This will be shocking: 300% more open rates!
ManyChat was the first bot that took advantage of it when they immediately created their website as a tool to use Facebook Messenger ads to successfully gain more messenger subscribers, and be able to send them automated messages.
Facebook Messenger ads have 500% better open rates and a 300% higher click-through-rate than regular emails.
People use Facebook chat differently than emails. They are on Facebook all day, and they get an immediate notification if someone messages them. They love to write messages or reply. More and more people are also using Facebook chat if they have a question for a company, and they are more likely to chat than to call or write an email.