To be successful in an industry with never-ending competition, having a good restaurant marketing plan is essential to achieve your goals.
According to a study by the National Restaurant Association, projected sales for the industry is estimated to reach $863M by end of the year, with over one million restaurants (and counting) in the U.S. alone.
And, when the average consumer spends 12.6% of their income on food, you need to get creative as a restaurant owner. You may have the best burgers and fries, or most authentic BBQ in town, but if no one is coming down to eat, your doors will close.
To help you get ahead in an industry that moves quickly, here are seven restaurant marketing ideas that are easy to add into your plan.
7 successful restaurant marketing ideas and trends to start growing your restaurant business today
- Connect with diners using Messenger Marketing
- Go behind the scenes with Live Stream
- Create a loyalty rewards program
- Partner up with local food influencers
- Collaborate with other chefs to generate buzz
- Make an instagrammable space
- Dominate local search
1. Messenger Marketing
Effective Messenger Marketing provides a conversational channel which restaurants can talk with customers directly through a bot. It works to deliver current restaurant promotions, answer simple questions, send menus, and more — saving you time to focus on other restaurant business tasks.
You can use a Messenger bot to focus on solving potential customer’s problems and sending promotional offers. They are easy to set up and use, whether you’re an owner or marketer, and can drive measurable ROI for your restaurant.
2. Live Stream
Supporting every exciting restaurant marketing strategy is a live stream that drives exposure, personality, and trust. Live stream evolved to give people an inside look at their favorite places to eat and to connect with chefs behind the scenes.
Dale Earnhardt Jr., renowned Nascar driver and owner of Whisky River, uses Periscope to market his restaurant and says, “You get a real good judge of a person’s character by seeing them in that environment. A lot of people that are fans of ours haven’t had a chance to have any real interaction. So, maybe that gives them an idea of my personality.”
Facebook and Periscope are two major platforms to stream on. They continue to be a fundamental restaurant idea for businesses who want to improve communications and stay top of their customers’ minds.
Live streaming takes advantage of changes in consumer behavior in the market to find new ways of appealing to your audiences.
3. Loyalty Rewards Programs
Coupons and other discounts quickly influence customers to jump ship. But loyalty rewards programs are a way to encourage customers to come back.
The next shift in restaurant marketing is customer relationships: building loyalty and connections at each point of contact. Loyalty cards give you an opportunity to enhance your emotional connection. And when it’s mobile-friendly, they are more likely to use their rewards.
Popular apps that offer loyalty programs include:
You can also set up a rewards program on Facebook Messenger with LoyaltyCard bot. It makes for an interactive and personal experience so you can increase engagement in your program.
4. Partner up with a Local Food Influencer
Social media marketing is important for any restaurant growing its fan base. Eye-catching photos, cool stories, and social media influencers are a few unique restaurant ideas leading the way.
Make the best of influencers by offering special experiences and meals. They have the ability to convince people to eat at your restaurant Making this idea even more important to do right.
And it’s no surprise, considering businesses make $6.50 for ever $1 spent on influencer marketing on average.
5. Collaborate with Other Chefs to Generate Buzz
Kick-off a new month by launching a collaborative chef series with other local culinary masters. Choose a dining spot you love to frequent and see if they want to partner up to collaborate on menus, guest chef appearances, pop-ups or more.
Chef Ian Ramirez, of Michigan-based Creative Dining Services, feels social media plays a big part in the collaboration trend. “Today’s newer generation of chefs seek to learn, share, and create together,” he says, “we see the value in cross-pollinating, and very little downside.”
6. Create an Instagrammable Space
Local art and epic interiors take the dining experience beyond the restaurant and into the digital world. It encourages people to document and share via social.
Media Noche, a fast-casual Cuban restaurant in San Francisco, is popular on social for its user-generated content. People snap and post photos of the restaurant’s colorful tiles (as seen below) and local art. And in turn, builds brand awareness in social groups.
7. Dominate local search
Did you know that 85% of consumers search for local information online?
As the need for quick and accessible information grows, restaurants are looking for ways to show up first on Google, Maps, Yelp, and other directories.
Because of this, customer reviews and local address information are becoming more important in search ranking.
It gives potential customers everything they need to know — from reviews to menus, photos and more.
Ready to improve your restaurant marketing strategy?
While competition is fierce, creating unique ways to drive potential customers to the table doesn’t have to be overwhelming. From Messenger Marketing and social media, to rewards and collaborations, restaurant owners can increase brand awareness and boost ROI with a few simple tweaks to your restaurant marketing strategy.
Which one of these top restaurant marketing ideas will you try? Let us know in the comments below.
And if you ever need help piecing together your Messenger Marketing strategy, we at ManyChat are happy to help! Sign up for your free ManyChat account today and start growing your restaurant tomorrow.