Almost half (41%) of the U.S. population listen to podcasts every month. But it’s not just true crime and gossip podcasts that top the “most listened to” lists.
Marketing podcasts — conversations in which experts share the latest marketing trends, tactics, and strategies — help other marketers keep their fingers on the pulse. But with so many people throwing their hat into the podcasting ring nowadays, how do you know you’re getting advice from true marketing experts?
Luckily, we’ve vetted 16 top podcasts for you. So pop in your headphones, listen to any of the following marketing podcasts, and learn something new you can apply to your own marketing strategy.
16 top marketing podcasts to queue up
Whether you’re working on a side hustle, a startup business owner, or have a full-time job in B2B marketing, here are 16 of the best marketing podcasts to tune in to in 2022.
- Pipeline with Dave Gerhardt
- Actionable Marketing Podcast
- Social Media Marketing Podcast
- The Long Game
- Marketing Over Coffee
- Marketing School
- The ProductLed Podcast
- Online Marketing Made Easy
- Azeem Digital Asks
- Search With Candour
- Metrics and Chill
- Social Pros Podcast
- The Marketing Meetup
- Perpetual Traffic
- Duct Tape Marketing
1. Pipeline with Dave Gerhardt
Dave Gerhardt is an influencer in the B2B marketing space. Add his podcast, “Pipeline” (previously known as “DGMG Podcast”) to your queue and listen in on conversations with other marketing experts like Ross Simmonds, Scott Holden, and Sara-Beth Anders.
“What I love about this podcast is that Dave and all his guests go straight to the point,” said Estelle Barthés, marketing manager at Pick Your Skills. “They do not spend time trying to build someone’s personal brand and give great, clear, and easy-to-implement advice.”
“They like to build bridges between all the marketing aspects of a company: content, communication, growth, revenue, lead generation, and so on.”
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2. Actionable Marketing Podcast
Hosted by the marketing department at CoSchedule, “Actionable Marketing Podcast” is a must-listen if you’re looking for weekly, well-rounded chats on all aspects of digital marketing — from content creation to social media.
Not to mention, the podcast’s guest list is impressive. Hear from SEO experts like Rand Fishkin, content marketer Brian Dean, and copywriting pro Joanna Wiebe.
“It’s a case study-style format. I can get something actionable and implementable instantly.”
Deb Mukherjee, marketing lead at Wonderment
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3. Social Media Marketing Podcast
Hosted by Michael Stelzner, founder of Social Media Examiner, tune in to this podcast if you’re interested in learning more about how social media can grow a business. The “Social Media Marketing Podcast” has published weekly episodes featuring social media experts since 2012.
Some of its most recent episodes dive deep into popular platforms, including YouTube, TikTok, Instagram, and LinkedIn. You’ll learn how to craft a great marketing strategy that appeals to audiences across each.
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4. The Long Game
“The Long Game” is a podcast run by marketing agency Omniscient Digital. Its hosts Allie Decker, David Ly Khim, and Alex Birkett are all marketing experts. The podcast focuses on content marketing, particularly sustainable, long-term strategies marketers can use for years to come.
“The Long Game” breaks its podcast down into two mini-series: One is “The Kitchen Side,” which hosts internal debates and discussions within its marketing department.
You’ll also find interviews with external experts — something co-host Allie Decker says are like “coffee chats or post-conference catch-ups instead of boring Q&As.” They’ve also had marketing experts contribute to these episodes, including folks from brands like Shopify, UiPath, and ClickFlow.
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5. Marketing Over Coffee
“Marketing Over Coffee” covers the intersection of marketing and technology. Its name reflects the bite-sized episodes (roughly 20 minutes) you can listen to in the same time it takes to drink your morning coffee.
Listen to interviews with influencers in the space, including authors Seth Godin and Simon Sinek, share the marketing strategies that worked for them. Granted, not all of them will work for your brand, but it gives you a solid starting point.
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6. Marketing School
Having published more than 1,900 daily episodes, “Marketing School” is hosted by marketing veterans Neil Patel and Eric Siu (both of whom own their own digital marketing agencies). Add this to your queue if you don’t have time to sit down and listen to lengthy podcasts.
Each episode of “Marketing School” is just a few minutes long, but that doesn’t mean the advice they give isn’t top-line. Patel and Siu deep dive into one specific marketing topic per episode. Scan through their backlog and find small wins to improve your own strategy.
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7. The ProductLed Podcast
Product-led marketing is a strategy in which marketers use their product features, messaging, and benefits at the core of their campaigns.
The “ProductLed Podcast” team hosts weekly interviews with thought leaders, each of whom digs into one area of product-led marketing. This podcast is best suited for marketers working at large, enterprise companies. Many episodes help multi-person marketing teams work with other departments (mainly sales) to drive growth.
