit new business profiles they aren’t already following.

The support for businesses from Instagram is solid, too. From Instagram’s analytics features to the ability to add links to Stories to selling right there on Instagram, business accounts on IG have all the tools they need to succeed.

Here’s another way to see the differences between the two accounts: If personal Instagram accounts were sedans, business accounts would be Bugattis 🚀 With all of these features, it’s no wonder many brands, small businesses, and even influencers choose to use a business account these days. 

The difference between personal and business Instagram accounts

To outside observers, the most obvious difference between a personal and a business Instagram account is probably the contact button. 

mindysbake shop IG

Personal accounts do not have the option to include a phone number or other contact information, whereas business accounts do. But that’s not the only feature that separates them. The only similarities they share are publishing format and content (photos, videos, in-feed, Stories, reels) and a link in the bio.

Here’s a quick comparison of a personal versus business Instagram account.

personal vs business IG account by ManyChat

Essentially, a business account offers all the tools you need to monetize Instagram, whereas a personal account gives you just enough tools to enjoy it as a hobby.

Instagram business account benefits

Wondering what those extra business account features mean for you? They provide access to insights about your Instagram marketing efforts, the chance to reach more people with ads, and many more perks!

Here are five standout benefits:

1. A better understanding of your audience

A solid Instagram marketing strategy starts with a firm understanding of your audience. That’s one of the things a business account will help you with. You’ll get metrics for your Instagram posts to help you understand who your followers are, what hashtags they use, and what content really engages them.

By analyzing these metrics, you’ll start to understand what works and what doesn’t, enabling you to refine your messaging accordingly.

2. Improved audience targeting

Instagram analytics in a business account does more than just help you better understand your audience. They’ll also help you dig even deeper into your most engaged audience’s demographics. 

The target age, gender, the cities and countries they live in, and the best time to post— Instagram Insights will reveal them all. Once you have this information in hand, you can modify your strategy to target more of that demographic. 

3. Doubled reach

You may not know this, but while Facebook Pages can run ads,an individual Facebook profile can’t. It’s the same with Instagram. An Instagram business account gives you the option to promote your posts (even to non-followers) to achieve the most extensive reach using paid Instagram ads. A personal IG profile has no such ability. 

Related: Instagram Story Ads: A Complete Guide for Beginners

4. Ability to engage in ways that matter for your business

When you post on Instagram, what results do you want to see? Chances are, you don’t care about superficial metrics such as likes and comments.

While those engagements matter for brand visibility, they’re not nearly as likely to lead to a sale as a phone call, email, or even a direct message from a new lead might. 

With an Instagram business account, you can add a contact button to your bio so people can call or email you, increasing your chances of generating a sale. You even have the opportunity to add links in Stories so people can click back to your website whenever you post.

Read more: How to Add Links to Instagram Story With 1K or 10K Followers

5. You can sell directly on Instagram

With a business account, you can create an online shop right there on your Instagram business profile to sell your products or services. Instagram Shops provide a full-screen storefront that allows customers to browse and buy in the app. 

IG shops example
Source: Instagram

Once you have Instagram Shopping enabled, you can tag products from your shop in posts on your feed or Stories. You can also take advantage of ManyChat for Instagram, which provides the following IG selling features: 

  • Instagram Messenger live chat to solve customer inquiries quickly and easily
  • Automated replies to common questions
  • Keyword triggers to capture traffic from Instagram Stories
  • Simple Instagram ad integration to connect with new leads
  • Easy ways to collect and store contact information, like phone number and email address

Using ManyChat, you can turn generic Instagram traffic into meaningful relationships. Chatting with your followers helps them become comfortable with your brand, leading to more sales for your business.  

Resources:

How to switch to an Instagram business account

Ready to start benefiting from a professional account? Here’s a step-by-step guide to show you how to switch to a business account on Instagram using your computer.

Click over to your profile page from the Instagram home page. (You’ll find the profile icon at the top right corner.)

Setting up IG account

Select Settings from the dropdown that appears.

ig business account set up 2

The Switch to a Professional Business account option is located at the bottom left of the Settings page.

IG business account set up 3

Clicking that link will bring you to a page that asks you to choose between the two available professional account types. 

Choose Business, then click Next.

IG business account set up 4

You should now see the page pictured below:

IG business account set up 5

Scroll down and click Next again.

This time, you’ll land on a page where you’ll choose your business category. 

Select the appropriate category and click Done.

IG business account set up 6

For your last step, you’ll find yourself on a page where you can add your contact info (if you want to).

IG business account set up 7

Add that, and congratulations, you have a business Instagram account!

IG business account set up 8

Switching to a professional account on a mobile phone is a very similar process. In the Instagram app, find the Settings, then scroll down to Switch to Professional Account, and choose Business to switch.

Tip! If you ever decide that a business account is not for you, all it takes is a few clicks to switch back to a personal profile from the same Settings page.

IG business account set up 9

Growing your business on Instagram

It’s pretty easy to switch to an Instagram business account, right?

For your next steps, it’s time to grow your account!

Here are some top-notch resources that will help you get the most out of your new Instagram business profile:

Grow your Instagram following and make sales with Instagram Automation by ManyChat. See if your business is eligible by applying below.

Instagram business FAQ

Is a business Instagram account free?

Yes! Business Instagram accounts are completely free for users. As long as you want to be recognized as a business on Instagram, you can make the switch at no cost to you.

Can I have a personal and business Instagram account?

Yes, you can have both. You can have an Instagram account for your personal use and a business account solely for business. Fun fact: you can have up to five Instagram accounts now.

Why can’t I switch to a business account on Instagram?

If you’re having trouble switching to a business account even after following the steps we’ve included in this article, it’s most likely because you’ve set your personal profile to “private.” Private accounts are personal Instagram profiles that are only visible to followers. Business accounts cannot be private, so you may want to confirm that on the settings page first.

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.