Guest Post

Written by Taran Soodan

February 16, 2021

Running a real estate business is time-consuming. Between visiting properties, meeting with clients, managing paperwork, working with lenders, texting clients, and other activities, it can be hard to find time to reply to emails and focus on marketing. Additionally, if you have a list of leads you want to email, sending out somewhat personalized messages soaks up additional time. 

To make it easier to juggle emails while managing your real estate business, we’ve put together some handy email templates that you can use to acquire new leads, ask for referrals, and much more.

Email templates every real estate agent needs

Need some email inspiration? Here are some email templates you can use for your real estate business.

Open house follow-up email

1. Subject: Thanks for stopping by and visiting our open house

Dear [first name],

I hope you’re doing well. It was lovely meeting you over the weekend at our open house! I wanted to briefly touch base with you to answer any remaining questions and expedite any requests you may have.

In the meantime, I welcome the opportunity to assist you with your new home purchase. Kindly contact me directly at my [email address] or [cell phone number] to get started.

Thanks so much.

[Email signature]

Seller lead email

1. Subject: Most recent home comps for [market name]

Hi [first name],

Before listing your [market name] home on the local market, take a peek at comps for listings that sold in the past two months in my [market name] market analysis report below. It includes what local properties sold for, how long they were on the market, and other essential local housing resources.

Interested in buying a home? Let me know when you’re available for a call this week and I’d be happy to chat.

Regards,

[Email signature]

2. Subject: [Agency Name] Annual Home Sales Report

Hello [Lead Name],

Want to see how the housing market performed in the [area] area in [year] and what lies ahead for the upcoming year?

Discover statistics on home sales, new leads, prices, values, and other additional information and data from [year] here in my in-depth report.

Interested in buying a home? Let me know when you’re available for a call this week and I’d be happy to chat.

Thanks,

[Signature]

Lender referral email

1. Subject: Make [year] your year

Hi there,

Here’s the lender info I promised in my first email. I recommend you speak to a couple of them to see what programs they offer and to make sure their rates work for you.

This is the first step in your homebuyer’s journey. Once you’re pre-approved for a loan, we can set up a property search and start looking for your new home!

Let me know how it goes and which lender you choose.

[Insert contact information for your three preferred lenders, their website links, active email links, and the pre-approval form link]

As always, email or text me with questions or concerns at any time.

Thanks!

[Email signature]

2. Subject: Let’s make a deal

Hi there,

I am writing to offer you the lender info we had discussed previously. I recommend avoiding internet brokers currently flooding in the market; instead, talk with the lenders in the list attached to see which one works best for you.

Once you have been approved and are aware of current market trends, we can start looking for some homes on your preferred platform!

Kindly get in touch and let me know with whom you decided to strike a deal.

Thanks,

[Email signature]

Listing feedback email

1. Subject: How did everything go?

Just wanted to check in to ensure you received the listing information I sent. If not, please let me know so that I can resend the information.

I’m interested in hearing your thoughts on the homes. If you’d like to see any of the properties in person, I can set up a time to get together and tour the houses as well as others that come on the market.

I’ll continue to send you information about searching for a home, the home buying process, and packing and moving. I’m excited to represent you and help you find a property that ticks all the boxes!

Thank you,

[Signature]

2. Subject: How are you faring in your new home?

Dear [First name],

I wanted to ask how things are going at your new home? Over the years, I’ve learned that the key to marketing a house and selling it quickly all hinges on putting it in front of the right people.

You can get a preview of what potential buyers see here: [Insert link to their home online]. Based on my experience selling homes in [City], this is one of the most effective ways to get results.

I’ve also listed your home on [website or other media], so it’s getting ample exposure in our target market. 

With your feedback, I can give your home the attention it deserves and showcase it. Working with you was fantastic, and I look forward to continuing the relationship. 

Have a wonderful day!

Yours Truly,

[Name]

Neighborhood expertise email

1. Subject: [neighborhood] is my dream locale

Hi [first name],

I enjoyed meeting you at the open house for [address] on Saturday. If you want to see more homes in the area, there are a few I’d like to show you. The area is competitive, but my expertise in buying and selling here is unparalleled.

I’d love to learn more about the ideal home for you. I’ll share my approach to the homebuying process to ensure I’m a perfect fit for you.

I’d love to set up a time to meet. How does your availability look on [day]?

