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15 Real Estate Marketing Tools You Need To Try This Year

Even experienced agents find it challenging to discover the best set of real estate marketing tools. 

There are many options out there, it’s difficult to know which work when it comes to improving lead generation and closing sales. 

And if you’re new to the real estate game, it’s even harder to know what you need. 

Some listings may close overnight, some may take 6 months. Regardless, these 15 marketing tools can make the process easier for qualifying leads, follow up with prospects, and increase closing sales. 

Website Builder Tools for Real Estate Agents

This real estate marketing tool is perfect for building trust with buyers and sellers, spotlighting properties, and generating leads. And a user-friendly website helps you get found online and builds trustworthy relationships with prospects. 

1. Squarespace

Squarespace Real Estate Templates | Real Estate Marketing Tools

Squarespace’s real estate templates are a great way to make a memorable impression on prospects. Their designs are image-heavy so you can spotlight properties, plus you can add IDX and MLS code (which they walk you through) to add property searches to your site. 

2. Wix

Wix Real Estate Templates | Real Estate Marketing Tools

Wix is one of the easiest website builders for anyone, and they have some beautiful real estate business templates for you to choose from. IDX/MLS is more difficult to install, but if you’re not a techy person and need a site that sells — Wix can help. 

3. LeadPages

LeadPages Real Estate Templates | Real Estate Marketing Tools

Leadpages helps you create landing pages that make prospects want to click. You can create a page for dedicated listings, advertised properties or open houses, or if you’re offering an eBook or buyers guide. It’s an easy and quick way to generate more sales with less spend for your agency.  

4. Placester

Placester Real Estate Website Builder | Real Estate Marketing Tools

Placester is an IDX site builder just for real estate agents. Many find it valuable because it has a built-in CRM, email drip campaigns, and is easy-to-use and mobile friendly. While there is no free plan, you can get a free demo to see it in action.  

Lead Generation Tools for Real Estate Agents

Having the right technology in place to connect with buyers and sellers is a big part of any real estate marketing strategy. These lead generation tools can help boost business. 

5. Zillow Premier Agent

Zillow Premier Agent | Real Estate Marketing Tools

With 195 million users per month, Zillow is the most viewed listing websites in the US. So if you want to get your real estate agency in front of the largest audience possible, signing up for Zillow Premier Agent is your best bet. 

6. Convos

Messenger Marketing for Real Estate Agents | Real Estate Marketing Tools

Convos designs chatbot sequences you can use for your Messenger Marketing strategy. 

The advantage of using a real estate Messenger bot is that you can qualify buyers and sellers, show home values, promote open houses, and more — with little work on your end. You can also connect to your IDX search and CRM to keep everything (and everyone) organized. 

7. Follow Up Boss

Follow Up Boss CRM | Real Estate Marketing Tools

Want to turn more contacts into listings? Follow Up Boss is one of the best real estate CRM tools to manage lead distribution, email, and social information in one place. Plans start at $49/mo.

8. Smarter Agent Mobile

Smarter Agent Mobile | Real Estate Marketing Tools

Smarter Agent Mobile is a great addition of your real estate marketing plan for showing and booking listings. You can cheaply and easily get your own branded app and get all calls and emails directly to you. Pricing depends on if you’re a solo agent or agency. 

9. Matterport

Matterport 3D Tours | Real Estate Marketing Tools

Matterport is a great option for showing your listings. You can set up 3D tours and virtual open houses at a low-cost, and it also lets you hire a Matterport Service Provider to come and scan your properties for you. 

10. ScheduleOnce

Schedule Once Lead Generation Tool | Real Estate Marketing Tools

ScheduleOnce makes it easy to eliminate the back and forth when scheduling appointments. Prospects can see your calendar, available times, and book accordingly. Plus, you can integrate with ManyChat to streamline the sales process.  

Social Media Marketing Tools for Real Estate Agents

In 2018, 36% of homes in the US were bought by Millennials, and by 2024 that’s estimated to rise to 66% — a 32% increase over the next five years. So, it’s essential to engage with potential customers on platforms they use—like social media. 

11. Promo

Promo Real Estate Marketing Videos | Real Estate Marketing Tools

Promo is a video creation website specializing in videos for Real Estate Agents. It has some cool features other tools don’t have like video collections, ad creative, copy, and music. All you have to is add your listings photos and videos, your logo and post on social to start engaging with prospects. 

12. Hootsuite

Hootsuite Social Media Marketing Tool | Real Estate Marketing Tools

Hootsuite is one of the best real estate marketing tools for managing social media. It helps save you time scheduling content, see what prospects are talking about online, and measure if your social media is working or not. It’s free to start and offers fairly priced plans for professionals and enterprise. 

13. Canva

Canva Design Tool for Real Estate Agents | Real Estate Marketing Tools

Canva is by far the easiest drag-and-drop design tool around. You can create images for social posts, blogs, postcards, and just about any type of marketing asset you need. It’s free, but premium images or icons can be added on for a price. 

Communication Tools for Real Estate Agents

14. DocuSign

DocuSign for Real Estate Agents | Real Estate Marketing Tools

Docusign is an easy-to-use eSignature tool. It lets you manage contracts and get signatures in one place and is a great way to keep your documents organized. No more pen-to-paper or house calls needed, just send off contracts when you’re ready. 

15. Slack

Slack for Real Estate Teams | Real Estate Marketing Tools

Slack isn’t real estate specific, but it’s helped many real estate agencies improve communication and collaboration. Plans start free so you can see if it works for you, and the next upgrade is $6.67 per person per month.  

Want to make your job easier and real estate marketing better?

According to The Bureau of Labor Statistics, real estate jobs will grow 5.8% per year from 2016 to 2026. 

As competition gets more fierce, you’ll want to have a good real estate marketing plan in place that attracts leads, easily shows properties, and closes leads. 

And to put your plan in action, these marketing tools for agents and realtors will help you achieve the results you want. 


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