How to increase ROAS with segmentation and retargeting in Messenger

Written by Fara Rosenzweig

Key Points

  • Segmenting your Audience with ManyChat for improving conversions of future campaigns

  • Leveraging Facebook Ads Custom Audiences for better ad performance

  • Retargeting and Integration tips

Speaker Info

Natasha Takahashi is the Co-Founder of School of Bots, the leading training site for creating profitable chatbots. Her expertise comes from building chatbot campaigns and consulting for 100+ million-dollar brands like Mindvalley, Billy Gene Is Marketing, Matthew Hussey, DigitalMarketer, and Social Media Examiner. 

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