Written by Michael Keenan

February 7, 2020

As an eCommerce store owner or marketer, making sure you’re communicating with your customers is extremely important to building meaningful relationships and loyalty.

Fielding questions manually and sending abandoned-cart messages via email can be helpful, but ManyChat can also help Shopify store owners save time through Chat automation — and please customers on the channels they prefer. 

This native integration helps deliver a frictionless omnichannel customer experience in your online shop in one click — saving you time and resources.

You can also send abandoned cart reminders via text, showcase products inside Messenger, deliver fulfillment emails, and other functions to keep customers informed and at ease.

The Shopify and ManyChat integration enables you to offer faster, automated customer communication to supercharge your online store. 

Note: Some of ManyChat’s interface and information has changed. We’re working hard at updating this content. Please stay tuned!

What you can do with the Shopify Integration

Here are a few ways you can grow your Shopify store with ManyChat: 

1. Help customers find what they need

Facebook ads integrations let you connect with people, answer questions, surface products, and send them to a product listing in your store. 

ManyChat ads let you build and send ads to lookalike audiences based on a specific set of subscribed customers, such as people who: 

  • Received an “order placed” message
  • Specified interest in a particular product
  • Are likely to buy using a coupon

Sponsored messages can turn every conversation into the equivalent of an email lead — but with higher open and CTR rates. 

Comments Growth Tool can help you grab subscribers from a boosted post on Facebook with an eye-catching product image. 

2. Communicate at the right time, on the right channel

With ManyChat’s chat automation tools, you can talk to your customers anytime, any place, and on their preferred channels, be it Messenger, SMS, or email.

Personalizing your marketing communications and sending customers the right message, at the right time, in the right place paves the way to successful business-consumer relationships.

You can delight your customers by sending helpful product follow-ups, collecting their feedback, re-engaging with cold customers, and more. Then you’ll be in a better position to bring them back into your store and start recommending more relevant products for them. 

3. Recapture lost sales

You can automatically send abandoned-cart messages on Messenger, SMS, and email to customers who didn’t finish their purchase. 

4. Turn store visitors into subscribers

Place an Overlay Widget on product pages or Add-to-Cart pages. Add Customer Chat to answer questions about individual products. Create the message, timing, and placement and add it to your Shopify store to grow your lists. No coding required. 

How Shopify Integrates with ManyChat

ECommerce marketers can now provide better shopping experiences for their customers by using these ManyChat features: 

Add Growth Tools to your Shopify store

Grow your lists by adding one of seven different Growth Tool widgets to your store, including sticky box pop-ups, page takeovers, or floating bars. You can even add Customer Chat to help answer customer questions and offer product recommendations along the way. 

Shopify Integration with ManyChat Website Pop up

Automated fulfillment message triggers

When someone places an order, you can automatically send fulfillment messages that will keep customers informed about their order. With Shopify and ManyChat, you can send:

  • Placed Order: triggers when a customer places an order in your store 
  • Fulfilled Order:  triggers when an order status becomes ‘fulfilled’ 

Omnichannel abandoned-cart messages

With ManyChat, you’ll be able to effortlessly recover lost customers after they abandon their carts by sending them messages on Messenger, SMS, and email. You can also grab their attention by adding a gallery of the products they left behind. 

Abandoned Cart message in Messenger

Install Shopify for ManyChat

Setting up the Shopify integration is easy:

  1. In your dashboard, go to Settings and click Integrations in the top menu.
  2. Enter your Shopify store address. Then tap Connect Shopify Account
  3. You’ll be taken to an installation page in Shopify. Click Install unlisted app.
How to Integrate Shopify with ManyChat

Take these simple steps and you’re all set. 

After connecting Shopify with ManyChat, an Abandoned Cart template will automatically be installed in your account. You can tailor it to your liking and use it right away. Soon you’ll be able to drive more sales, recover lost customers, and create a better shopping experience at a higher ROI. 

Resources

Want to connect your Shopify store with ManyChat?