“I’ve discovered a lot of interesting growth hacking topics from them, and they host great guest speakers.”
Carla Andre-Brown, content marketer at Mailbird
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8. Online Marketing Made Easy
Amy Porterfield is an icon in the digital marketing space. Her blog, online courses, and free weekly marketing podcast share online marketing tips to help newbies take their marketing plans to the next level.
“Online Marketing Made Easy” is a must-listen for agency owners, eCommerce founders, and course creators. The main focus of the podcast is to help listeners build their email list, advertise their products and services online, and get marketing ROI.
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9. Azeem Digital Asks
“Azeem Digital Asks” is a weekly podcast where host Azeem interviews top marketers in the industry, including Kelvin Newman, founder of Brighton SEO, and Britney Muller, SEO data scientist and machine learning expert.
“There are plenty of engaging, tactical marketing podcasts out there, but Azeem’s consistently amplifies a diverse, underrepresented, and marginalized set of voices in the marketing community,” said listener Garrett Sussman, demand generation manager at iPullRank.
“He taps into the unique perspectives of women, POC, the LGBTQ+ community, and more to add a layer of empathy and inclusiveness to an industry that needs more representation,” continued Sussman. “No matter the size of his guest’s following, every voice matters.”
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10. Search with Candour
“Search with Candour” is a marketing podcast that teaches people about search engine optimization (SEO) and pay-per-click advertising (PPC). The hosts promise each episode has “no fluff” — something its listeners appreciate.
“Mark is able to cut through a lot of the jargon and get to the crux of it all.”
Kyle Benson, community outreach manager at Common Ground
The only downside? Its search marketing podcast is released in seasons. Binge them all in one sprint and you’ll need to wait for the next batch to be released.
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11. Metrics and Chill
We recommend adding “Metrics & Chill” to your listening queue if marketing reporting is a struggle. Host John Bonini, Databox director of marketing, asks marketing experts to share the metrics and KPIs they’re using to prove the value of marketing to stakeholders in SaaS companies.
“When you want ideas on how to improve conversions, growth initiatives, and companies that are doing freemium well, this is my go-to.”
Larissa Murillo, senior marketing manager at marketgoo
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12. Social Pros Podcast
Another marketing podcast we recommend is the “Social Pros Podcast.” Hosted by Jay Baer, founder of Convince & Convert, and Adam Brown of Salesforce, you can listen in on conversations with pro marketers who share the strategies they’re using behind the scenes.
The “Social Pros Podcast” also shares actionable tips for navigating social media algorithm changes — something many marketers struggle to stay updated with. For example, it recently invited Instagram expert Jenn Herman on the show to chat through updates to the platform, and how marketers can deal with them.
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13. The Marketing Meetup
Instead of focusing solely on marketing tactics and strategy, “The Marketing Meetup” podcast touches on the human side of having a marketing job title. Host Joe Glover invites career development pros on to show marketers how to be more confident, become a good mentor, and deal with impostor syndrome.
“They always have great speakers and tackle amazing topics. The insights I heard on those podcasts have shaped me into the marketer that I am today.”
Ivana Drakulevska, SEO specialist at Sales.Rocks
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14. Perpetual Traffic
Driving website traffic is a major goal for any marketer, regardless of what you’re promoting. The “Perpetual Traffic” podcast, hosted by Ralph Burns and Kasim Aslam, walks listeners through strategies they can use to drive both paid and organic traffic.
Occasionally, the hosts invite industry experts to chat through emerging trends. Its recent episode with Chatmatic CEO Travis Stephenson, for example, explained how marketers can collect third-party data when online consumers are thinking twice about sharing it.
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15. Duct Tape Marketing
“Duct Tape Marketing” is a weekly podcast that started back in 2005. It’s hosted by best-selling author John Jantsch, with the occasional guest appearance from pro marketers like James Richardson, Tim Brown, and Pamela Slim.
What’s interesting about this marketing podcast is that it’s geared towards small business owners — people who don’t necessarily have time to invest in learning marketing, but need to stay updated on trends and best practices.
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16. Business Anchors
“Business Anchors” is a relatively new marketing podcast that releases new episodes weekly. Hosted by brothers Lloyd and Dan Knowlton, “Business Anchors” is a generic entrepreneurship and business podcast with frequent conversations about growth marketing.
“They don’t take themselves too seriously so it makes the whole format a lot of fun. They get along brilliantly but are very different in what they bring to the table, so you end up with a really nice mix of entertaining stuff where you accidentally learn things too!”
Dan Rice, digital marketer
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What’s your favorite marketing podcast?
As we head into 2022, we’ve got the top 16 marketing podcasts queued up. Now we’re turning the tables and asking you to share your favorite marketing podcast in the comments — and why you think it’s so great.
