Written by Michael Keenan

December 22, 2020

If you want to see the most innovative chatbot examples in one place, then you’ll love this updated article.

The chatbot ecosystem has changed for many businesses using Chat Marketing, but the goal remains the same: quick, creative, and convenient customer service.

In a noisy and competitive space, the best types of chatbots for business are novel and act as the direct line between customer problems and solutions.

Today we’re going to share the best chatbot ideas proven to help a business start meaningful conversations and generate revenue. So you too can be a successful Chat Marketer.

Let’s get started!

Note: Some of ManyChat’s interface and information has changed. We’re working hard at updating this content. Please stay tuned!

Chatbot Example #1: World Health Organization (WHO)

First in our list of chatbots is The World Health Organization (WHO). WHO is one of the leading sources of trusted information for the coronavirus (COVID-19) spread. WHO built a bot on WhatsApp called the WHO Health Alert to share information related to the pandemic.

WHO Health Alert COVID-19 Bot

The WHO Health Alert bot helps people protect themselves from infection, offers travel advice, and busting myths about the Coronavirus. The service is initially launched in English, but reportedly will be available in all six United Nations languages within the coming weeks (English, Arabic, Chinese, French, Russian and Spanish.)

Chatbot Example #2: Emirates Vacations

Average CTR for display ads are at an all-time low of .35%. Considering this, Emirates Vacations created a conversation bot within their display ads. The company targets different visuals and bot sequences based on the page someone’s browsing. Engagement rates rose 87% since deployment in 2018.

Display Ad Chatbot Example

Lessons learned from Emirates Display Ad chatbot:

  • Be relevant to the user journey: Rather than shoot the same message to everyone, use a separate sequence for your homepage, product pages, and Facebook Business Page.
  • Keep users goal in mind: Emirates bot is more than just a cool ad, it’s the direct line to a desired goal. Users have a task in mind when browsing your site or Facebook Page. Your bot needs to help them complete it as quick as possible.
  • Flatter users with frictionless experiences: Imagine being able to book your travel right in this ad, without leaving your current page? Maybe skeptical at first. But considering that travel search is a huge headache, booking “right here, right now” is the most practical and convenient way to do so.

Chatbot Example #3: National Geographic

Ever wonder what it would be like to talk to Albert Einstein? Well, now you can — kinda. To help promote their new show Genius, National Geographic created a conversation bot who spoke like Einstein would. While most companies’ blast promos into your chat window, they used Einstein bot to follow users conversation and reply with information about the show and other interesting bits.

Example of brands using chatbots (NatGeo)

The result? 6-8 minute average conversations, 11 turns per conversation, 50% user re-engagement and an involved community of followers. These metrics come from a carefully chosen, user-friendly chatbot strategy.

  • Use chatbots to create intimate experiences: People felt they were “talking to Einstein” in real-time, in a human and friendly way. Einstein was able to answer professional and personal questions, making users feel a one-to-one connection to the bot, and in turn, the show.
  • Make people laugh to engage with them: Laughter is not only good for the soul, but it’s something we don’t expect to do. Especially when you interact with a brand. Build your bot to be informational and conversational, with a little sass here and there.
  • Rethink older concepts in a novel way: Chatbots are now used by many different companies across the board. Instead of reusing the same old sequences, try something new that people haven’t seen before.

Chatbot Example #4: Hipmunk

Few niches are more competitive and saturated than travel, but Hipmunk was able to cut through the noise with their location-based approach to booking flights, hotels, cars, and more. Considering the average person visits over 38 sites before booking, Hipmunk is an engaging and convenient way to book travel.

