How to Leverage Google & YouTube Ads to Maximize Holiday Sales

Written by Fara Rosenzweig

When you think about the holiday season, you may imagine a line of people stretched down the street for (what seems like) a mile ready to make a dash for those Black Friday deals and last-minute holiday gifts. However, we know shopping in 2020 is going to be different. 

Roughly 40% of in-store Black Friday shoppers say they will do their shopping online, according to a Google study1. And, 72% of holiday shoppers say they will do their purchasing online1. That said, there are a lot of people ready to spend online this season. So, how do you capture their attention to get them onto your online store? 

Google and YouTube Ads. 

Brett Curry, CEO of OMG Commerce, shares how you can maximize holiday sales by combining Google Ads and YouTube Ads. Brett does a deep dive into the platforms and the opportunities you can take advantage of, now. 

Together, Google and YouTube Ads form an incredible dynamic duo for full-funnel growth—especially during a competitive holiday season.

Takeaways

Capturing holiday shoppers doesn’t have to be complex. In this webinar, you’ll walk away with: 

  • An understanding of Google and YouTube Ads platforms and how to navigate through them

  • The power of video ads and hacks to capture viewers attention

  • How to capitalize on FREE Google Listings 

  • How to remarket cart abandonment shoppers

  • And more!

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