Influencer Fashion Trends in 2024: What to Expect and Why They Matter

Remember when bike shorts made a HUGE comeback, and suddenly, everyone was wearing them? One picture on Instagram and the vintage trend quickly became a global fashion trend — all thanks to Kim Kardashian. 

Granted, the biker shorts first appeared on the runways at Off-White and Saint Laurent. However, Kim K’s unique style turned them from “something you wear to avoid chafing” into a must-have fashion statement for any self-respecting fashionista. That’s the power influencers have on fashion trends.

In 2024, the runway is digital, and influencers are the fashion magazine editors you look to for tips. They mix their personal style with the latest fashion ideas, creating fresh and exciting looks that explode into trends. 

But what really defines a fashion trend? 

Short answer: authenticity. 

Influencers who stay true to their unique style and values resonate more with their followers. However, it can be challenging to maintain a personal style with brand promotions, managing multiple social media platforms, and negative feedback and trolls.

Whether you’re a nano influencer or just a fashion girlie who wants to stay trendy, this guide will give you the inspiration and tips you need. By the end of this article, you’ll know what to expect in influencer fashion trends for 2024. 

Ready? Set… Slay!

Latest Influencer Fashion Trends

In 2024, influencers are making waves with fresh and exciting fashion trends. These trends blend the past and future, combining vintage styles with modern innovations. 

Ready to explore the trends that will define your wardrobe the rest of the year? Let’s dive in!

Vintage Revivals

Nostalgia is back and better than ever! Influencers like Jasmine Chiswell, Ashley Herrera, and Audrey Monroe are reviving styles from the ’70s, ’80s, and ’90s. It’s like raiding your mom’s closet and finding out she was way cooler than you ever gave her credit for.

Styles: Retro pieces from the ’70s, ’80s, and ’90s are making a strong comeback. Think bell-bottom jeans, oversized blazers, and grunge-inspired looks.

Colors: Earthy tones, pastels, and vibrant neons, creating a nostalgic yet modern aesthetic.

Themes: Sustainability and individuality, encouraging the reuse and upcycling of vintage clothing.

Eco-Friendly Designs

Fashion goes green in 2024! Sustainable fashion influencers like Pumulo and Kara promote eco-friendly designs prioritizing sustainability and ethical choices.

Styles: Clothing from organic materials, recycled fabrics, and sustainably sourced textiles.

Colors: Natural shades like green, brown, and cream.

Themes: Sustainability and ethical fashion choices.

Old Money Aesthetic 

The ‘old money aesthetic’ spilled over from 2023 to 2024, redefining modern luxury. It’s basically dressing like you just stepped out of a Ralph Lauren ad from 1985.

Originating on TikTok, this trend has been dubbed quiet luxury, emphasizing timeless, high-quality pieces over flashy logos. Sofia Richie’s lavish wedding on the French Riviera last year was a cultural touchpoint for this movement, solidifying her as a pioneering name associated with the trend and a new ambassador for Tommy Hilfiger.

Styles: Preppy elegance — think Oxford shirts, cable-knit sweaters tossed over polos, and navy blazers.

Colors: Neutral tones like beige, navy, and white, complemented by occasional pops of pastels or muted earth tones.

Themes: ‘Silent’ bragging, subtle displays of wealth, and sophistication.

Gender-Neutral Fashion

Fashion is breaking down gender barriers with the rise of gender-neutral clothing. Influencers like Jasmine Agcaoili and Wisdom Kaye lead this inclusive trend, promoting styles anyone can wear regardless of gender.

Styles: Unisex pieces like oversized blazers, loose trousers, and versatile jumpsuits.

Colors: Neutral tones like beige, black, and white, with occasional bold accents.

Themes: Inclusivity and breaking traditional gender norms.

The Clean Girl Aesthetic

The clean girl aesthetic is about minimalism, polished looks, and effortless beauty, creating a fresh and sophisticated style. Some influencers to take inspiration from include Hailey Bieber, Daisy Herriott, and Madie. 

Although the clean girl aesthetic gained popularity last year, it’s still a mainstream trend — it’s easy to wear and ALWAYS looks good!

Styles: Simple, well-fitted clothing like white blouses, straight-leg jeans, and slip-dresses paired with minimal accessories.

