Micha Menezes is part of a trio of digital entrepreneurs who have been operating in the evergreen infoproduct market since 2016. After facing setbacks in previous ventures, the group rebuilt its business with a strong focus on performance, paid traffic, and smart automation.
Today, the operation serves an audience interested in digital marketing tools and strategies, offering entry-level products, mentorships, and multiple pricing tiers. From the beginning, the goal was clear: build a system that generates sales every single day, not just during launches.
When You Have Traffic and Attention, But No Structured Conversion Funnel
Despite solid content and paid traffic operation, there was a major bottleneck: leads were coming in, but conversations weren’t moving forward.
Before strategically implementing Manychat:
- Conversations were unstructured, with no consistent follow-up
- High-intent leads were lost or required heavy manual effort from the sales team
- Leads arrived poorly qualified for higher-ticket offers
- There was no automated post-purchase, upsell, or repurchase journey
The biggest challenge was closing the gap between attention and action — especially in an evergreen model, where scale, speed, and consistency are critical.
The Turning Point: Automation With Human Language and a Performance Mindset
Manychat became the backbone of the entire funnel: from first contact to conversion and repurchase.
The real shift wasn’t just automation, but how automation was implemented.
Over time, the team evolved from simple flows to a more advanced strategy built on:
- Keyword-based segmentation triggered by Instagram comments
- Automated follow-ups with 24-hour delays, restarting conversations naturally
- Voice messages recorded in a casual, regional tone
- Organic validation before scaling with paid traffic
- Lead pre-qualification integrated with their CRM (Clint), prioritizing high-intent contacts
Only flows and content that performed well organically were promoted with ads, reducing wasted spend and accelerating what already worked.
From Basic Flows to a Real Sales Channel
With this evolution, Manychat stopped being just an automation tool and became a true recurring revenue channel.
Key improvements included:
- Upsell and cross-sell within the same flow
- Multi-step journeys that went beyond the first conversion
- Automated post-sale follow-ups and re-engagement
- More authentic, personal communication — even at scale
Voice messages became a game-changer. The experience felt so personal that even internal team members believed the messages were being recorded manually in real time.
No Need to Wait for Reports — Results are Immediate
With a more advanced and intentional use of Manychat, results were clear:
- 12% increase in daily sales and product repurchases (2025 vs. 2024)
- Manychat became the second-largest acquisition and conversion channel
- One single flow generated 767 organic activations in one week
- Combined campaigns surpassed 1,000 activations
- Ability to sell multiple products within the same automation
Beyond volume, the team gained quality, predictability, and scalability.
M&MM: Manychat + Micha Menezes = ❤️
For Micha Menezes and his team, Manychat evolved from a simple automation tool into a strategic sales channel.
By treating conversations as a core part of the customer journey, they were able to:
- Increase daily sales with consistency
- Better qualify leads for higher-ticket offers
- Reduce manual workload for the sales team
- Turn Instagram comments and DMs into a scalable conversion engine
Today, Manychat is fully integrated into the core of the operation — from acquisition to repurchase — proving that when conversations are well structured, they sell.
Their advice for teams still on the fence?
“Use Manychat strategically and with purpose. Test organically, humanize your flows, integrate with your sales team, and think about the full journey — not just the first sale.”