There are two kinds of companies building AI right now. The first kind ships a feature on Friday, posts a rocket emoji on LinkedIn, and promises they'll "figure out governance later."
The second kind assumes AI is too powerful for crossed fingers.
We're proud to be in the second camp.
Manychat is now certified to ISO/IEC 42001, the international standard for Artificial Intelligence Management Systems (AIMS). The certification was independently audited and issued by A-LIGN, an accredited certification body.
No, it isn't another shiny badge for our website; it's something much more important. It's proof that someone outside Manychat reviewed how we build, manage, and govern AI and agreed that our processes meet an internationally recognized standard.
That's a pretty l.
TL;DR
Manychat is now ISO/IEC 42001 certified — the world's first international standard for AI management systems.
AI Doesn't Need More Hype
The first wave of AI rewarded speed. Ship first and figure it out later.
That approach made sense when everyone was racing to prove AI could actually solve real problems. Now we're in a different phase.
But it’s hard to step back and take it all in when there's another AI announcement every week.
- Another model.
- Another copilot.
- Another startup promising to "change everything".
Some of them will. Some of them absolutely won’t (or shouldn't).
AI can’t make decisions. It can generate content. It can influence conversations. It can handle (some) customer interactions.
It can also scale mistakes at the same speed it scales good ideas.
Ask not whether you can build AI, but whether you can build AI responsibly!
That's where ISO 42001 comes in.
What is ISO 42001?
ISO/IEC 42001 is the world's first international standard specifically designed for managing artificial intelligence. Think of it as a playbook for responsible AI governance.
Instead of asking: “Does your AI work?"
…it asks questions like:
- Who is accountable for AI decisions?
- How are risks identified before products launch?
- How do you monitor AI after deployment?
- How do you document changes?
- What happens when something goes wrong?
- How do you make sure humans, not algorithms, remain responsible?
The standard requires organizations to build a system that continuously manages AI throughout its lifecycle. And unlike marketing claims on a website, certification requires an independent audit. Someone has to actually check your homework.
AI governance sounds boring until your AI does something spectacularly stupid.
Governance often gets treated like paperwork; big mistake. Good governance stops AI from becoming tomorrow's headline.
The faster AI moves, the more important guardrails become.
What Manychat's Certification Covers
Our ISO 42001 certification covers the AI capabilities inside Manychat, including:
- AI-powered conversations
- AI-assisted workflow automation
- Integrations with third-party AI services
To achieve certification, we built and documented systems that govern how these capabilities are developed, operated, monitored, and continuously improved.
That included:
- clearly defined ownership and accountability for AI
- structured risk and impact assessments
- documented governance processes
- ongoing monitoring and review
- independent verification by A-LIGN
Notice what's missing from that list? Buzzwords.
Why Should Creators and Businesses Care?
AI is becoming infrastructure. The companies you work with increasingly have AI touching your customer conversations, marketing, data, and business processes. Eventually, every procurement team, every enterprise security review, and every IT department will ask the same question: "Show us how you govern AI."
ISO 42001 helps answer that question with independently verified evidence instead of empty promises.
If you're evaluating software vendors, certifications like this reduce uncertainty. If you're building your own AI systems, they're increasingly becoming the baseline for what responsibility looks like.
ISO 42001 doesn't magically make AI perfect. No certification can. What it does is create a framework that forces organizations to continually evaluate risks, improve processes, document decisions, and stay accountable as AI evolves.
Learn more
Want to learn more about Manychat's security, privacy, and compliance practices? Check out our security page.
Or read more here: Manychat formalizes AI governance at scale with A-LIGN.