Here’s an example of their Facebook Messenger Bot

Hipmunks Cool Chatbot Example

The sequence is perfectly tailored to the intricacies of how users search:

  • Send deals or promotions based on user preferences: It’s a simple, yet powerful feature that helps users pull information from multiple sites, all in one place — Messenger. Anyone who’s used to the “million tab search method” can finally feel some relief during their search.
  • Use conversational language to personalize experiences: Mastering conversation builds trust between bot and user. Each interaction mimics a live agent, making it easy for users to connect with and understand. Imagine talking to a friend or live agent.
  • Create content that is rich and useful. In most situations, users wait a bit to get results from different sites. But with ‘HipTips’, their wait time turns into a way to find new deals and ways to use the app.

Hipmunk brings two powerful elements to the table here: proactive outreach and simplifying an exhaustive process for users. You can easily get where you want to go without visiting travel sites and finding deals yourself.

Chatbot Example #5: Lidl’s Winebot

Educated customers are empowered customers, and Lidl’s Winebot Margot brings a warm personality to the stuffy world of wine. Users can get guidance on which wine to buy, tips on food pairing, and even learn about how wine is made. It can also recommend over 220 food pairings and answer questions based on 640 different types of grapes.

Lidl's Winebot Chatbot Example
  • Don’t hide your bot: Margot lives in many different places in Lidl’s eco-system. Most activity comes from their website, which then provides instructions on how to launch the bot in Messenger. Point in case, make it easy it find throughout your company.
  • Offer live chat to improve customer engagement: We know that chatbots can’t solve every problem. Which is why you want to always offer easy access to live support if possible.
  • Match the language your audience uses: Margot learns as she goes. The bot has learned how to filter recommendations based on price — but not everyone uses the same lingo. Margot began to recognize the difference between user queries using £5, 5 quid, a fiver, and even “around five-ish”.

Chatbot Example #6: Kia

Despite being part of a complex industry, car maker KIA uses a chatbot that turns Messenger into a viable platform for information. “Kian” has generated 3x more interactions than the corporate site, talks to 115,000 users per week, and has a 21% conversion rate.

Kia Chatbot Example

This Facebook chatbot examples incredible metrics are the result of anticipating user intent, and helps Kia personalize service at scale:

  • Collect user data to improve retargeting. Instead of letting leads disappear without a trace, your messenger bot should capture customer details and needs. It’ll fuel future sales and re-marketing efforts.
  • Offer different services in one place: Capturing lead information is valuable, but it’s not the only thing your bot can do. Kia’s Facebook Messenger bot can also provide roadside assistance, bill payment options, and a store locator to meet live salespeople.
  • Replicate human interactions to connect: Kian can answer any type of question for any car model that a live salesperson could.

It’s possible that your chatbot can do well to answer questions as well, but that should be a byproduct of the entire customer experience. You want to give customers everything they need inside Messenger — from information to payments and more.  

Chatbot Example #7: Whole Foods

The Whole Foods Facebook Messenger Bot is famed for its recipes, product recommendations, and cooking inspiration. Their chatbot helps shoppers find recipes on the spot, and drives traffic to their site from Messenger.

Whole Foods Chatbot Example

The same principles that work for any marketing channel apply even to chatbot conversations. Messaging channels use the same logic: Identify what resonates with your audiences, and build features to benefit them:

  • Make searching for desired information easy: Whether shoppers need to look up a recipe at the store quick, or are browsing from the couch — Whole Foods make it easy for users to find the recipes they are looking for. It narrows down information with filters, gives a preview of dishes, then sends users to their website for the full recipe.
  • Talk with users how people talk: One of the biggest challenges in building a chatbot. Whole Foods lets users search for recipes using emojis, just like they’d react to a friends post or laugh at a funny meme.
  • Be inclusive to everyone: Personalization is often half-baked and poorly executed, but with careful understanding, it can create interactive chatbots that provide the user with a unique experience. By letting users get diet-specific recipes, it helps promote a culture of inclusivity and wellbeing that welcomes everyone to Whole Foods.

Want to build an engaging customer service chatbot for your business? Sign up for a free ManyChat account to get started today.

Chatbot Example #8: Madison Reed

Meet Madi, Madison Reed’s genius hair color bot who’s “obsessed with finding your most flattering shade”. This chatbot example is mostly text-based, but what sets it apart from the list of chatbots is the selfie submission. Users can submit a selfie, and Madi will point them towards the best color product recommendations. Cool, right?