Colors: Neutral tones like white, beige, and soft pastels.

Themes: Clean lines, understated elegance, and a natural, effortless vibe.

Brat Aesthetic

The brat aesthetic is about embracing the attitude of “I woke up like this, and I don’t care.” If you’re going for this look, make sure your style screams, “I’m too cool for fashion norms.”

The brat aesthetic is new in 2024. The bold, daring style was largely influenced by English singer Charli XCX’s sixth studio album, Brat.

Brat’s branding has even influenced political campaigns. When President Joe Biden dropped out of the 2024 presidential race and endorsed V.P. Kamala Harris, singer Charli XCX tweeted, “Kamala IS brat,” and it broke the Internet.

Styles: Unintentional, effortless, and slightly retro.

Colors: Brat green, a neon-imbued shade blending lime green, chartreuse, and slime green.

Themes: Rebellion, authenticity, and chaos.

Mob Wife Aesthetic

“The clean girl is out, and the mob wife era is in, and the Starbucks and black puffers are out. We’re wearing vintage furs all winter!” Kayla Trivieri declared earlier this year.

She was correct, as the mob wife aesthetic has been making waves, with fashion influencers like Kim Kardashian, Sofia Vergara, Rihanna, and Bella Hadid channeling the bold, luxurious style inspired by classic mafia movies.

This look gained even more traction with the renewed interest in mob culture, partly thanks to pop culture hits like The Godfather and The Sopranos, which had its 25th anniversary this year.

Styles: Think fur coats, diamond stacks, red lips and nails, bold glamor, leopard print, and blowouts.

Colors: Rich tones like deep red, black, and gold.

Themes: Confidence, luxury, and a touch of vintage mafia glamor.

Now, How Do These Trends Reflect Broader Societal and Cultural Shifts?

The rise of various fashion trends in 2024, such as vintage revival, the mob wife aesthetic, the clean girl aesthetic, old money, eco-friendly outfits, and gender-neutral fashion, reflects broader societal and cultural shifts. Current events, cultural movements, and the evolving preferences of fashion enthusiasts influence these trends.

The vintage revival trend and eco-friendly designs highlight a growing societal emphasis on sustainability and environmental responsibility. This mirrors a broader move toward protecting the planet and making more mindful consumer choices. The nostalgia associated with vintage fashion also connects the past with the present, resonating with those seeking comfort and familiarity in uncertain times.

Gender-neutral fashion and bold patterns/colors challenge traditional fashion norms, promoting acceptance and diversity. Influencers encourage individuals to break free from conventional boundaries and express their unique identities.

The old money aesthetic, or quiet luxury, has gained traction as a reaction to our chaotic and uncertain times. The aesthetic’s popularity indicates a desire for stability and normalcy, offering a foundation of elegance and sophistication in a rapidly changing world.

Impact of Influencers on Fashion Trends

Influencers have a massive impact on fashion trends and consumer behavior. They reach millions of people through social media, showing new styles and ways to wear them. When an influencer wears a certain outfit, it quickly becomes popular among followers. Their style choices often become the blueprint for what’s hot and what’s not.

Influencers make fashion more accessible by showing how to style pieces in everyday life — not just on the runway. For example, Nicolette Mason’s gender-neutral and body-positive looks inspire her followers to embrace inclusive fashion in their daily wardrobes. 

Influencers also help shape trends by introducing unique styles and promoting new fashion ideas. They collaborate with fashion designers, attend major events, and often have their own fashion lines. For instance, influencer Addison Rae recently collaborated with Ipsy to launch ITEM Beauty, her makeup line. Khaby Lame, the social media superstar, also launched the BOSS x Khaby capsule collection with HUGO BOSS during Milan Men’s Fashion Week. This involvement keeps the fashion industry dynamic and constantly evolving.

Besides, influencers play a key role in the fashion industry. Marc Jacobs has made headlines with its innovative collaborations with influencers, blending luxury fashion with the dynamic world of TikTok creators. 

One such creator, Raymonte, gained viral fame on the app for approaching strangers and enthusiastically complimenting their hairstyles or outfits. Marc Jacobs leveraged Raymonte’s unique style in their social media strategy in a brilliant move. 

