Paloma Fernández is living proof that you don’t need a studio or fancy gear to build a binge-worthy brand. Just your iPhone, a smart script, and a message that actually lands.
She’s helped over 20,000 people turn casual scrolling into serious sales using short-form video, story-driven content, and one of her favorite tools: Manychat.
Her system: Simple. Powerful. Ridiculously effective.
Think content that hooks, visuals that pop, and CTAs that convert without sending followers on a wild goose chase for a link-in-bio.
Let’s flip that front camera and show you how it’s done.
The Challenge
Paloma saw it everywhere: brands and creators posting, hoping, and… ghosting.
Their videos weren’t landing. Their hooks flopped. Their DMs were on fire — in the worst way. They were telling great stories, but they had no system to capture the sale.
So they had:
- No compelling intro
- No visual context
- No clear CTA
Translating into missed opportunities for connection and monetization.
The Goal
So, Paloma had three goals. Nail these, and everything changes:
- Make short-form video feel doable, even if you’ve never hit “record.”
- Help creators sell without sounding salesy.
- Turn comments into conversions with CTAs built straight into Instagram.
Her mission was to turn “I froze in front of the camera” into “I just sold out my course.”
“I wanted to take people from being clueless about short-form video content to taking that first step.”
How it Works
Here’s the step-by-step breakdown.
Step 1: Start with a hook
You’ve got three seconds. Use them well.
Paloma teaches creators to lead with punchy lines, scroll-stopping visuals, or audio that teases what’s coming. The secret sauce? Hit at least two of the three. All three? That’s the gold standard.
“We have to, in a way, convince people to watch the whole video by creating an intro… If we don’t convince them, people will just swipe up.”
Step 2: Use visual context to connect faster
Props. Locations. Characters. Paloma shows you how to set the scene, fast. Whether you’re in a lab coat, on the street, or playing two roles in a sketch, the goal’s the same: clarity at first glance.
“If you’re a pharmacist, be in a pharmacy. If you talk about cars, stand next to a car…appear in a context that has to do with who you are,” she explains.
Step 3: Create need, not noise
Paloma doesn’t start with features. She starts with feelings.
Don’t say, “This tool exists.” Say, “Ever freeze on camera and forget your lines?” Boom! Instant relevance.
Step 4: Make the CTA fun (and easy)
Forget the bio link. Paloma uses Manychat to slide straight into the DMs the second someone drops a keyword (like “cactus” or “doughnut”) in the comments.
“You have to make it easy for people. So, for that, call to action: in Manychat,” she explains.
Step 5: Scale with automation
From brand collabs to freebies, Paloma automates the follow-up. Manychat delivers her courses, templates, and tutorials directly in the DMs.
“I have a template for them to post on Instagram, and over 3,000 people downloaded it, and my video ended up with almost a million and a half views.”
For a shortcut, use our “Auto DM links from comments quick automation” template to instantly send course info to anyone who drops your magic keyword.
The Results
- Over 300,000 Instagram followers
- 19,000+ course sales
- 3,000+ lead magnet downloads from a single video
- 4,000+ comments on one product CTA reel
- 774 leads generated from one tutorial linked to Manychat
- Zero need for link-in-bio
“That’s what led me to sell more than 19,000 courses worldwide and reach a community of over 300,000 followers,” Paloma adds.
Why This Works (And Why You Need it Too)
The old way: Long videos. Low engagement. A link-in-bio no one clicks.
The new way: Hook fast. Help quickly. Hand over the CTA in the DMs.
“If you’re not showing up with short, impactful content and a strong CTA, you’re leaving sales on the table,” Paloma says.
Swipe This Strategy
Here’s how to copy Paloma’s video-to-sale system:
Step 1: Hook them in the first 3 seconds with visual, audio, or text cues
Step 2: Add visual context that tells your story instantly
Step 3: Highlight a need they didn’t know they had
Step 4: Use Manychat to turn comments into instant DMs
Step 5: Deliver your freebie, tutorial, or pitch without making them leave Instagram
Make reels. Close sales. No link in bio required.
Your turn.
| Step 1: Sign up for Manychat (oh, did we mention it’s free?!) Join 1 million+ smart brands and sign up for a risk-free trial. No lock-in contracts here. | Step 2: Build your first automation (with a lil help)Choose from one of our ready-to-go templates and get it up and running faster than ever before. | Step 3: Secure the bag! 💅No, really. Get more sales from Instagram every time you post. |
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