Meet Léa Toussaint, aka @mercibeaucul, a sex therapist and content creator shaking up the conversation about conscious sexuality in France. Her handle literally translates to Spank You Very Much, so you already know she’s not here to play it safe.
Her audience? Mostly women aged 25–35 looking for answers, reassurance, and a space to feel normal discussing taboo topics. As Léa puts it: “We don’t have a lot of space in France to talk about sexual health. People are looking for a community of reassurance, knowledge, and want to feel like they are normal and not weird for talking about it.”
And she’s built just that — an engaged, vocal, hella responsive community that shows up every time she posts something real. But here’s the problem: when you’re fielding thousands of DMs on every story, even the most dedicated creator can’t keep up. Engagement drops, inboxes drown, and opportunities slip away.
That’s when Léa’s friend whispered the magic word: Manychat.
The Big “Oh Sh*t” Moment
Before Manychat, Léa was stuck. Her inbox was a graveyard of unanswered DMs. Links in stories were flatlining. Her engagement, once booming, was fizzling.
Then came Manychat’s automation.
One story about her Petit Guide du Nude (yes, a literal guide to taking better nudes) racked up:
- 114,527 views
- 5,000 activations from a single story
- Over 4,000 responses flooding her inbox
Oh, and did we mention? That one little PDF made her over $1,000 a month — consistently. “I wasn’t sure people would buy a digital guide, or that it would interest them. Turns out, they did.”
Why This Would’ve Been Impossible Without Manychat
Imagine answering 4,000 DMs manually. Unfeasible, right? That’s the point.
Manychat’s Story → DM automation handled the chaos like a champ. Instead of cramming every detail into her story, Léa kept it simple:
- Post a teaser with a keyword.
- Let people reply with that keyword.
- Trigger an automation that delivers value and nudges them to buy.
Boom. Engagement spikes. Sales roll in. Audience feels seen.
“Now I have a good idea of who’s interested in my products,” Léa said. “I can nudge them 23 hours later, answer their objections, and close the sale.”
And here’s the subtle genius: the automations qualified her audience. It turned anonymous followers into segmented contacts with emails, tags, and purchase history. Suddenly, Léa isn’t just winging it with Instagram’s fickle algorithm. She was building a real database of fans and customers she could reach at any time.
That’s freedom.
Tactical Wins You Can Shamelessly Steal
Here’s exactly what Léa did (and what you can shamelessly copy).
1. Keep stories stupid simple.
Instead of overloading her followers with walls of text, she posts a single line like: “Masterclass tonight. Reply ‘YES’ to join.”
That’s it. Automation handles the rest.
2. Send a second-chance DM.
23 hours later, Manychat pings anyone who didn’t buy: “Still interested? Replay is available.”
Conversion magic.
3. Pre-bake objection handling.
Don’t let excuses kill sales. Léa’s automation asked why people didn’t book:
- Too busy? → “Don’t worry, there’s a replay.”
- Too shy? → “It’s 100% anonymous.”
Every “no” turned into a “hmm… maybe yes.”
4. Grow the email list (fast).
By tying quiz funnels and guides to her DMs, she added 6,000+ emails in 6 months. Which is especially clutch, as Instagram suspended her account for 24 hours one day. Email = insurance.
Growth That Slaps (Harder Than You Think)
Since plugging Manychat into her strategy, Léa has:
- Grown her Instagram by 70k+ followers in a year.
- Collected 10K+ emails overall.
- Doubled masterclass sales from 50 seats/month → 100 seats/month.
- Pulled off viral reels, hitting 10M+ views — then funneled that attention into DM-based conversions.
When she uses links in stories, she caps at ~25K views. When she uses Manychat? 75K–80K views.
That’s algorithm foreplay. Instagram sees the engagement, boosts her stories, and rewards her with reach.
The numbers are sexy, but the bigger shift is in how she thinks. Before, content was content — likes, shares, the usual vanity metrics. Now, every post has a job. Some drive discovery. Some drive sign-ups. Some drive sales. Manychat turned her content from decoration into a funnel — without killing the vibe.
What she Wants Everyone to Know
Léa isn’t shy about telling other creators why Manychat is a must-have marketing tool: “It’s like taking the newsletter experience and putting it inside Instagram. It feels spontaneous, not salesy. Like a friend sending you a message. Engagement, sales, community…it all gets better.”
Her one piece of advice for new creators? Plan your automations like you plan your content. Don’t just send a link and dip. Add tags, follow-ups, nudges, and quizzes. That’s where the magic happens.
And don’t underestimate the emotional payoff. When her audience replies and immediately gets what they asked for (without waiting, without frustration), it deepens trust. The tech makes it seamless, but the feeling on the other end is human, warm, and personal.
That’s why they keep coming back.
Could This be You?
Léa’s not a tech wizard. She built everything herself. She experiments, keeps it simple, and leans into her community’s curiosity. And now her DMs aren’t chaos. They’re her most profitable channel.
If you’ve ever stared at your inbox thinking “I wish this actually made me money,” or felt your engagement nosedive the minute you post a link, this is your wake-up call.
“With Manychat, everything has a purpose,” Léa said. “ I’m not just making content for content: I’m making sales, building trust, and creating something long-lasting. I‘ve been using it for maybe a year now, and I’m still discovering things and mastering it. It feels good to have a product that’s an actual investment where I can see the results super clearly on my bank account.”
Ready to turn your DMs into your sexiest revenue stream? Start free with Manychat today.