Your Instagram looks good. Real good.
You’re getting views. Your content is polished. You’re doing all the “right” things.
So why isn’t the revenue rolling in?
That’s the question Vilma Nuñez set out to answer.
As CEO of Convierte Más Group and a global marketing educator, Vilma doesn’t just go viral; she gets paid for it.
How? Her content-meets-conversion system, powered by Manychat.
Let’s break it down.
The Challenge
Vilma had it all: the audience, the reach, the engagement. Heck, she even had impressions — millions of ’em.
But likes? Meh.
“I don’t care about the likes, and you shouldn’t have to care about that either,” Vilma explains. “The only metric that really matters today is impressions. How many people are seeing your content every single day?”
For her, visibility without conversion was just wasted energy.
The Goal
Vilma’s goals flexed depending on the campaign. But the mission stayed the same: turn attention into action.
She used this system to:
- Drive 14,000+ leads for Grant Cardone
- Pull 9,000 leads for Tony Robbins + Dean Graziosi
- Sell out events and $1,500 mastermind tickets
- Launch a bestselling book in multiple countries
- Convert directly in Instagram and WhatsApp without sales calls
Whether she was promoting her own brand or supporting someone else’s, her strategy was rinse-and-repeat.
How it Works
Vilma’s method hinges on visibility + velocity. That means telling better stories, adding automation, and closing the loop — right inside the DMs.
Step 1: Docu-sell, don’t hard sell
Vilma didn’t beg people to buy. Instead, she brought them behind the scenes with her wins, events, milestones, media tours, and “just got off stage” selfies… That was the funnel.
No pressure. Just presence.
“Instead of saying, ‘Hire me as a speaker,’ I just [posted], ‘Here doing something for the real estate industry’ or ‘doing a talk for entrepreneurs.’ That’s the way that I position myself.”
Her content didn’t sell. It built authority.
Step 2: Automate with DMs (and get personal with audio)
Every campaign ran through Manychat on Instagram or WhatsApp, depending on her audience. She used automation to:
- Deliver freebies and webinar invites
- Drop product links right in the DMs
- Start convos and close high-ticket offers
- Loop in sales reps via WhatsApp
- Send voice notes to answer objections
“Honestly, I do that every single day. Instead of me typing through my computer, I ask people, ‘Can I send you an audio to explain the offer?’ And they always say, ‘Yes, please.’
“Instead of writing something so long that people were like, ‘I don’t have the time to read that,’ send an audio because it’s going to be more personal.”
DM Automation made it scalable.
Step 3: Launch, test, scale, repeat
Vilma’s in-person book launch was the real testament to this.
She packed 500 guests into a live event in Miami, and used Manychat to DM livestream links to thousands more.
Then came the call to action: “Buy the book.” She automated that, too. Cha-ching! Sales rolled in.
Vilma’s new release was the #1 marketing book on Amazon in Spain and Mexico, and a bestseller internationally (“for one day,” she adds).
The Results
Here’s what Vilma’s system really delivered:
- 30M impressions in 30 days
- 14,000 leads in a single Grant Cardone collab (most via Manychat)
- 9,000 leads in a Tony Robbins + Dean Graziosi campaign
- $100K+ from one Barbie-themed Reel
- 2,500+ leads from a single IG Story
- $1,500 mastermind tickets sold via IG Live
“We went from a million impressions to thousands of dollars selling a $30 book,” Vilma says. “That’s the power that we can have if we can leverage this automation era.”
Why This Works (and Why You Need it, Too)
The old way: Chase likes. Post constantly. Burn out trying to convert manually.
The new way: Automate lead gen, serve content with strategy, and close inside the DMs.
Swipe This Strategy
Want Vilma-level results? Copy this:
- Post a mix of personal + professional content: Think memes, wins, updates, before-and-afters
- Add automation to your IG and WhatsApp: DM keyword = instant lead
- Use IG Lives, Stories, Reels, and carousel posts to embed your calls to action. (You can even use our “Sell more on IG Live” template to get started!)
- Send personalized voice replies to answer objections
- Share your wins as they happen: Docu-sell every step
- Share organic content → then boost your best-performing content
Impressions are nice. Conversions are better.
And with Manychat, you don’t have to choose.
| Step 1: Sign up for Manychat (oh, did we mention it’s free?!) Join 1 million+ smart brands and sign up for a risk-free trial. No lock-in contracts here. | Step 2: Build your first automation (with a lil help)Choose from one of our ready-to-go templates and get it up and running faster than ever before. | Step 3: Secure the bag! 💅No, really. Get more sales from Instagram every time you post. |
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