Written by Holly Phillips

December 16, 2021

As you work to raise your Instagram game (aren’t we all?), it’s essential to keep up with all the specifications required for video and other posts. When your content is the correct size and ratio, it looks better. 

Let’s dive into all of Instagram’s different video and post specs — and make sure to bookmark this article to keep the information handy. 

What size should your Instagram posts be?

Static Instagram posts can be landscape, square, or vertical orientation; however, every post shows up as a square on your profile feed. But if a user clicks to look at a post from your feed, the photo will load in the orientation you intended. 

Here are the specs for Instagram posts:

  • Square posts: 1080px by 1080px, 1:1 ratio.
  • Landscape posts: 1080px by 566px, 1.91:1 ratio.
  • Vertical posts: 1080px by 1350px, 4:5 ratio.
1080px by 1080px image example
Example of a 1080px by 1080px image

What are the best Instagram video dimensions and aspect ratio?

Though the ratio can fall anywhere between 1.9:1 to 4:5, Instagram video posts generally follow the same guidelines as those listed for Instagram photo posts. 

Here are additional specs for Instagram video posts:

  • Horizontal video ratio is 16:9.
  • Instagram video size should be no larger than 4GB.
  • Video posts can be up to 60 seconds long.
1080px by 566px image example
Example of a 1080px by 566px image

Instagram Story and Reels dimensions

You can change the size of any image when creating an Instagram Story, but if you’re making a specific graphic for it, there are a few specs to follow, such as:

  • Recommended Story size for photos and video: 1080px by 1920px, 9:16 ratio.
  • Story still images display for five seconds, while videos show in 15-second increments. Instagram divides a longer video (up to one minute) into four 15-second parts. 

Instagram Reels and IGTV are visible in the feed and individual profiles under separate tabs. 

Here are the specs for IGTV and Reels: 

  • IGTV and Reels size: 1080px by 1920px, 9:16 ratio.
  • Vertical videos are preferred, but you can upload landscape videos with the same dimensions.
  • In the feed, these videos will appear as a 4:5 ratio; while in the grid, they appear as a 1:1 ratio.
  • IGTV thumbnails will appear as 420px by 654px squares.
  • IGTV cover photos should be 420px by 654px, 1:1.55 ratio.
Example of a 1080px by 1920px image
Example of a 1080px by 1920px image

What are all the different Instagram ad types?

There are several different Instagram ad types, and each has their own set of specifications. Don’t worry, we’ll break it down for you. 

Instagram image ad dimensions and guidelines:

  • Recommended resolution: 1080px by 1080px, 1:1 ratio.
  • All ad formats should be either JPG or PNG.
  • All image files should be no bigger than 30MB.

As for ad text, keep the headline to 40 characters, the primary text to 125 characters, and hashtags to 30 or fewer. 

Instagram Explore image ad guidelines:

  • Recommended resolution: 1080px by 1080px, 9:16 ratio.
  • All file formats should be either JPG or PNG.
  • All image files should be no bigger than 30MB.
  • The primary text should be 125 characters or fewer. 

Instagram video ad guidelines:

  • Recommended resolution: 1080px by 1080px, 4:5 ratio.
  • Video formats should be MP4 or MOV.
  • Video files should be no bigger than 30GB.
  • Max video length for all formats is 2 minutes.
  • The primary text should be 125 characters or fewer, with no more than 30 hashtags. 

Instagram Stories ad image and video guidelines

  • Recommended resolution for images and video: 1080px by 1080px, 9:16 ratio.
  • Image formats should be either JPG or PNG..
  • Max image size is 30MB.
  • Video formats should be either MP4 or MOV.
  • Maximum video duration is 2 minutes.
  • Max video size is 4MB.
  • Video sound and captions are optional but highly recommended.

Carousel ad image and video guidelines:

  • Recommended resolution: 1080px by 1080px, 1:1 ratio.
  • Image formats should be either JPG or PNG.
  • Max image size is 30MB per image.
  • Instagram allows 2-10 images per ad.
  • Minimum video resolution: 600px by 600px, 1:1 ratio.
  • Maximum video resolution: 1080px by 1080px, 1:1 ratio.
  • Video format should be MP4.
  • Max video size is 4GB per video.
  • Max video length is 60 seconds.
  • Instagram allows 2-10 videos per ad.

Instagram has several different specifications for different types of posts and ads, but now you’ve got a handy guide to keep track of them. 

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The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.