Is The TikTok Creator Fund Worth It?
So, you’re cranking out the TikTok content, but you’re not seeing a lot of money coming in, even though you’re getting the views. This is a common theme amongst many eligible creators trying to get their TikTok followers excited because when you’re cranking out the videos, those views turn into dollars.
Because it was a whole thing, TikTok did something about it. They launched the Creator Fund. Initially, they invested $200 million dollars into the fund, which seems like a lot, but in reality, it’s not. The whole Creator Fund has had its own drama due to some creators feeling like the fund isn’t exactly equal.
Some of the TikTokers do make a lot of money, that’s a fact. But, there is no variable number. The TikTok Creator Fund rewards those who are on their content game with consistent posts and the stuff that people click and hey, if virality happens, that’s awesome.
But should you join the Creator Fund? We’ll do our best to break down how it works, and if it’ll work for you and your content creation goals. Because, hey, we’re for the people.
What is the TikTok Creator Fund?
The idea of the Creator Fund was to help pay the creators who basically keep TikTok moving. The company released this statement upon launch:
“To further support our creators, we’re launching the TikTok Creator Fund to encourage those who dream of using their voices and creativity to spark inspirational careers. The US fund will start with $200 million to help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content. The fund will be distributed over the coming year and is expected to grow over that time.”
The fund allows creators to monetize original content in a few ways:
- Through the Creative Learning Fund established during the pandemic to bring educators onboard TikTok to share their knowledge
- TikTok LIVE streams
- The TikTok Creator Marketplace – connecting brands + creators
- Video views
- Video gifts
How much does the TikTok Creator Fund pay?
According to TikTok, there’s no cap on what creators can earn. They’ve also said that it doesn’t prioritize specific types of content over others. How they marginalize payout via TikTok creativity is up in the air for ambitious creators.
“The funds that each creator can earn are worked out by a combination of factors; including the number of views and the authenticity of those views, the level of engagement on the content, as well as making sure content is in line with our Community Guidelines and Terms of Service.”
The general range TikTok pays is anywhere from $0.03 to $0.04 cents per 1,000 views. Meaning if you get two million views from one TikTok video, you can expect a payout of about $60 – $80. Not exactly a ton of money within the potential creator economy.
Does joining the TikTok Creator Fund lower your views?
There’s some speculation in the TikTok creator community regarding a suspicious drop in views for some accounts right after a creator has joined the fund.
To cool people out, TikTok stated:
“Joining the Creator Fund will not have a negative impact on your TikTok videos views or followers; any drops in video views are caused by in-app fluctuations that naturally occur and have nothing to do with the Creator Fund. But we will continue to keep a close eye on this and are always listening to the feedback we receive from our creator community.”
The TikTok app is powerful. That’s for sure.
TikTok Creator Fund requirements
It’s important to note that the creator fund isn’t open to every TikTok user on the platform. To be eligible to apply, you need to meet the following guidelines:
- Based in US, UK, France, Germany, Spain, or Italy
- Be at least 18 years old
- Have a minimum of 10,000 followers
- Have at least 100,000 video views within the last 30 days
- Have an account that doesn’t violate TikTok’s Community Guidelines
If you really want to dive into the ins and outs of the Creator Fund, you can always check out the official TikTok Creator Fund Terms.
How to join the TikTok Creator Fund
Wanting to join the TikTok Creator Fund? If you meet eligibility requirements, the application process is easy.
- Go in your TikTok app, navigate to your account settings and click Creator Tools
- Click on TikTok Creator Fund to start your application
- It takes about 3 days to process your information
Is joining the TikTok Creator Fund worth it?
Joining the TikTok Creator Fund can be worth it if:
- You’re dedicated to a long-term growth strategy
- Your content is consistently getting millions of views
- You don’t mind the possibility of earning next to nothing each month
- The possible drop in views doesn’t bother you
One of the biggest indicators of whether you’ll be successful with the Creator Fund is your content’s quality and how consistently you post. As with any platform, the more you post, the higher your chances of going viral and amassing millions of views. (This won’t happen for everyone, but we’re rooting for you.)
If you’re able to build an audience, you might have better luck than creators who only post sporadically. Bottom line: If you meet all the criteria to apply to the Creator Fund, it may not hurt to try it. Even with the alleged possibility of a drop in views, there isn’t much to lose by trying it out for yourself – if not, you can always turn it off and go rogue.
Learn more about growing on TikTok
If you’re considering joining the TikTok Creator Fund, it’s critical to remember that it isn’t the only way to make a few bucks on the platform. Creators can strike lucrative affiliate marketing partnerships with huge brands, sell merchandise, collect virtual gifts on LIVES, collaborate with influencers, or even drive traffic to a sales funnel through a link in their bio. (Or direct them to Instagram where we can help.)
The sky’s the limit when it comes to creative ways to monetize your TikTok account. Whether you plan on joining the Creator Fund or not, TikTok is one of the best places to grow your brand, build an audience, and grab those views – hopefully leading to a big payday.