Best Beauty Chatbot Example

Madi teaches us a few important lessons on how to build the best chatbot conversations.

  • Speak your audience’s natural language: Informal tone is one thing, but speaking the style of your audience is another. Madi uses “x’s and o’s” as well as flattering comments to build a connection with their audience.
  • Solve an actual problem: Similar to most lead generation tactics, your chatbot should help alleviate a struggle your buyers have. For example, waiting for a colorist appointment can take months. Madi is like having a personal colorist available 24-7.
  • Ask relevant questions: Madi asks questions such as “What color is your natural hair (not including gray)?” and “Is it chemically treated?” to garner responses from users. She’s witty, funny, and feels like your talking to a friend on social media (just that this friend is a Facebook chatbot).

Charming always wins. Madi has boosted engagement by 400% with a 21% click-through rate to the company’s website.

Chatbot Example #9: Duolingo

Learning a new language is no easy task. You have the words in your head, but they never come out as you want. Turns out — embarrassment when talking with native speakers is real. And Duolingo curved that fear with an artificial intelligence-powered chatbot app.

Duolingo Chatbot Example

Although the Duolingo Bot is for language learning, it taught us three lessons for building a conversation bot for any industry.

  • Build around existing pains to see success: Listen to your users and build sequences based on their pains. Doing this provides a strong incentive for them to use it. Not sure what to write? Simply reach out and talk to your customers about their goals.
  • Make it easily available for maximum usage: Shutting down your bot at any time leads to missed opportunities and revenue. Instead, make your bot available at any time of the day, for any reason.  
  • Design your bot to be interactive and enjoyable: Chatbots that retread the same script, for the same people, don’t make an exciting experience.

Chatbot Example #10: Civilized Caveman

Civilized Caveman was one of the first companies to use a Facebook Messenger bot quiz. Users who took their 1-minute “sugar quiz” were given a 7-day detox as a result. Then the brand could build a relationship with its now subscribers via content and offerings.

Civilized Caveman Facebook Chatbot Example

Along with conversational tone, the Civilized Caveman quiz provokes an emotion. Whether you are curious or struggle with sugar addiction — this quiz opens the door for different types of people to become subscribers.

  • Use a quiz to start your chatbot funnel. Quizzes are one of the best ways to engage browsers. Plus, they automatically become a subscriber once they click Get Started.
  • Take advantage of images to boost engagement. GIFs and images hold the user’s attention for that extra second. You know, the one you probably need to get that click you want.

Chatbot Example #11: Bud Light

Want to create a cool experience for your customers? Of course, you do. Bud Light’s Bud Bot is a great chatbot conversation example tailored for customers. The Bud Bot reminds subscribers to stock the fridge on game day, send special team cans, and even deliver beer in under an hour on game days. It saw an 83% engagement rate during the 2017 campaign.

Bud Light Chatbot Example

  • Become a hero to your customers: Your marketing strategy will only work if timing and context are factored in. Follow Bud Light off a cliff and send reminders or updates to subscribers at right time, with the right message. Make reaching their goals easier with your bot.
  • Create tailored experiences: As a way to increase engagement rates and sales with an eCommerce chatbot, Bud Light offered special team cans for each city.
  • Do less, but do it well: It’ll be tempting want to do everything — but start slow. As our ecommerce chatbot examples show, chatbots who try to do everything at first typically fail.

Chatbot Example #12: Amtrak

One reason the travel industry has been the fastest to adopt chatbots is speed and convenience. In this example, Amtrak helps site visitors plan a vacation, book reservations, navigate Amtrak.com, get route information, and more. It’s become a company powerhouse, generating 30% more revenue per booking, 8X ROI, and answers over 5 million questions a year.

