Where’s Wally? Found Him. He’s Turning DMs Into $316K.
Nada de Zoom. Nada de ligações. Onde está Wally Nguyen? Ele está nas DMs. Gerando receita para creators. Wally é o fundador da I Need This…
Estudos de caso recentes
Essas histórias de sucesso recentes mostram o que é possível quando você transforma conversas em conversões com o Manychat.
Where’s Wally? Found Him. He’s Turning DMs Into $316K.
Como Micha Menezes aumentou as vendas diárias em 12% usando automações no Instagram com a Manychat
Como Galileu Nogueira estruturou lançamentos de alto ticket e gerou R$ 152 mil em 48 horas automatizando o Instagram com a Manychat
Letícia Vaz já tinha bastante engajamento; só faltava a automação certa
![Dani Maya created Contando Estrelas to sell handmade products and digital courses — all by herself. No team, no “support squad,” and zero technical knowledge: just her, a business partner, and a dream.
But when her DMs started blowing up, she didn’t hire anyone. She did what every solo entrepreneur dreams of: she put Manychat to work for her.
With no tech skills and no extra hands, Dani used DM automations and Manychat’s AI Step to answer questions, lead conversations, and turn low-key posts into real engagement magnets. Of course, she had help from her business partner, Marcos.
In just 30 days:
Sales went up by 400%
Her inbox finally had limits again
And Instagram became a real conversion channel — without needing to learn how to code (and without losing her brand’s personality)
The Challenge: The Loneliness of Entrepreneurship
Even with Marcos' support, Dani had a lot on her plate — and it showed. She was juggling:
A tiny team = constant exhaustion
Manual replies = customers waiting
The same questions every day = a repetitive inbox
Support DMs at midnight = zero rest
High demand = no time to keep up
She needed something that could truly help — 24/7 — without hiring five people.
More Than a Dream, a Clear Goal
Dani’s goal was simple (and very real): sell more without working around the clock.
But with slow replies and late-night support, that goal quickly turned into a nightmare.
So she decided to:
Make customer support fast, simple, and frustration-free.
Increase Instagram engagement without relying on paid traffic.
Automate FAQs without losing the human touch.
Prove it’s possible to scale solo without sacrificing sleep, health, or peace of mind.
And show other women entrepreneurs that time can be a competitive advantage.
[OPTION TO EMBED: https://youtu.be/9-13LpFxyLc?si=uwLSPamGTvpLdzPf]
How She Did It
Breaking it down step-by-step.
Step 1: Turning comments into conversations
Dani posted a Reel and asked people to comment on a keyword (a “magic word”) to receive a free file.
And then: boom.
She went from 15 comments to over 500 overnight — all because one comment triggered a DM that did the work.
How? This can be done using the “Auto-reply to comments in DM” template, which also includes a customizable product gallery. Yes, it’s that good.
Step 2: Letting AI handle the hard part
Her product (cutting blades) naturally raises a lot of questions. When the messages started coming in, Dani did what smart entrepreneurs do: she trained AI to respond with empathy, sell with confidence, and sound like a real person — not a robot pretending to be human.
The result?
Questions answered
Buying intent identified
Conversions happening
Without needing human support all the time
Step 3: Smart segmentation
The AI didn’t just reply — it filtered.
People ready to buy stayed in the flow, and anyone who needed extra help was routed to human support only when necessary.
That’s automation without losing control or customers.
Step 4: Tracking every click
With the Manychat Pixel installed, Dani could see exactly what was being converted.
Remember the old reality of “10 to 15 sales per month”?
She replaced it with 61 sales in just 30 days.
The Results: Dream Achieved, Goal Unlocked
In just 30 days, Dani achieved:
400% growth in sales
12% lead-to-sale conversion rate
500+ comments per post (up from 15)
Instant AI-powered replies, no human filter needed
And Dani summed it all up with a quote that feels like the future:
“Today, AI sells on its own. If we launch our courses with this system, hitting 100+ sales a month is totally possible.”
Why This Works (and Why You Need it Too)
The old way:
Reply to every DM.
Lose half the leads along the way.
Get tired.
Get frustrated.
Maybe cry a little.
The new way:
Automation talks.
AI sells.
You scale.
This isn’t about removing the human touch. It’s about scaling what already works — consistently.
The Takeaway
Dani’s story proves one thing: You don’t need a team to grow. You need a system.
With Manychat + AI, she turned a regular Instagram account into a sales channel built on:
conversation
speed
visibility
and real conversion
And most importantly, she got her time back.
Now it’s your turn.](https://mccdn.me/imgopt/width=1800,quality=90,format=auto,fit=scale-down/martech/blog/2026/02/Contando-Estrelas-Success-Story-Cover-Image.jpg)
Uma Mulher, Uma Automação E Um Salto De 400% Nas Vendas: Como a Contando Estrelas Fez Isso Acontecer No Instagram Com a Manychat
Como uma criadora alemã de DIY transformou um projetor de €40 em uma máquina de dinheiro movida a comentários.
Perguntas frequentes
De jeito nenhum. A Manychat é, inclusive, uma das poucas empresas que trabalham como parceira oficial da Meta e parceira do TikTok! 🤝<br>
Criadores, pequenas empresas e marcas do mundo todo usam a Manychat para enviar links, capturar e-mails, ganhar seguidores, aumentar o engajamento, gerar leads, impulsionar vendas e atender clientes. Você consegue otimizar toda a sua operação enquanto responde a dúvidas frequentes e converte seguidores instantaneamente: 24 horas por dia, 7 dias por semana, o ano inteiro.
Beep boop 🤖 Calma, é brincadeira! É a sua automação — e você pode fazer ela dizer (quase) tudo o que você quiser. Vale usar gírias, contar piadas de tiozão ou falar do seu jeitinho... o importante é entregar exatamente o que o seu público espera.
Zero código! Nosso construtor de automações é super intuitivo e oferece opções para todos os níveis de experiência, desde as Quick Automations, que te guiam passo a passo, até o nosso Flow Builder customizável, onde você pode criar soluções de todos os tamanhos. Além disso, nossa IA pode construir fluxos automaticamente para você.