You were so close. You were just about to sign that BIG OL’ brand deal — the one that’ll finally fund that weeklong vacation to the Maldives — when you saw it:
“Must use Manychat.”
Not suggested. Not recommended.
Required.
Oh, weeping, and thrashing, and gnashing of teeth! A pox on both your houses! The Maldives will have to wait another year!
First off: yeah yeah, we know. Nobody likes being forced into anything. But here you are. And, my friend, I have good news. You just stumbled into the best damn thing that’s happened to your creator-business in the history of creator-businesses.
Let me explain.
Why You’re Being Compelled
Brands aren’t requiring us because they care about workflows.
They’re doing it because:
- It makes them more money. Automated replies convert 8x better than “link in bio”.
- They’ve A/B tested human replies against bots. Bots, unsurprisingly, were faster (and faster, when selling on the internet, is better.)
- They want 24/7 access to your audience without burning you out.
It’s not personal. It’s business. And business is booming, baby.
What the Hell is This “Manychat” Thing, Anyway?
For the unfamiliar, our most popular tool is the engine behind those “Comment THIS WORD below and I’ll DM you the link” posts. (Nope, they’re not doing it manually.)
Another banger of a use case: when a follower asks “Where’d you get those shoes?” at 3 a.m. your time, we slide into their DMs with the exact link and discount code while you’re drooling on your fanciest pillow.
Bang. Sale made. You? Still fast asleep.
We have many other tools that help you answer FAQs, collect emails and telephone numbers, and expand your empire across platforms. Instant access crushes the passive hohum “boo-hoo maybe they’ll click my bio link someday” approach.
And it’s why famous brands Louis Vuitton and Hulu are all over this.
Translating the Corporate Speak
[Screen caps that Mel shared]
When brands say: “We’re looking for creators willing to use Manychat”
They mean: “Our data shows automated responses make us way more money.”
When they say: “We’ll provide reimbursement for your onboarding costs”
They mean: “This $10/month tool makes us thousands. We’ll gladly cover it.”
When they say: “Pro-rated trial for the span of 2 months”
They mean: “Once you see these metrics, you’ll never go back to manual replies.”
The first hit is always free, kids.
Staying *You* While Going Robo
Wait. Before you do anything. Let’s address the robotic elephant in the room: Will automation make you sound like a corporate drone? How do you personalize your replies so they still sound like you?
Let me answer that in Robotese: Beep boop.
Translation: “Only if you suck at it. 🙃”
(They’re not as nice as humans, robots).
Here’s how to keep your voice intact:
- Give your bot a personality. Make it your hype person, your sassy assistant, whatever fits your brand. Just don’t make it generic. Our AI Step tool follows orders quite swimmingly.
- Automate the boring crap only. “Where can I buy this?” gets automated. Someone pouring their heart out because they loved you in middle school? I recommend flagging that one.
- Be transparent but cool about it. A simple “This is [Your Name]’s assistant sliding in with links while they’re creating” sets expectations without, ya know, lying.
- Add weird little touches. Perfect is predictable and boring. Throw in your catchphrases, quirks, and occasional typos. Make it feel like hungover-you typed it (okay, maybe not that one).
The Awkward Phase
So yeah, there will be a strange few weeks as you mature, like technological puberty, where you’ll need to adjust. For instance, followers may message you at 4 a.m. and get instant replies. You’ll get comments like: “OMG do you ever sleep??” or “How are you so responsive???”
This is normal. Like when you cut your hair and everyone has opinions for two weeks, then completely forgets what you looked like before. (Just say no to frosted tips. Learn from our mistakes.)
The Real Strategy
Let automation handle the mind-numbing repetitive stuff that’s draining your creative energy. Then use all that reclaimed time for:
- Making content that matters
- Actual human connections
- Creative work that only YOU can do
- Taking a nap — you kinda look like you need one
It’s not selling out. It’s strategic selling out. Heh. It’s reallocating your most valuable resource, your attention, to something better. Put another way, there are $10/hour tasks and $100/hour tasks.
Focus on the latter. Now you can automate the former.
In the Future, the Robot-Loving Creator Wins
The creators crushing it now? They’re not stuck in yesteryear, complaining about the State of the World and rejecting new tools. They’re using our automation as a superpower, 1.5 million of ‘em in fact.
You’re here now. Might as well make it work for you:
- Delight with instant replies on easy questions
- Protect creative energy
- Build while you sleep
- Cash big ol’ brand checks
We’re not here to replace you or your voice — we’re here to amplify you so you can do more of what only you can do.
So, who are we?
We’re fortune-tellers, baby.
The years ahead will be weird, but powerful, and we have a sneaking feeling you’re gonna crush it — starting right now.
