By the time you read this, Jasmine Lemire is probably filming another reel in her kitchen…or side-eyeing a dirty floor and thinking, “this is content.”
Jasmine is a French content creator, culinary and lifestyle influencer, and an Amazon Influencer. She creates engaging recipe videos, cake design tutorials, and lifestyle content for her audience across multiple platforms, while also partnering with brands for high-impact collaborations.
Translation: she bakes, she cleans, she jokes, she sells.
Her audience is about 80% women, primarily from France, spanning the ages of 20 to 55. She started posting baking videos from home in 2021, during lockdown. Everyone was suddenly making banana bread. Jasmine saw the opportunity and leapt.
One of her videos, a cupcake being iced in slow, hypnotic swirls to the “Fifty Shades of Grey” soundtrack, exploded.
“It went so viral, I had almost 100 million views on it,” she said. A few months later, she reached one million followers on TikTok, and then her following grew quickly on Instagram, Facebook, and YouTube.
Views? She had them. Money? Not so much.
Even with all that attention, “I couldn’t monetize my views,” she said. France’s TikTok creator fund helped a little, but it wasn’t enough. She wanted a real business, not just a viral hobby.
So she did what a lot of creators are terrified to do: she stepped out from behind the cake.
When the Baker Became the Main Character
At first, Jasmine only showed her hands and recipes. Then people started asking about… everything else.
“When I started to show myself, people started to say, ‘I love your outfit. I love your veil. I love your skincare.’”
So she widened the lens. Still baking, but now also cleaning, fashion, skincare, and everyday life. The niche went from “cakes” to “whatever Jasmine is into this week.”
That’s where the brand deals started to flow. And it’s what made 2025 a turning point.
“2025 was really the year I earned so much money,” she said. Her cakebook came out in September after a year of work. She’s now at the stage where her husband left his job to work with her. Coffee shop, product line, maybe even a move abroad? On the list.
But the real engine behind all of this growth is not just good content. It’s what happens after people comment.
“The hardest part was replying to everyone.”
Before automation, Jasmine did what most creators do: she burned herself out in the DMs.
“Replying to everyone and sending all the links manually in the DMs was getting difficult,” she said. “I used to do everything myself, and it took an enormous amount of time. Manychat made this process effortless and allowed me to keep up with the demand.”
Jasmine is actually the kind of creator who likes talking to her audience. She sends voice notes, gives baking advice, and walks people through dough problems one-on-one.
But when a reel pulls 5,000+ comments asking for the same product link? No amount of good-natured humanitarian cheer can save you.
That’s when she started looking for a smarter way to handle the chaos.
“I saw creators using Manychat and getting a huge amount of comments,” Jasmine said. “I first noticed it on other creators’ reels, and after doing a bit of research, I found the app and loved it.”
She started simple:
- Pick a keyword (usually “link”).
- Tell people in the caption: “Comment LINK to get it.”
- Use Manychat’s Instagram Comment → DM automation to send the product link to their DMs automatically.
“It saves me so much time and keeps my audience engaged instantly.”
No complex funnels. No 47-step workflow. Just: comment, DM, done.
The Prime Day Steamer that Went Viral
If you only know Jasmine for her cakes, you’re missing her other star: a steam cleaner.
“I don’t know if you know this brand Kärcher,” she said, laughing. It’s a high-pressure steam cleaner that TikTok loves. Cleaning videos with it are pure serotonin.
On Sept. 7, Prime Day in France, she posted a reel featuring the steamer and turned on Manychat.
- Around 600K views
- Almost 7,000 comments
- Manychat sending the Amazon link to everyone who typed the keyword
And then Amazon did what Amazon does best.
She explained it like this: when someone clicks her link and lands on Amazon, everything they buy in that session is tied to her affiliate ID, even if they don’t buy the steamer.
“So people click on my link even if the product is not interesting at all to them,” she said. “Clicking on my links will bring them to Amazon, and after that…sometimes they don’t even buy my item. They buy other things.”
Between mid-September and mid-October, her Amazon numbers were:
- 330,807 clicks
- 8,329 items ordered
- Over €175,000 of product revenue generated
- More than €10,000 in affiliate commissions
- One Manychat tracking ID alone drove 52,725 clicks and 2,280 items ordered
Her steamer category? The top Kärcher model featured in her videos generated hundreds of orders and over €30,000 in sales during that period, with another model surpassing the €10,000 mark.
And she’s very clear about the Manychat impact: in one month, she made between €11,000–€12,000 in Amazon commissions, “and half of this was from Manychat.”
