By the time Amazon Prime Day rolled around, Patrizia K. was not trying to “hack the algorithm.”
She was trying to survive.
Two kids. A world trip. A main Instagram account with 160K followers. A brand-new Amazon-finds account to grow. Prime Day breathing down her neck. And absolutely zero desire to spend three days glued to her phone, pasting links into DMs.
So she did something very smart.
She turned one keyword and one giveaway into a fully automated, 3-day engagement machine that:
- Pulled 80K+ views on a reel
- Drove 6,000+ comments on her new account
- Added ~4,500 new followers to @tree21_musthaves in three days
- Generated 14,000+ comments on her main account @tree.21
- And over 2,500 leads / DM conversations from a single post
All with zero paid ads and zero “sorry I’m just seeing this!” panic replies.
“Manychat made the entire giveaway process fully automated while massively increasing engagement across both profiles,” she said. “It allowed me to handle thousands of interactions effortlessly and created measurable growth in followers, reach, and visibility.”
This is the story of how a deal-obsessed mom quietly built a high-performing Amazon affiliate funnel while everyone else was still crying over their story tap-through rates.
The Creator Behind the Deals
Patrizia is not one of those “I just woke up with a personal brand” people.
She’s a long-time creator who started sharing her life on Instagram around 2016 – back when it was just a photo app, and Reels weren’t even a twinkle in Meta’s eye. She built her main account,@tree.21, by sharing her life as a mom to a son with Down syndrome, talking about disability, prejudice, and what real life actually looks like.
“I just shared the story of my son, he has Down syndrome,” she said. “Many people in Germany don’t know really much about it, or they have some prejudice towards people with disabilities.”
At the same time, she was that friend — the one who always found the good deals.
“I’m the kind of person who was seeking good deals before Amazon even existed,” she said. “I’m coming from a poorer family, so I was always looking for affordable options.”
Designer on a discount rack? That was the move.
“I liked to shop brands,” she said. “When I was younger, I liked to wear Nike or Adidas. I had to find a way to make that work for the budget.”
That energy naturally evolved into Amazon affiliate work. She was already linking products she used. She knew her audience trusted her taste. And she knows how much discounts matter when you’re juggling kids, costs, and life.
So when she realized she was annoying part of her primary audience by spamming Prime Day deals in between disability content and world trip updates, she made a strategic decision: Split the brand.
A Second Account was Born
Most creators cling to one account like it’s their firstborn. Patrizia did the opposite.
She created @tree21_musthaves, a second Instagram account entirely dedicated to Amazon finds, deals, and affiliate content.
“Before that, I was using or sharing mostly my Amazon links through my main Instagram account,” she said. “But not all of my community was interested in this. It was just a particular group of people.”
On her main account, she shares stories, posts day-in-the-life content, and takes people along on a virtual world tour.
On her second account, she’s doing something very specific: “This account is basically made for my Amazon affiliate,” she said. “I’m looking for mothers or mothers-to-be, and sharing products for children and parents.”
It’s kids’ stuff, mom stuff, home stuff, cosmetics, fashion, but all through one lens: “Is this a good deal and actually useful?”
And because this crowd wants links and discounts, she doesn’t have to tiptoe around selling. She can go hard on Prime Days, Black Week, and promo periods without wrecking her main account’s reach.
Smart positioning. But now she had a different problem: how to grow a tiny second account fast without spending her life in the comments?
The Prime Day “Bonus” Giveaway that did the Heavy Lifting
Enter: Amazon Prime Days, July 8–10, 2025.
Objective:
- Grow @tree21_musthaves fast
- Drive traffic from her main account
- Capture as many Amazon-curious followers as possible
- Not collapse in a heap afterward
She hopped on a call with Anna Putilina (a Manychat customer success manager), mapped out a giveaway mechanic, and turned one Reel into a two-account growth engine.
