A Closer Look at ManyChat’s Recent Case Studies
Written by Holly Phillips
May 2, 2022
In the first quarter of 2022, we’ve had the opportunity to complete some exciting case studies with ManyChat users. Before we get any further into the year, let’s look at these studies and how you can use ManyChat for similar results.
The Dream Workshop Increased Leads by 2X
The Dream Workshop is the leading mattress retailer in Costa Rica. The company utilized Facebook and Instagram for 2+ years to find new customers and engage with existing ones.
As messaging became more popular, The Dream Workshop shifted towards Messenger ad campaigns to streamline communication and increase lead volume. The mattress retailer wanted to automate the follow-up process from its Instagram ads but couldn’t do it through Facebook’s Ad Manager.
The Dream Workshop partnered with Trilce Jirón Garro, founder of TBS Marketing, to run a visual JSON ad and Reels campaign paired with workflows from Instagram Automation by ManyChat that would solve their follow-up challenge.
Their combined efforts generated 2X leads on Instagram and a 50% conversion rate on incoming messages while minimizing acquisition costs by 30% between November 2021 and December 2021.
Read more about how the Dream Workshop used ManyChat to increase leads.
Astral Restaurant Systems Produced $52,000 in Extra Sales
Operating out of the United States and Mexico, Astral Restaurant Systems helps restaurants build a customer database and implements strategies to increase views on social platforms, repeat customers, order size, and overall return on investment (ROI).
When asked how he could have such success with his company, Gonzalez’s answer was simple: ManyChat.
“We incorporate ManyChat analytics with our customer data, captured through QR codes and interactive chat prompts, funneled into live dashboards,” he said. “We integrated ManyChat with Google Sheets to build our dashboards.”
Read more about how Astral Restaurant Systems produced $52,000 in sales using ManyChat.
Astral Restaurant Systems grew its subscriber list by 23,000
Astral Restaurant Systems has experienced great success after implementing ManyChat into its business strategy.
Digging deeper into Gonzalez’s success, we wanted to know a few best practices he feels helped him achieve this fantastic return. Here are seven tips that you can implement in your strategy.
Tip 1: Experiment with different growth tools
Tip 2: Create a user-friendly chatbot
Tip 3: Use Facebook Custom Audience action for retargeting
Tip 4: Collect as much data as possible
Tip 5: Create multiple interactions with the same customer across all platforms.
Tip 6: Utilize the bot fields
Tip 7: Use the randomizer to do split tests
Read more about how Astral Restaurant Systems grew its subscriber list by 23,000.
We are grateful to have had the opportunity to conduct these case studies and understand how ManyChat helps its users.
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