Introducing Ads that Click to Subscribe: The new way to capture and re-engage subscribers!
Written by Angela Allan
April 17, 2023
🔥 Meet the latest power couple: Ads that Click to Subscribe and Messenger Lists in Manychat.
Ads that Click to Subscribe are the new and effective way for brands to build a loyal audience, capture leads, and drive sales! 🚀
Ads that Click to Subscribe are shown in the Facebook and Instagram feeds and are the easiest way for your audience to subscribe to your Messenger Lists in Manychat.
Here’s what they look like:
What are Ads That Click to Subscribe?
Ads that Click to Subscribe are shown in Messenger and Instagram Feeds but are only available for driving opt-ins to marketing messages on Messenger and are in an open Beta.
Ads that Click to Subscribe pair with your Messenger List on Manychat, so you can instantly obtain consent to re-engage every single subscriber who opts in.
When paired with Manychat Messenger Lists, Ads that Click to Subscribe are your shortcut to:
- Building a database for marketing purposes
- Sending marketing messages to your target audience
- Re-engaging with your customers to drive more sales
Best of all, your leads will land directly on the opt-in message to easily capture more subscribers.
What is a Messenger List?
Formerly called Recurring Notifications, Messenger Lists are a smart and cost-effective way to communicate with your subscribers on Manychat after the initial 24 hours have passed.
Ads that Click to Subscribe are paired with Manychat Messenger Lists, which are the official way you obtain your subscribers’ permission to broadcast to them on a daily basis – directly in Messenger.
How do Ads that Click to Subscribe work?
Here’s how they work:
- Create your Messenger List topic in Manychat (you’ll need it to connect it to Ads that Click to Subscribe in Ads Manager).
- Next, you’ll set up Ads that Click to Subscribe in Ads Manager. These ads will appear on the Facebook and Instagram newsfeed.
- When your audience clicks on the ad, they’ll be asked to subscribe to your Messenger List updates.
With Ads that Click to Subscribe, the ad, opt-in message, and opt-in confirmation are shown within the Facebook and Instagram apps. Your follow-up Messenger List updates are sent in Messenger.
What’s the difference between Ads that Click to Message and Ads that Click to Subscribe?
Unlike Ads that Click to Message, Ads that Click to Subscribe show the Messenger List opt-in invitation immediately after your audience clicks on the ad, streamlining the user journey and emphasizing the opt-in invitation.
Ads that Click to Subscribe are also optimized for opt-ins, reaching people who are more likely to opt-in and delivering a more cost-effective solution for brands.
Build a high-quality audience, re-engage with your customers, and drive sales with Ads that Click to Subscribe and Manychat. Try it today.
⭐ Check out:
How to broadcast with Facebook Messenger
Ready to get started?