Her KPIs were simple:
- Follower growth on the new account
- Engagement (comments + DMs using the keyword “Bonus”)
- Reach of the launch Reel
- Cross-account conversion from @tree.21 → @tree21_musthaves
The entire thing ran on one central idea: the keyword “Bonus.”
The process
Here’s how the logic worked:
- Post a giveaway Reel
- Show a Prime-friendly product and explain the giveaway.
- Ask people to comment “Bonus” to participate.
- Manychat picks up the keyword
- Keyword trigger “Bonus” in comments/DMs.
- Auto-reply confirms their participation in the giveaway.
- Sends them her top Amazon finds as a “bonus” gift.
- Cross-pollinate between accounts
- In the DMs, she guides people to the second account.
- They comment on a post there as part of the giveaway.
- Now both accounts are buzzing with comments and saves.
- Segmentation happens in the background
- Manychat tags participants automatically.
- Separates people who came via the main vs the secondary account.
- No manual sorting, no spreadsheet hell.
“Everything ran fully automated, no manual responses were needed,” she said.
No copy-pasting links. No hunting @handles in the comments. One keyword, one flow, and thousands of tiny “Bonus” pings hitting her inbox while she’s anywhere else. For instance, in Bali. Right now.
“We are currently in Bali and with the kids producing content… it’s just so much,” she said. “With automation, it’s done within seconds, and it’s way less work for me.”
The Results: 3 Days, 2 Accounts, Thousands of People
Prime Day: three days. Her campaign: same.
Here’s what those 72 hours did:
- 80K+ views on the giveaway Reel
- 6,000+ comments on the secondary account
- Around 4,500 new followers gained on @tree21_musthaves
- Around 14,000 comments on the main account
- “Several thousand DMs with the keyword ‘Bonus’”
- Over 2,500 leads from a single post, per internal tracking
- Strong organic reach — zero paid ads
On Stories, she saw view numbers that matched the chaos in her notifications.
“I had great Story views,” she said. “I had 3,000, and usually I have, I guess, 1,000 or so.”
And it didn’t vanish the second the giveaway ended.
“During the whole Prime week and even the days afterwards,” she said, “it was definitely having an impact.”
The new account didn’t just spike and die, either. It stuck.
“Yes, the new account @tree21_musthaves kept a strong, active follower base and is now used for affiliate content.”
Why this would’ve been impossible without automation
The mechanics look simple, but try doing this manually:
- 6,000+ comments on one account
- 14,000 comments on another
- Thousands of DMs asking for the same thing
- All inside a three-day window where speed = more reach = more sales
Nope.
“Before I used Manychat, I really commented by myself, you know, like manually,” she said. “And this is lots of work.”
With Manychat, the second someone typed “Bonus,” the flow fired:
- Comment reply
- DM with confirmation + her top Amazon finds
- Call to action to visit the other account
- Tags and segmentation applied in the background
People weren’t waiting hours for a link. They were getting instant gratification. And they noticed.
“Sometimes they say things like, ‘you’re responding very quickly,’” she said. “And in the end, I say, ‘yeah, it was not me. It was the automation that I created especially for this.’ But they feel seen.”
All while she was able to be a human being — a mom, creator, and actual person living her life, rather than a 24/7 support bot.
“I can spend time with my family, with my kids, or do other work instead,” she said. “Creating content is already time-consuming. Instead of being on the phone the whole time answering the comments, I can live my life.”
“But won’t people be mad if it’s automated?”
This is the part most creators get weird about: What if they find out? Patrizia’s answer is basically: they’re adults, not toddlers, and honesty works.
“Well, I’ve had maybe three people ask me if it was really me sending them the link right now.”
At one point, fake giveaway accounts impersonated her and tried to scam her followers for personal data. That made some people suspicious of anything that looked different in their inbox.
She didn’t freak out or turn automation off.
She just clarified things:
- She told followers she would never ask for personal data
- She confirmed that, yes, the link messages were her — just automated
- She kept using the tool because…she needs it
“They should also know I’m receiving so many messages that it’s not possible for me to answer them all,” Patrizia said.