[Agent Signature]

2. Subject: Let me help you find a home in [neighborhood]

Greetings [Potential Homebuyer],

How have you been since our last meeting at the [area neighborhood] local event last month? If you’re still interested in buying a home in [area neighborhood], please keep me updated on your next move. It would be terrific to meet soon so you can see the layout of the [area neighborhood] area.

If this sounds like a plan, let me know to reach out to my team so we can find a way to help you.

Thanks in advance,

[Name]

Under contract email

1. Subject: This property went fast, but there are more to come!

Hello [first name],

Thanks for stopping by Sunday’s open house at [address]. As you might be aware, this house is currently under contract.

I know it’s disappointing, but I have positive news! There are new homes in the [city/neighborhood] area about to go on sale, and I’d love to arrange a private viewing if you’re available.

I’m sure we can find a perfect fit for you. Let me know when you’re available for a call this week and I’d be happy to chat.

Regards,

[Your name]

2. Subject: Could this be what you needed?

Hello [first name],

I appreciate that you took the time to attend our open house at [Open House address] recently. I’d also like to update you on the new properties currently selling in the [city] area following our previous communication.

I am readily available to help you acquire the property, as discussed.

Thank you,

[Full Name]

Expired listing email (if not listing agent)

1. Subject: Do you know why your property didn’t sell?

Hello [first name],

I noticed your home listing recently expired. I’m sorry to hear your home hasn’t been sold. The home sales process can undoubtedly be stressful and exhausting.

I’d be thrilled to take the burden and stress of selling a home off your plate. I have some innovative ideas to ensure your property moves quickly and garners a sales price at or above market value. 

I hope to hear from you soon.

Best Wishes,

[Email signature]

2. Subject: Here is my contact information

Greetings,

Thank you for taking the time to talk with me about your home listing that expired without making a sale. As promised, I’d like to help you with your house listing.

I have a bunch of information that real estate agents typically don’t share, but I’m willing to offer it to you in hopes that I will earn your trust if you ever decide to sell your home through a local expert.

Kindly get in touch at [cell phone number] or [email address].

Regards,

[Full Name]

Expired listing email (if listing agent)

1. Subject: Your listing has expired

Dear [first name]

I noticed that you had placed your home on the market, but it didn’t sell. I’d like to introduce myself because I think I can help you out.

As a [Realtor/Agent/Broker], I have [X years] of experience selling homes in your area. I have completed multiple successful sales, and I’m confident I can help you accomplish your goals for your house’s sale.

I’d love to sit down with you and share some things your previous agent may have missed.

I have a marketing plan that I know will produce great results for you. Please feel free to contact me on my cell phone at [Cell Phone Number] so we can connect.

Sincerely,

[Name, Title]

2. Subject: Your listing expired a month ago

Dear [Name],

You have probably received a couple of emails like this over the past few days; it’s because your listing expired one month ago.

There are many reasons your property did not sell. However, I have some exciting ideas I’d like to share that will help move your property, and I would be happy to be your next listing agent. I welcome the opportunity to help you at your convenience.

Let me know when you’re available for a call this week and I’d be happy to chat.

Regards,

[Full Name]

New listing email

1. Subject: Top weekly new listings

Hi [First Name]

As promised, here are some properties in the [neighborhood] area that fit your needs.

Let me know if you’d like a private showing for any of these homes. I’m looking forward to hearing what you think!

You can also check out our website at [website link] and subscribe to receive our weekly email newsletter.

Have a great day!

[Name]

2. Subject: Our top listings this week

Hello [First Name],

Here are our top weekly listings in the [neighborhood] area that you may be interested in.

Go through the links below and let me know if you’d like us to organize a private showing for any of the homes.

  • Property 1 [link address]
  • Property 2 [link address]
  • Property 3 [link address]
  • Property 4 [link address]
  • Property 5 [link address]

Kindly get in touch soon so that we can discuss the way forward. Enjoy your day!

Thank you,

[Full Name]

Low interest rate email

1. Subject: Take advantage of low interest rates

Hi [First name],

I came across your name on our database and thought it would be timely to share our new low interest rates for the month starting [effective date].

Now could be the perfect time to consider renovating your property in [area neighborhood] and make the most of the historically low interest rates.

I am available to schedule a meeting with you any time this week.

I appreciate your time.

[Email signature]

Referral request

1. Subject: Real Estate Referral Request

Hi [Name],

Congrats again on the home sale! Between the packing and organizing, I hope you can still find time to celebrate.

