Written by Ashlyn Brooks

July 8, 2022

It’s time all Instagram users had an answer to the elusive question, “Should I be using hashtags?” We’re not going to keep you in agony through the following 1,000 words to find the answer—it’s a definite yes. You should absolutely be working hashtags into your Instagram marketing strategy. They are a powerhouse tool for getting your content and brand noticed. But there are caveats to their use. 

Below, we’ll discuss hashtags and explore how they can help expand your brand reach. We’ll also answer more of your dire questions, like, “How many hashtags is too many?” and “What are the trending hashtags in 2022?”

Before we get going, if you are new to the ManyChat platform, visit our homepage for more information or click the button below to sign up for an Instagram-boosting experience. 

Why should you use hashtags on Instagram? 

Instagram hashtags have many benefits, the main one being increased performance. Instagram hashtags act as a search engine of sorts—they help filter content to specific niches and industries based on the tags you use. Let’s look at some other benefits of using hashtags. 

  • Reach: As we mentioned above, hashtags are the powerhouse that fuel the Instagram discovery algorithm. Hashtags give you consistent reach to users who may never have before crossed paths with you and your brand. This allows for more potential followers and engagement. 
  • Engagement: Speaking of engaging, according to research from Influencer Marketing Hub, brands that used at least one hashtag in their post saw on average 12.6% more engagement than those that went without.
  • Branded hashtags: Instagram has openly stated that it prefers you to create brand-affiliated hashtags. They allow you to see who is participating in giveaways and promotions and referencing your brand in general. 

How can you research the right hashtags to use on Instagram? 

If you want to research the right hashtags, you need to use the Instagram app as your research tool of choice. Under the search bar, click on Tags and Instagram’s algorithm will populate numerous popular hashtags that relate to the theme of your post. It will also incorporate how many posts are linked out to that tag. 

Other ways of conducting hashtag research include:

  • Surveying your customers
  • Using audience insight tools
  • Using Google suggested terms
  • Looking at competitors and influencers

What kinds of hashtags should I use?

Brands should be focusing on hashtags that produce a return and link up with their target audience. Here are some questions to ask to filter out the good from the bad:

  • Does it suit your type of content? You don’t want to be linking out to food-related hashtags if you’re talking about fashion. It defeats the purpose. 
  • Does your target audience follow it? You want to be where your audience is, cut down your hashtag list to only include tags where your audience is active.
  • Is the hashtag trending? Ride the wave of popularity. If you happen upon a trending hashtag that is used by your followers and your competitors, you likely need to hop onboard. 

How many hashtags should I use?

According to research, the best number of hashtags to use ranges from 9 to 12, although you will find some “experts” who suggest two to three or 11 or 30. The best course of action for you is to research your niche and test out different hashtag strategies to know what works best for your brand. 

As for 2022 trending hashtags, we pulled a report from Influencer Marketing Hub to guide you through the top 100. 

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #euro2020
  32. #tagsforlikes
  33. #follow4follow
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #igers
  40. #instagram
  41. #photo
  42. #music
  43. #photography
  44. #makeup
  45. #dog
  46. #beach
  47. #sunset
  48. #model
  49. #foodporn
  50. #motivation
  51. #followforfollow
  52. #sky
  53. #lifestyle
  54. #design
  55. #gym
  56. #f4f
  57. #toofunny
  58. #cat
  59. #handmade
  60. #hair
  61. #vscocam
  62. #bestoftheday
  63. #vsco
  64. #funny
  65. #dogsofinstagram
  66. #drawing
  67.  #artist
  68.  #f4fl
  69. #flowers
  70. #baby
  71.  #wedding
  72. #girls
  73. #instapic
  74. #pretty
  75. #photographer
  76.  #instafood
  77. #party
  78. #inspiration
  79. #lol
  80.  #cool
  81. #workout
  82. #likeforfollow
  83. #swag
  84. #fit
  85. #healthy
  86. #yummy
  87. #blackandwhite
  88.  #foodie
  89. #moda
  90. #home
  91. #christmas
  92. #black
  93.  #memes
  94. #winter
  95. #pink
  96.  #sea
  97. #landscape
  98.  #blue
  99. #london
  100. #holiday

If you would like to learn more about hashtag strategy and how to incorporate it into your Instagram marketing, check out the articles below:

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The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.