Automation is her compromise: a way to stay responsive without outsourcing her entire personality to strangers.
How she Builds Trust in a Niche People Don’t Trust
The “Amazon Finds” niche is crowded with people who will recommend anything that breathes if it pays commission.
Patrizia’s strategy is to be visibly not that.
For her, growing trust is less about funnel diagrams and more about showing up as a full human being.
“Growing trust is just like being yourself,” she said. “I’m showing myself personally in my camera… they see, for instance, how I’m engaging with my kids, what I’m doing, what we’re doing.”
She doesn’t try to be everyone’s cup of tea.
“I don’t need to be everybody’s darling,” she said.
And maybe most importantly: she doesn’t pretend everything she buys is perfect.
“It’s also helpful to show a product that you would not recommend,” she said. “Sometimes, you’ll get things that are a fail. That’s okay to share.”
That honesty, plus the backstory of growing up without money and learning how to stretch every euro, is exactly why her audience trusts her when she says a deal is worth jumping on.
Do you need a huge audience to do this?
Short answer: no.
Patrizia is the first to call herself “small” in the grand scheme of Instagram.
“I am still small, and I was smaller,” she said. When she started the second account, she had maybe 800–1,000 followers, most of whom were people who transferred from her main account.
The giveaway was how she leveled up fast.
“Of course, everyone can start from scratch,” she said. “It’s just how much effort you’re putting in.”
She also has zero illusions about how hard content creation is.
“There are always days where I’m like, I don’t know, I’m just done with Instagram,” she said. “But I just push myself through… I know better days are coming.”
Her favorite mental image is that cartoon of the miner who stops digging right before he hits the diamonds.
“Sometimes, you stop just before you reach the diamond,” she said. “That’s something which I’m also trying to remember myself.”
And she’s learned that growth isn’t everything.
Quality > vanity metrics. Engagement > ego. Automations > burnout.
Tactical Moves You Can Shamelessly Steal
If you’re a creator, especially in the affiliate space, here’s the part you screenshot:
1. Separate your “storytelling” audience from your “give me the deals” audience.
Keep your main content pure; spin up a second account just for the people who want you to go ham with links. You’ll protect your reach and keep both audiences happier.
2. Use a single, simple keyword.
“Bonus.” “Link.” “Deal.” Whatever. Make it simple for people to remember and type, and repeat it everywhere.
3. Turn big shopping events into 72-hour growth sprints.
Prime Days. Black Week. Treat them like mini product launches with a clear flow: comment keyword → DM → extra value → follow/engage on second account.
4. Let Manychat handle the boring part.
Stop copying and pasting links into 200 DMs at midnight. One automation can reply to comments, DM links, tag users, and transfer people between accounts without requiring your thumbs.
5. Cross-pollinate between accounts on purpose.
Use your main reach to seed your second account. Use your second account to qualify people who are truly deal-obsessed more deeply. Patrizia used one giveaway and a DM step to send people back and forth, and grew both.
6. Be honest about what sucks.
Show the failed Amazon product. Admit when something isn’t worth the hype. That’s what makes people believe you when you say, “This one is actually worth it.”
What she wants other creators to know
If you’re still side-eyeing automation, Patrizia has one message: your time is not cheap.
And if you’re scared your audience will hate it?
“You can always just try,” she said. “Just try it out and then see the results first, and then you can think it over. I don’t want to use anything else right now.”
Her Prime Day “Bonus” experiment turned a tiny Amazon-finds side account into a real asset and gave her proof that you don’t need a massive audience to pull off big, measurable wins.
You just need:
- One clear promise
- One smart keyword
- One good automation
- And the guts to let go
Automations don’t make content less human. They make you more available where it counts: in the connection, the transparency, the deals, the story.
Sometimes the smartest thing you can do as a creator is get out of your own way.