Austin Schneider doesn’t do guesswork.
As the founder of Agency U, he helps stressed-out agency owners learn how to scale their businesses with systems and strategy.
His vibe is less “winging it,” more “winning it.”
But one thing was getting in the way of predictable growth: Instagram DMs.
Because if there’s one thing Austin doesn’t tolerate, it’s wasted time and untapped leads.
The Challenge
Austin’s team was stuck in inbox limbo, manually replying to every DM and praying it paid off.
And what’s worse, they had no idea where those leads came from or which campaigns were actually converting.
Without attribution, it was like throwing money into the ad platform void and hoping for the best.
“It wasn’t until I created a strategy with Instagram and Manychat that I was able to relieve the anxiety of not knowing where my next deal was coming from,” he explained.
Because your audience doesn’t want to fill out a form, they want answers in the DMs, and they want ‘em now.
The Goal
Austin’s first goal was to automate the DMs and cut the lag between interest and action.
But once things were rolling, the goals got bigger:
- Speed-to-lead that actually converts
- Real tracking (not a *shrug emoji* 🤷♀️)
- More booked appointments (without chasing)
- More leads, both paid and organic
How it Works
Step 1: Traffic meets trigger
Austin ran a combo of organic and paid campaigns — ads, comment-for-freebie posts, DM keywords — all funneling into Manychat, which would serve up the right response in seconds.
Step 2: CRM-ready, like clockwork
Those convos got tracked instantly, and folks were also logged and tracked automatically in Austin’s CRM.
Now, he could see which keywords were converting, which campaigns were driving revenue, and what was actually worth scaling.
Step 3: Appointments, set.
Once the lead engaged with the message, the system booked ‘em in for an appointment.
The Results
This system did not disappoint:
- $2.5M+ generated
- 20,000+ leads captured
- Countless hours saved from automation + CRM syncing
- Attribution: crystal clear.
Austin knows exactly which ad, which keyword, and which convo turned into cash.
“Systems run the business, people run the systems,” he adds.”This is the easiest way to generate leads hands down, organic and paid.”
Why This Works (and Why You Need it Too)
The old way:
Manually reply. Lose leads left and right. Spiral into spreadsheet hell.
The new way:
Plug into a system that’s always on. Track every click, comment, and convo. Celebrate with a well-earned margarita. (Or three.)
Swipe this Strategy
Here’s how to do it like Austin:
- Sign up for Manychat…free, fast, and freakishly good (even if we do say so ourselves) 💅
- Build a simple keyword or comment automation. Or use our free “Auto-DM links from comments” template to get this set up in minutes!
- Connect your CRM. (Here’s a list of integrations.)
- Track every convo (and attribution!).
- Close more deals with less hustle.
Austin scaled smarter on IG. How about you?
| Step 1: Sign up for Manychat (oh, did we mention it’s free?!) Join 1 million+ smart brands and sign up for a risk-free trial. No lock-in contracts here. | Step 2: Build your first automation (with a lil help)Choose from one of our ready-to-go templates and get it up and running faster than ever before. | Step 3: Secure the bag! 💅No, really. Get more sales from Instagram every time you post. |
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