Trilce Jirón Garro doesn’t sleep on opportunity (ironic, since she also sells mattresses).
She’s the CMO of her family’s booming Costa Rican mattress brand, La Repa de Sueños, and the founder of TBS Marketing, a 10-person agency she built from scratch.
And — because apparently that’s not enough — she’s not just a Manychat power user, managing over 100 active Manychat accounts for her clients, she’s on the inside. Literally. As Manychat’s AI product marketing manager.
This woman doesn’t sleep. (See what we did there?)
The Challenge
Before AI, setting up a Manychat automation was…a lot.
You had to guess every keyword your audience might type, then cross your fingers and hope for the best.
Trilce knew there had to be a smarter way with AI. Faster. Easier. Less “wait, why didn’t this trigger?” and more “heck yes, it just works.”
Because creators and business owners don’t have time to program 47 keywords just to send a dang link.
The Goal
Make automation smarter. Simpler. Actually fun to use.
Trilce wanted to help her clients (and every Manychat customer) ditch the tech headaches and finally build automations that flow.
She wanted automations that could:
- Turn followers into buyers
- Save hours (like, actual hours)
- Ditch the clunky “type this exact word” triggers
- Let AI handle the boring stuff
- And make conversations feel like…well, conversations.
Set it up once. Let it run perfectly.
How it Works
Manychat AI is powered by Intention Recognition, so you can build smart automations that turn into your very own charming virtual assistant.
Trilce builds characters, not plain, ol’ automations. Meet Julio, Sophia, and Nina: three totally different automations with their own flair, voice, and personality for each of her clients. Because one-size-fits-all? That’s not the vibe.
So with each of them running the show, here’s what happens.
Step 1: It gets what people mean, not just what they type
Forget keyword-only triggers. This is smarter. Trilce uses Manychat’s Intention Recognition to decode messages like, “I’m lost” or “Where’s your store again?” and automatically serves up the right reply.
“Enabling this on my business increased recognition by 80%,” says Trilce.
They understood the assignment.
Step 2: Make it a convo, not a command
With the Manychat AI Step, Trilce doesn’t just “build automations.” She builds full-blown convos that qualify leads, recommend the perfect product, and snag emails and phone numbers, all while sounding like an actual human.
She gives her AI assistant a name (for example, Nina), a vibe (sunny), and a whole personality (thinks in emojis and dreams of tropical vacations).
Step 3: Copy that actually converts
Not a copywriter? Well, this can help.
Manychat’s AI Text Improver helps turn boring replies into personality-packed messages. It even nails translations for languages other than English — grammar, tone, cultural context, and all.
“Say you’re building something for another language or for another tone of voice, the text improver makes sure you have the best options in there,” Trilce explains.
Step 4: Build automations in minutes
The AI Flow Builder Assistant is Trilce’s go-to for speed and sanity.
- Want a lead-gen funnel?
- A quiz that qualifies buyers?
- A message that delivers your freebie?
Just answer a few questions and boom! It’s ready in a few seconds.
Step 5: Bonus move; automate with feeling.
When someone’s riding high on a serotonin wave mid-convo (the intention is flagged as: “This person’s obsessed with this!”), Manychat swoops in and asks for a review while the love is real — which, by the way, boosted Trilce’s rating fast.
If someone’s upset? It flags her team to jump in and smooth it over.
“This has helped me diffuse any situation that might be happening within my automations immediately,” she adds.
Smart. Fast. Freakishly effective.
The Results
Trilce builds faster. Like, 80% faster.
Her automations sound like humans (not helpdesk zombies). It scales like crazy.
“It’s baked into every client strategy,” adds Trilce.
Yup. It’s a no-brainer.
Why This Works (and Why You Need it Too)
The old way: Manual setup, keyword-only triggers, basic bots, boring convos, time-consuming flows, and zero time left to actually grow your business.
The new way: AI-powered automations that get your audience, speak their language (literally), charm ‘em with personality, keep ‘em happy, and save your team a ton of time.
Want in? Thought so.
Swipe This Strategy
Want to be like Trilce? Here’s your AI automation starter kit:
- Turn on Manychat AI (it’s an add-on — you’ll find it in your settings)
- Activate Intention Recognition so your automations stop guessing and start getting it
- Drop in an AI Step to guide convos, qualify leads, and keep the chat going
- Let the AI Flow Builder whip up full automations in minutes (not hours)
- Use the Text Improver to fix your copy fast
- Pro move: Use Intention Recognition to detect vibes — ask happy folks for reviews, or alert your team when someone’s cranky.
So go ahead. Steal this setup.
| Step 1: Sign up for Manychat (oh, did we mention it’s free?!) Join 1 million+ smart brands and sign up for a risk-free trial. No lock-in contracts here. | Step 2: Build your first automation (with a lil help)Choose from one of our ready-to-go templates and get it up and running faster than ever before. | Step 3: Secure the bag! 💅No, really. Get more sales from Instagram every time you post. |
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