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ManyChat Acquires eCommerce Analytics Tracking Company, Converlytics

Fara Rosenzweig Avatar
Written by Fara Rosenzweig
News, Press Release - 2 min read
ManyChat Acquires eCommerce Analytics Tracking Company, Converlytics

San Francisco, April 7, 2020 — ManyChat, the number one Chat Marketing platform, today announced it has acquired Converlytics, which enables businesses to track, analyze, and quantify valuable attribution analytics connecting Facebook Messenger to Shopify. ManyChat Pro users now have access to more robust analytics at no additional charge, enabling them to pinpoint marketing dollars to specific campaigns. 

“As a small business owner, I built Converlytics to meet a need I had — when I lost one of my biggest eCommerce clients, I realized I hadn’t been able to accurately attribute revenues to my marketing campaigns. So I built the solution, won back my client, and attracted even more customers,” said Converlytics founder and CEO Dillon Ceglio. “I’m thrilled to share this technology with the millions of ManyChat users around the globe and to help other eCommerce business owners like me.” Ceglio will continue to work with ManyChat as an eCommerce and Data Analytics Consultant. 

“The single biggest industry using ManyChat is eCommerce, and analytics is at the heart of everything an eCommerce marketer does,” said ManyChat co-founder and CEO Mike Yan.  “The acquisition will allow ManyChat to bring our eCommerce customers the robust analytics they need to run smart omnichannel campaigns that maximize return on advertising spends.”

For more information on ManyChat’s new analytics tracking, please click here

About ManyChat

ManyChat helps eCommerce, marketing agencies, and businesses grow by combining Facebook Messenger, SMS, and email to engage with customers through the right channel at the right time. With billions of people across the world now using Chat to communicate, over one million businesses use ManyChat’s Chat Marketing platform to instantly connect with customers. ManyChat was founded in 2015 and is based in San Francisco with venture funding from Bessemer Venture Partners. Learn more at www.manychat.com or follow the company on Facebook, Messenger, Instagram, or Twitter.

Media Contact
Fara Rosenzweig
Head of Content, ManyChat
Fara@manychat.com


Originally published: Apr 7, 2020, 6:30 AM, Updated: Dec 8, 2020, 10:45 PM
Fara Rosenzweig Avatar

Fara Rosenzweig

Fara is ManyChat's Head of Content and brings over 15 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. When not wordsmithing or talking about Chat Marketing, you'll find her globe-trotting while logging miles for her next half marathon and 70.3 IRONMAN.