16 Real Estate Marketing Tools You Need To Try This Year
Even experienced agents find it challenging to discover the best set of real estate marketing tools.
There are many options out there, it’s difficult to know which work when it comes to improving lead generation and closing sales.
And if you’re new to the real estate game, it’s even harder to know what you need.
Some listings may close overnight, some may take 6 months. Regardless, these 16 marketing tools can make the process easier for qualifying leads, follow up with prospects, and increase closing sales.
Website Builder Tools for Real Estate Agents
These real estate marketing tools are perfect for building trust with buyers and sellers, spotlighting properties, and generating leads. And a user-friendly website helps you get found online and builds trustworthy relationships with prospects.
1. Squarespace
Squarespace’s real estate templates are a great way to make a memorable impression on prospects. Their designs are image-heavy so you can spotlight properties, plus you can add IDX and MLS code (which they walk you through) to add property searches to your site.
2. Wix
Wix is one of the easiest website builders for anyone, and they have some beautiful templates to help you create a professional real estate website. IDX/MLS is more difficult to install, but if you’re not a techy person and need a site that sells — Wix can help.
3. LeadPages
Leadpages helps you create landing pages that make prospects want to click. You can create a page for dedicated listings, advertised properties or open houses, or if you’re offering an eBook or buyers guide. It’s an easy and quick way to generate more sales with less spend for your agency.
4. Placester
Placester is an IDX site builder just for real estate professionals. Many find it valuable because it has a built-in CRM, email marketing drip campaigns, and is easy-to-use and mobile friendly. While there is no free plan, you can get a free demo to see it in action.
Lead Generation Tools for Real Estate Agents
Having the right marketing technology in place to connect with buyers and sellers is a big part of any real estate marketing strategy. These lead generation tools can help boost your real estate business.
5. Zillow Premier Agent
With 195 million users per month, Zillow is the most viewed listing websites in the US. So if you want to get your real estate agency in front of the largest audience possible, signing up for Zillow Premier Agent is your best bet.
6. ManyChat
ManyChat helps agents and realtors build Chat marketing campaigns that drive any successful real estate marketing plan.
The advantage of using a real estate Messenger bot is that you can qualify buyers and sellers, show home values, promote open houses, and more — an invaluable tool for any realtor that takes little work on your end. You can also connect to your IDX search and CRM to keep everything (and everyone) organized in one place.
7. Follow Up Boss
Want to turn more contacts into listings? Follow Up Boss is one of the best real estate CRM tools to manage lead distribution, email, and social information in one place. Plans start at $49/mo.
8. Smarter Agent Mobile
Smarter Agent Mobile is a great addition of your real estate marketing plan for showing and booking listings. You can cheaply and easily get your own branded app and get all calls and emails directly to you. Pricing depends on if you’re a solo agent or agency.
9. Matterport
Matterport is a great option for showing your listings. You can set up 3D tours and virtual open houses at a low-cost, and it also lets you hire a Matterport Service Provider to come and scan your properties for you.
10. ScheduleOnce
ScheduleOnce makes it easy to eliminate the back and forth when scheduling appointments. A prospective client can see your calendar, available times, and book accordingly. Plus, you can integrate with ManyChat to streamline the sales process.
11. Coda Real Estate CRM
Coda Real Estate CRM is an effective way to qualify and manage real estate leads. It helps you turn your list of leads into a full-fledged CRM you can use to close more deals for a fraction of the price versus other real estate CRMs. You can quickly see how many leads you have, their status, and how much each is worth. Plus, it’s fully customizable for both sellers and buyers — get your template here.
Social Media Marketing Tools for Real Estate Agents
In 2018, 36% of homes in the US were bought by Millennials, and by 2024 that’s estimated to rise to 66% — a 32% increase over the next five years. So, it’s essential to engage with potential customers on platforms they use—like social media.
12. Promo
Promo is a video creation website specializing in videos for Real Estate Agents. It has some cool features other tools don’t have like video collections, ad creative, copy, and music. All you have to is add your listings photos and videos, your logo and post on social to start engaging with prospects.
13. Hootsuite
Hootsuite is one of the best real estate marketing tools for managing social media posts. It helps save you time scheduling content, see what prospects are talking about online, and measure if your social media is working or not. It’s free to start and offers fairly priced plans for professionals and enterprise.
14. Canva
Canva is by far the easiest drag-and-drop design marketing tool around. You can create images for social posts, blogs, postcards, and just about any type of digital marketing asset you need. It’s free, but premium images or icons can be added on for a price.
Communication Tools for Real Estate Agents
15. DocuSign
Docusign is an easy-to-use eSignature tool. It lets you manage contracts and get signatures in one place and is a great way to keep your documents organized. No more pen-to-paper or house calls needed, just send off contracts when you’re ready.
16. Slack
Slack isn’t specific to the real estate industry, but it’s helped many real estate agencies improve communication and collaboration. Plans start free so you can see if it works for you, and the next upgrade is $6.67 per person per month.
Want to make your job easier and real estate marketing better?
According to The Bureau of Labor Statistics, real estate jobs will grow 5.8% per year from 2016 to 2026.
As competition gets more fierce, you’ll want to have a good real estate marketing plan in place that attracts leads, easily shows properties, and closes leads.
And to put your plan in action, these marketing tools for agents and realtors will help you achieve the results you want.