The Cookie Recipe that Pulled 7K Comments in a Day
Jasmine doesn’t just use automation for paid products. Recently, she tested a free “cookie recipe card” as an image. She designed it in Canva, uploaded it to Google Drive, grabbed the link, and built a quick Manychat flow:
- Comment the keyword
- Get the recipe in your DMs
“I created the image, and I used my Google Drive,” she said. “I took the link. I put it on Manychat. And in one day, I got 7,000 comments from people asking me for my recipe.”
That one experiment did three things at once:
- Fed the algorithm a massive spike in comments.
- Deepened relationships with followers who’d been waiting for that recipe for a year.
- Gave brands concrete proof that Jasmine can move people to act, not just watch.
“When brands see the engagement under my posts, they say, ‘this is perfect!’” Those comment numbers upgrade collaboration fees.
Her first “oh, this is serious money” moment
Even before the Kärcher era, Jasmine knew Manychat was different.
“It was last year on Black Friday in 2024,” she said. She was promoting a high-end vacuum brand. “I had about less than 1,000 comments, but I had about 300 vacuums sold. I sold about 300 vacuums priced between 300€ and 500€.”
Paid brand deal + 300 machines moved through automation + affiliate upside?
That’s “this could replace a salary” income.
Her audience thinks she’s running her DMs
The wild thing: even though automation does the heavy lifting, her followers consistently think Jasmine is personally sending each link.
“They think that it’s me personally,” she said. “They answer me, ‘thank you so much, thank you Jasmine, thank you for your rapidity, thank you for the link.’”
She’s intentional about that feeling.
“I really like the fact that I can personalize the response,” she said. For the third reply or follow-up, she tweaks the copy so it doesn’t read like a bot. She adds friendly phrases. She answers follow-up DMs. She still sends voice messages to individual fans who need help adjusting a recipe.
Automation doesn’t replace the relationship; it buys her the time to deepen it where it matters.
Tactical Moves You Can Steal From Jasmine
Here’s what she’s doing that any creator with an Amazon storefront (or really any offer) can copy:
- Use one super-simple keyword.
“I always try to use the keyword ‘link’ because it’s the easiest one for my followers to type,” she said. “I also make sure to start my description with the keyword, usually by beginning with ‘Comment…’, so people see it immediately and know what to write.” - Time videos with discounts.
She doesn’t post product content randomly. “I always wait for the promotion or for the discount on Amazon,” she said. When the video goes live and the price is low, people buy quickly. - Turn every good video into a DM funnel.
“My strategy is to use Manychat in almost every video to send my links,” she said. Products, books, and recipes — if there’s interest, there’s a keyword. - Reuse your viral clips everywhere.
All those provocative videos? She reposts them as Shorts and Facebook Reels. “Now I have 100k followers on YouTube and almost as many on Facebook just from reposting my viral Instagram and TikTok videos,” she said. Those platforms then become extra fuel for her DM automations. - Let automation handle the tedious work, and keep the fun for humans.
“Manychat actually will do 60–70% of the work,” she said. The repetitive link sending is automated; her voice notes, jokes, and chaos stay very human.
Monetization advice and motivation
Jasmine is blunt about where she sees the best business upside.
“Instagram is still where the money is,” she said. “Instagram is a professional social media.”
TikTok gives her reach, but “almost all my collaborations come from Instagram and not from TikTok.”
Her message to creators who haven’t started monetizing there yet is equally blunt:
“You have nothing to lose,” she said. “You can earn money from nothing. I started from scratch, I mean, I had nothing.”
She thinks DM automation is massively underrated.
“I think Manychat is a very, very undervalued tool,” she said. “With such a simple application, you can dramatically increase interaction in your comment section. More interaction and more comments mean higher engagement, which leads to more views. When people comment, the algorithm pushes the video further, and the connection with followers through automatic link delivery is amazing, because people really appreciate that.”
The Future: Coffee Shops, New Countries
Despite the results, Jasmine insists: “It’s just the beginning for me.”
She’s 40 this year and has zero interest in slowing down. She aspires to start her very own brand, a coffee shop, and maybe move to the U.S. or Dubai, expanding her community, and exploring features like Follow to DM more deeply.
Jasmine isn’t a tech founder. She’s a baker who started posting in her mid-30s during a global crisis. She hit 100M-view virals, wrote a cakebook, turned Kärcher and cookie recipes into 5-figure Amazon months, brought her husband into the business, and is now planning her next decade of growth.
All because she refused to let her DMs be a bottleneck.
“It has been amazing, because I’ve grown my engagement a lot in the comments section,” she said. “When I have videos that go viral or perform well, using Manychat brings me so many sales on my Amazon store. It makes everything so much easier and more efficient.”
If you’re sitting on a pile of comments, story replies, or “Where did you get that?” DMs that you’re too tired to answer…this is your sign.
You don’t need a bigger audience. You need a system.
Start where Jasmine did: one keyword, one automation, one product. Then let the comments — and the commissions — do the talking.