Letícia Vaz is the founder of LV Store, a Brazilian women’s fashion brand she launched at just 17. Ten years later, the business generates over R$10 million in annual revenue, powered by an Instagram-first sales model and a highly engaged community.
Beyond running a retail brand, Letícia is also an influencer and infoproduct creator — giving her a strategic advantage in turning attention, engagement, and content into real revenue.
High Engagement, Low Conversion; Now What?
Instagram has always been LV Store’s primary sales channel.
Every day, Letícia shared her signature “look of the day” on Instagram Stories, offering a 24-hour discount while the Story was live. Interest was there — website traffic was high — but sales didn’t reflect that momentum.
The problem wasn’t demand; it was friction in the buying journey.
Before Manychat:
- Customers had to search for products manually on the website
- Links were sent one by one via DM
- Comments on posts required extra redirections
Each additional step increased drop-off and caused interested customers to abandon their purchase before checkout.
The Big Moment: Automating Conversations to Sell Faster
The turning point came when Letícia noticed that many infopreneur creators were using Manychat to sell digital courses.
She decided to apply the same logic to physical products.
She started with a simple setup:
- Automated replies to Instagram comments on Reels
- Automated responses to Story interactions
- Instant delivery of product links directly to the customer’s DMs
The impact was immediate.
Customers received the right link, at the right moment, without having to search the site or wait for a manual reply. The buying journey became faster, easier, and fully native to Instagram.
Over time, the strategy evolved:
- Automated follow-ups for users who didn’t click the link right away
- Using comment data to identify top-performing content and high-demand products
- Different automation strategies for each part of the business:
- Brand: Story automations to increase views and conversions
- Influencer: Comment automations to deliver links instantly
- Infoproducts: WhatsApp automations to warm leads before sales
After an intense testing and optimization phase, Manychat became a core part of LV Store’s communication and sales strategy.
The Results Speak for Themselves
By removing friction and automating conversations at scale, the results were clear:
- Significant increase in conversion rate
- Growth in the number of leads
- Higher reach and engagement on Instagram
On days when Manychat campaigns were active, LV Store’s website conversion rate jumped from 1.3% to 3.5% — nearly tripling previous performance.
Beyond direct sales impact, automation also gave Letícia deeper insight into audience behavior, enabling more strategic decisions around content and products.
What We Can Take Away From This
For Letícia Vaz, Manychat wasn’t just about automating messages — it was about creating a better buying experience.
By turning comments and interactions into automated conversations, she was able to:
- Shorten the time between interest and purchase
- Improve the customer experience
- Convert engagement into revenue
- Build evergreen strategies that keep selling over time
Today, Manychat plays an essential role in LV Store’s operations, Letícia’s personal brand, and her digital products.
Her advice to anyone still on the fence?
“Start as soon as possible. Manychat doesn’t just increase website traffic — it boosts Instagram engagement, improves conversions, and easily pays for itself.”