In the TikTok video that has amassed 6 million views, Raymonte approaches a woman, complimenting her outfit with his signature enthusiasm. The woman responds by pointing out each chic item of her outfit, proudly proclaiming, “This is Marc Jacobs!” The brand’s ability to seamlessly integrate its products into Raymonte’s humorous and genuine interactions has garnered a positive reception.

Influencers act as a bridge between brands and consumers. Brands use influencers to market their products in a relatable way to reach a wider audience and build a loyal customer base. Consumers trust influencers’ opinions and make purchasing decisions based on their recommendations.

Where to Find Influencer Fashion Inspiration

Different platforms offer unique advantages for influencer fashion inspiration that cater to your unique tastes and preferences.

Instagram is the ultimate platform for fashion, with countless influencers sharing their daily outfits, fashion tips, and behind-the-scenes looks at their lives. Some top Instagram influencers to follow are Leonte Huerta-Moore, known for his bold take on streetwear; Chiara Ferragni, known for her chic and sophisticated looks; Aimee Song, who blends casual and elegant styles; and Alexa Chung, with her unique take on vintage fashion.

TikTok focuses on quick, creative fashion videos that showcase trendy looks in seconds. There, creators like Bella Poarch and Addison Rae share trendy looks and styling tips in short, engaging videos. 

YouTube offers in-depth fashion content. Channels like Vanessa Zilleti and Patricia Bright provide detailed fashion content, from hauls to seasonal lookbooks and how-to-style guides. 

Pinterest is another great platform for fashion inspiration — particularly for discovering new styles and creative ideas. Influencers like Bonnie Tsang and Stephanie Ann pin about fashion, offering valuable tips and creating trends. You can always count on Pinterest for endless inspiration for your wardrobe. All you have to do is scroll. 

How can you curate your social media feeds for the latest fashion trends? Start by following a diverse mix of popular and emerging influencers who resonate with your style. Use hashtags like #OOTD (Outfit of the Day), #FashionInspo, and #TrendingFashion to discover fresh content. Engage with posts by liking, commenting, and sharing — this will help the algorithm show more of your favorite content on your feed.

Learn more about how to grow your Instagram following. 

Also, follow fashion blogs and magazines for a well-rounded perspective on current fashion trends. This approach will keep your feed dynamic, interesting, and aligned with fashion trends.

Influencer Fashion Tips

Read on to find top influencers offering practical tips to help you stay stylish in 2024. 

Chiara Ferragni emphasizes investing in timeless items that can be mixed and matched with more trendy pieces. For example, a classic white shirt or a pair of well-fitted jeans can serve as a base for various outfits.

Aimee Song suggests experimenting with bold patterns and colors to inject fun elements into your wardrobe. She often showcases how to incorporate vibrant prints and hues into everyday looks. 

On the other hand, Jenn Im advises balancing trendy items with wardrobe staples, recommending versatile pieces that can be styled in multiple ways.

Infuse Your Favorite Influencer’s Trends Into Your Personal Style?

Start by finding the trends that resonate with you. If you love the vintage revival trend, add retro accessories like oversized sunglasses or vintage jewelry to your outfits. 

The Brat aesthetic considers pieces in the Y2K era, such as the alien wrapped around black sunglasses, bottom lashes, and wired earphones that are probably broken. If it’s chaotic — that’s brat. 

If bold patterns and colors appeal, try incorporating them through accessories like scarves, bags, or shoes. 

For gender-neutral fashion, choose pieces that align with your style, whether that means opting for a tailored blazer or loose-fitting trousers. 

Always prioritize what makes you feel confident and comfortable, and don’t hesitate to tweak trends to suit your personal taste. This way, you can stay trendy while remaining true to your individual style.

Conclusion

Fashion trends in 2024 are all about blending personal style with the latest trends while staying authentic. As an influencer or fashion enthusiast, you have a variety of platforms to find inspiration. 

Fashion is not just about following trends; it’s an act of self-expression. So, incorporate the trends that resonate with you and be open-minded enough to try new styles. Remember: Style is personal! Wear what makes you look AND feel good.

Stay inspired, stay trendy, and most importantly, stay true to yourself!