Want to get your business buzzing on Facebook? With 1.79 billion daily users, it’s one of the world’s biggest social platforms. Forget a personal profile — your business needs a Page to make waves. A Page is a place that people automatically check out because it’s so easy to update versus a standard website where, most of the time, you have “a guy” for all of the backend work.
No Page? No sweat. We’ve got you covered.
Follow these simple steps to effortlessly create your very own Facebook Business Page. It’s easier than you think!
Why Bother with a Facebook Page for My Business?
While creating a Facebook Page for your business might seem daunting, the benefits it offers are truly worth it. It’s a powerful tool for reaching and engaging with that coveted target audience.
Facebook has the most significant social network users — even against Instagram and TikTok — with a staggering 2.7 billion (yes, that’s with a “B”) people using its platform every month.
Plus, Facebook accounts for over 45% of monthly social media visits.
There’s a massive chance your target audience (and existing customers) are using it. So, it’s worth creating a Facebook marketing strategy to reach those people on the networks they’re already spending time on.
Having a Facebook Business Page also helps raise brand awareness. You can build an online presence for your business using Facebook, with content reaching new people (if your Page’s followers engage with the content you post).
The best part? Having a Business Page means you’re eligible to run Facebook Ads.
Research shows that 74% of high-income earners are Facebook users, and the average user clicks on 11 ads monthly.
Unsurprisingly, Facebook has one of the best returns you can get from an online advertising investment.
How to Create a Facebook Business Page in 13 Simple Steps
Creating a Facebook Page is a crucial step for any business. Here, we’ve broken down the process into 13 simple steps to guide you through the creation of your own Page.
- Hit “Create a Page.”
Sign in to your personal Facebook profile. Go to the + tab on the right-hand side of your main navigation bar, and hit Page.
- Enter your basic business information.
Next, you must enter basic information to get your Business Page up and running.
You’ll see a page that asks you to enter a Page name. This should be your business or brand’s name — it’s what people will type in to find your Page.
Next is the category field. Start typing the industry that best describes your business. That might include:
- Business Service
- Product
- Clothing Store
- Beauty Salon
- eCommerce Website
Finally, add a description of your business. Describe what type of business you run, the things you sell, and who you serve. This is public information; make sure it makes sense for people to read (and doesn’t contain anything you don’t want people to see!).
Once all three fields are filled in, hit Create Page.
- Upload a profile picture.
Before your Page is public, you need to upload a profile photo for your Business Page.
Use your brand logo as your profile photo. That way, people can see your business’ posts on their news feeds.
The size for a Facebook profile photo is square (preferably 500x500px). You might need to resize or crop your logo before uploading it to Facebook to prevent any text from being cut off.
- Create an eye-catching cover photo.
Once you’ve added a profile photo, you should next add a cover photo — the big header image at the top of your Page.
A good cover image is eye-catching but still, you know, on-brand. It’s the first thing that someone sees when they click on your business’s Facebook Page — and often the image that gives them their first impression. Don’t make it weird.
The good news is that templates like Canva and Venngage have templates specifically for Facebook cover photos. Each is already the correct size (850×310 pixels).
If you’d prefer to have your cover photo animated, you can upload GIFs and videos as your cover image. That’s a surefire way to capture someone’s attention — but note that cover videos play on a loop. Double-check that your video makes sense when it plays repeatedly.
Once created, upload your cover image to your Business Page and hit Save.
- Add more info.
Your Facebook Business Page is officially created. Boom. But there are still some more tweaks we need to make before you’re ready to start posting there.
Find the Edit Page Info tab on the left-hand side of your screen.
Then, add more information about your business, including:
- Contact information: phone number, email address, and website
- Location or service area (especially important for local businesses)
- Opening hours
- Details of products you sell
- A link to your privacy policy
There’s also a section titled Additional Information for you to share things your customers might need to know. This could include answers to your FAQs, essential updates about shipping times, and where people can buy your products.
You need to make it easy for people to find key information about your business using your Facebook Page.
Give them the information they might need without forcing them to visit your website.
- Create a Page username.
Facebook allows Pages to have custom usernames, which serve as unique domains. This means people can easily find your Page by going to Facebook.com/yourbusinessname rather than having to search for it.
To do this: Go to your main Page and hit create @username under your business’ name.
Usernames must be fewer than 50 characters. Again, we recommend keeping this on-brand and using usernames similar to those on your website and other social media handles.
(Manychat’s Facebook Page username is @Manychat.)
- Add a call to action button on your Page.
What should people do when they land on your business’s Facebook Page?
Figure out what you want page visitors to do, and add a button next to your Page’s title and username details. Hit the Add a Button box to see a pop-up of different options you can nudge visitors to do, such as:
- Send an email
- Get a quote
- Follow Page
- Send a message
- Order food
- Shop now
- Watch a video
- Visit your website
It’s wise to tie this CTA button in with your overall business and marketing goals. If your social media target is to drive traffic to your website, “Visit Website” makes the most sense. If you’re trying to improve engagement with your app, the use app button might help you reach that goal sooner.
- Invite staff to manage the Page.
The default administrator should be the person who creates the business Page and is the sole person responsible for it.