Best Customer Service Chatbot - Amtrak
  • Leverage post-sales support as a revenue channel. Returning customers spend 67% more on average, and more often if they are satisfied with your service. Quick and convenient customer support (in any industry) leads to happier customers, and for Amtrak, it’s proved to be insanely profitable.
  • Have Live Chat ready for back-up. Chatbots can’t answer everything. Instead of aggravating people, design your bot to get browsers in touch with live support for queries that need a little human love.
  • Create a chatbot around customer problems. For example, more travelers are booking tickets online compared to other methods. Amtrak wanted to make it easy for its 375,000 daily visitors to self-service. Julie was the answer.

Chatbot Example #13: Dominos

Dominos changed the way we order food with Dom, the Interactive Pizza Bot. The Domino’s chatbot can re-order previous orders, offer a full menu, and track deliveries all in Messenger. It’s become one of the best chatbots for customer service — and now I want a pizza.

Dominos Chatbot Example
  • Make it accessible across platforms: Chatbots that span cross-platform perform better than one channel. For example, you can order through the Domino’s Pizza Bot by Slack, Messenger, Apple Watch, Mobile App, Twitter (by Pizza Emoji), Smart Home Assistants, and more.  
  • Don’t be afraid to be fun: More often than not, companies are afraid to be too simple or fun. This will not diminish your brand. Executing a key interaction with an emoji will go a lot further than a wall of text in your chat window.
  • Start simple, then move on to more complex cases: What’s the biggest reason users interact with your site or Facebook Page? If it’s ordering a pizza, design your bot around that core function. Once that customer experience is flawless, create a chatbot with key secondary interactions.

Chatbot Example #14: Bank of America

Meet Erica, your new financial assistant from Bank of America. She can do anything from providing bank balance information, make budgeting suggestions, pay bills, and help with simple transactions. The banking chatbot example has already surpassed over 7 million users, and completed over 50 million transactions to date. 

Bank of America Chatbot Example
Image: Business2Community
  • Become an advisor to customers: Erica went from just scheduling payments to offering advice on how to pay down debt. And her capabilities continue to evolve with her banking customers needs. Whether you’re selling meal plans or online coaching services, guidance helps build better relationships between you and your customers. 
  • Provide helpful content for users: One of the key elements of a successful chatbot is solving customers problems. For example, if you ask Erica about credit scores, she’ll give you a video from Better Money Habits and other content around spending and budgeting.  
  • Easy-to-use transaction-search functions are becoming increasingly valuable for chatbots. Give your users the ability to search and discover your company’s products and services.

Chatbot Example #15: Ovarian Cancer Canada

Last on our list of chatbots is Ovarian Cancer Canada.

Charity fundraising is challenging and outdated. It typically involves a bulky email list, non-credible data, and face-to-face sign-ups — not effective for today’s market. Ovarian Cancer Canada teamed up with UK-based social listening company Maybe* to create the first non-profit chatbot. The bot helped secure a $10 million grant for research, boosted donation rates by 250%, and created a repeatable and cost-effective donation channel for the organization’s future. 

Non-profit Chatbot Example - Ovarian Cancer Canda
  • Learn more about users in your bot with a quiz. Maybe* and Ovarian Cancer Canada created a quiz to learn about each subscriber’s ovarian cancer awareness level, emotional state, and more. Then tailor messaging accordingly to boost conversion rates.
  • Use dynamic content to build closer ties with your audience. The team delivered one woman’s story of surviving cancer through videos, GIFs, and images to improve engagement in the bot.
  • Accept payments inside your chatbot. The key to Ovarian Cancer Canada’s increase in donations was letting people donate and sign petitions in the Facebook Messenger window.

Building the best chatbot for your business

As you go on to build a chatbot for your business, remember to always keep a customer friendly mindset. What problems are they having when interacting with your business? How can your chatbot help them achieve their goals? Use the above tips and examples to create a conversational, data-driven, and personalized virtual assistant that helps grow your business.

Ready to build your chatbot today? Get a free ManyChat account to get started.

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The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.