I genuinely enjoy working with you and would love to work with more people like you! If you know of anyone looking for real estate advice, we are always on the lookout for more great clients like you. We work almost exclusively by referral, so we are happy to help if anyone comes to mind.

Regardless, it has been a pleasure working with you. I’m looking forward to collaborating on the final stretch as we approach possession.

Regards,

[Your Name]

2. Subject: Know anyone looking for a home?

Hi [First Name],

I hope you are enjoying your new home. Working with you was a terrific experience. 

I’m reaching out because I’d like to ask a favor. I’m looking to expand my business and work—do you have any friends, family, or acquaintances who need real estate services?

As you already know, I am a market leader in the real estate industry, and my services include:

  • Real estate sales
  • Real estate purchases
  • Real estate home staging
  • Local real estate market reports
  • Local real estate market expertise and guidance

Again, thanks for your support. I hope to hear from you soon!

Best wishes,

[First Name]

Listing request Follow-up

1. Subject: What is your next step?

Hello there,

Just following up on whether you were able to view the listing information I sent over. If you have any questions, I’d be happy to go over them.

If you want to see any of the homes in person, just let me know so I can set up a tour to show you the new listings. Please feel free to call, email, text, or get in touch with me on social media.

2. Subject: Did you receive the value of your home report?

Greetings [Homeowner name],

The homebuying market is rapidly changing.

It’s essential to review your home value report every six months. Your home value report gives you better insight into how much equity you’ve gained and provides you with a look into the market’s current state.

Get in touch—let’s take business to the next level ASAP!

Thanks,

[Name]

Thank you email template

1. Subject: It was nice doing business with you!

Hi [Name],

I wanted to thank you for your help with the [name of the sale] transaction!

It’s always a pleasure working with you, and you helped make this a smooth process for both myself and my client despite the current market environment.

All the best,

[Full Name]

Email to potential sellers

1. Subject: It’s an amazing time to sell your home

Dear [first name],

I’m hoping that this letter finds you in good health and spirits. I am a real estate agent reaching out to you today to let you know there’s a shortage of homes on the market—it’s an incredible time to sell. The current inventory includes only [number of homes] for sale. 

It’s a true seller’s market. With an influx of buyers looking for homes, many of them are willing to pay over the asking price, depending on the property’s condition and the home’s amenities.

Please allow me to schedule a visit during which we can discuss this great opportunity. Call me at [cell phone number] or email at [email address] with your preferred time and date.

Thanks a bunch.

[Your Name]

2. Subject: Check out the suitability of these terms

Greetings [first name],

How have you been? I found a buyer who meets your property’s required criteria in the [area name] area. Kindly find the document attached with terms—please let me know if you are ready to abide by them.

If you are still interested in selling, I can arrange for a meet-up with the buyer, or you can also schedule a call. I’m available to help with all the negotiations.

Yours Truly

[Full Name]

Home valuation request follow-up email

1. Subject: [Contact name], let’s talk about the value of your home

Hi, [first name]:

Thanks for chatting with me on [date] about selling your home. I’d love the opportunity to help you on your journey. I have some questions that will help me better understand what you’re trying to achieve:

  • Are you interested in more space or amenities in your new home?
  • Is there a specific neighborhood you want to move into?

When is a good time to stop by to chat further with you and evaluate your home?

Talk to you soon,

[Agent signature]

Open house thank you email template

1. Subject: Thanks for stopping by

Greetings,

We’d like to take this opportunity to thank you for dropping by the open house last weekend. It was our pleasure hosting you, and we look forward to seeing you at the next open house.

Regards,

[Name].

2. Subject: Thanks for taking part

Hi [Contact Name],

I just wanted to thank you for being patient with me at my open house at [listing address]. These things can get busy, and FAST!

Looking forward to meeting up to talk strategy and seeing some listings!

Talk Soon,

[Name and Cell Number]

Conclusion

Email marketing helps your business reach out to as many prospects as possible. Email marketing templates are widely used by businesses, companies, and small business enterprises to streamline their communications and save time. Creating a perfect email marketing strategy that aligns with your business type can go a long way in boosting your business.

Successful email marketing entails sending both mass-appeal and tailored messages to potential customers. Once you have a contact list, you can use the real estate email templates in this guide (and others you may find elsewhere) and scripts to reach out to your prospects.

To better grow your real estate business, consider combining Chat Marketing with your email campaigns. Communicating with potential clients on more than one front can really turbocharge your business. To move forward with ManyChat’s chatbot capabilities for your real estate business, click the button below to get started with a free trial of our software.

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The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.