Not on Zoom. Not on phone calls. Where’s Wally Nguyen? He’s in the DMs. Makin’ money for creators.
Wally’s the founder of I Need This Marketing, a DM sales and automation business based in Florida, helping creators with 100K+ followers turn their inboxes into income.
We’re talking six figures in the DMs using smart automations, fast human agents, and a system built to scale.
Think: no Zoom calls, no landing page limbo.
Oh, and did we mention? It’s all powered by Manychat. 💁
And it all started with one very leaky bucket.
The Challenge
Too many DMs. Not enough humans.
Wally’s clients were drowning in unread messages — like a swim coach getting pinged while she’s still mid-lap. (Literally a swim coach, this is not an uneasy drowning metaphor.)
“People will be messaging her account while she’s in the pool. It was hard for her to manage all of that,” Wally explains.
Creators with big follower counts (and even bigger potential) couldn’t keep up with the flood of questions.
“You can send a landing page, and you can sell through links and all that stuff. But just that one-on-one conversation with people just converts so much higher and so much better,” says Wally.
Before Manychat, Wally’s team had one fix: put more humans on the case. VAs. Setters. Anyone who could copy and paste.
“We even tried the built-in Facebook automations to handle it, but it’s not really enough because it needs to be able to ask a couple of questions and get more info,” he explains.
So both of those options weren’t sustainable. Or scalable. Even with the best-trained teams, human-powered chats do hit their limit.
The Goal
The initial goal was simple: monetize the DMs using automation. Start there. See what sticks.
But once Wally and the team started working with bigger creators, his ambitions grew.
Now they were chasing 50 to 100% revenue increases — looking to double, triple, even quadruple what those DMs were already pulling in.
“What I wanted to do is figure out ways that an agent could use automation to speed up our current process that we’re already using.”
Could a hybrid of automation + live chat make it happen?
Spoiler: yes. And fast. 💨
How it Works
All the details, step by step.
Step 1: Freebie? Go fetch.
When someone comments for a freebie, they get the goods instantly. They then get a follow-up message with a question and are handed off to a human rep.
Step 2: Tags = time savers
The rep reviews the convo and then applies a Tag to the person in Manychat. These Tags then trigger pre-written sales scripts, so humans don’t have to type the same reply 50 times a day.
“We found that this is very speedy for the rep because now they don’t have to focus on copying and pasting as much,” Wally adds. “They’re really focused more on recognition, which is very useful for sales.”
Step 3: Facebook? Instagram? Doesn’t matter
Using the Conditions function in Manychat, Wally created a “filter” that checks whether folks come through Facebook or Instagram, and serves the right automated message, regardless of which platform they’re on.
Step 4: Speed to sale
By combining live chat with automation, Wally slashed the sales cycle from 5 days to 48 hours — sometimes less.
And we’re talking $1-5k in products sold in a single convo.
The Results
Wally’s clients are stacking revenue like pros.
- One client made $316,000 with this exact system
- Another cashed in $86,000 before even scaling
- A brand-new launch pulled in $17,000 in the first month
Forget the dream team. Wally built a dream machine.
“I can take a normal rep that knows how to set appointments, and I can give them my system with Manychat, and I’ll make them [up to] 50% faster.”
Why This Works (and Why You Need it, Too)
The old way: Hire a small army of human agents. Cross your fingers that they catch every lead. Watch your costs balloon.
The new way: Train a good rep. Plug in automation. Get more sales with every chat.
Swipe This Strategy
Here’s how to get started:
- Sign up for Manychat; free, fast, fabulous 💅
- Set up a freebie flow with a follow-up question
- Get a pair of (human) eyeballs on your message and then use Tags to drop your sales script chunks
- Add a Condition for Facebook and Insta traffic
- Let your reps do what they do best: close deals!
Most creators can’t (and don’t want to) hop on Zoom calls to close every $997 course. And with this system, they don’t have to.
| Step 1: Sign up for Manychat (oh, did we mention it’s free?!) Join 1 million+ smart brands and sign up for a risk-free trial. No lock-in contracts here. | Step 2: Build your first automation (with a lil help)Choose from one of our ready-to-go templates and get it up and running faster than ever before. | Step 3: Secure the bag! 💅No, really. Get more sales from Instagram every time you post. |
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