You can invite other staff to manage (or contribute) to the Page — like a social media manager. You can even hand over administrative access to someone else if you want to create the Page but not manage it daily.
Go to your Page Settings > Page Roles and Assign a New Page Role.
You can invite via email address (the one they’re using for their personal Facebook account).
Inviting your staff to become admins for your Facebook Page might be tempting.
You should be wary of who you give permission to and what level of access they’ll get to your Facebook Business Page. Only assign permissions based on what they need access to.
That might look something like this:
- CEO and Founders have Admin access
- Social Media Marketers have Editor access
- Community Managers have Moderator access
- Your Facebook Advertising agency has Advertiser access
(Remember to remove staff from your Facebook Page after they leave. You don’t want them to continue having access to your Page — and potential to post as your company — once they’ve gone.)
- Create a Facebook Shop (optional).
We touched on the fact that Facebook is a huge platform for consumer spending — but that doesn’t just apply to advertising. More than half of people use Facebook to discover new products.
You can use the free Shops feature to take advantage of that enormous spend.
It syncs your product catalog to Facebook using integrations with platforms like Shopify, BigCommerce, and Wix.
Create a Facebook storefront attached to your Business Page. That means users can visit your Page, browse your catalog, and buy items — without needing to visit your site. It’s worth examining if social media is a massive part of your lead generation strategy.
- Create your first post.
Now that we have the groundwork laid, it’s time to move on to the fun part: Creating content to post to your new Facebook Business Page.
To do this: Go to your Page and press Create Post.
Begin to test which formats work best for your Page’s followers. That might include:
- Videos: More than 4 billion video views occur on Facebook daily. (If you’re uploading videos, always add captions or overlays. The majority of Facebook users watch videos with the sound off.)
- Text-only posts: Either short or long-form.
- Send Message posts: Give your followers a simple and easy way to contact you.
What should your first post be? You can use your business’s Facebook Page to share:
- Behind-the-scenes content
- Customer reviews
- Information about upcoming launches
Start with a deal or discount. Research shows that 42% of people like or follow a Page to get an exclusive offer. Use your first post to convince people to follow you and see the content you post later.
- Encourage people to like your business’s new Facebook Page.
You’ll need to build up your following to ensure you don’t speak into the void whenever you post on your new Facebook Page.
(Remember: People following your Business Page will see your content in their News Feed.)
There are various tactics to help you get more Page likes:
Invite your Facebook friends: Hit the three-button icon on your Page and select Invite Friends from the drop-down menu. Select the people you want to send an invitation to. This is a superb way to grow a Page for a small business. Your friends and family are your biggest cheerleaders and are happy to support your Page.
Invite people who’ve liked a post but not your Page: You might get people stumbling across your content without liking your Page. Click the list of people who’ve liked your post, and hit Invite next to those who don’t already follow your Page.
Run Facebook Ads to Like Page: To kickstart your Page and get your first few followers, consider running an advertising campaign to get Page Likes. It’ll show a button for people who see the ad to follow your business’ Page, like this example from Facebook themselves.
Add buttons to your website and marketing emails: Use small icons in your website and footers to direct people toward your Facebook Page. These people already know you, so there’s a strong chance they’ll click “Like” when they land there.
- Respond to comments and messages.
You might get people commenting once you start posting on your Facebook Page regularly.
You should always encourage people to comment on your organic Facebook posts. The more engagement each post gets, the higher your content will be placed in your other followers’ News Feed, which boosts overall reach.
Try to respond to every comment. You might have people asking questions about your post, questions that convince them to buy something. Failing to respond could mean a missed sale. And if you’re in business, that’s never a good thing.
Even if comments aren’t asking something, it’s still wise to monitor your Facebook comments and reply to them. This two-way conversation can build relationships with your followers — and potentially convince them to continue leaving comments on future posts, too.
To help make this stage easier, connect Manychat to your Facebook Business Page.
The comments growth tool shows all comments on one screen. Scroll through the list and respond to comments from the main dashboard.
(You’ll also be able to configure workflows that automatically message people who’ve left comments on specific Facebook posts. Talk about cutting down admin time.)
- Monitor insights.
As your Facebook Page grows, so will the data you’ll collect.
Facebook allows you to track how people start engaging with your Business Page. Under the Insights tab on the left-hand side of your Page Manager, you’ll be able to see metrics like:
- How many people like your Page
- How many people does your content reach
- Your responsiveness/wait time for Messenger
- How much engagement does your content get
All of those metrics are crucial to refining your social media marketing strategy.
People like your Page after posting video content or posts with images that reach more people than standard text posts. Either of those are two brilliant insights to tweak your strategy going forward and get more people engaging with your business’s Facebook Page.
Manage Your Facebook Page the Easy Way
It’s no secret that businesses must use Facebook in their marketing strategy. It boasts the largest number of active users of any platform in the world.
It doesn’t matter whether you’re creating a Page for a new business or trying to get your existing audience to follow you on Facebook, too — your potential customers are waiting to consume your content. You’ve got this.
Want to make that easier to manage? Manychat is the perfect tool for you. Check out how we can help you automate your comments — even when you make your way over to Instagram, too. Download it for free today.
