Written by Fara Rosenzweig

June 15, 2020

Summer is coming and that means that your team is gearing up for 4th of July ads and will soon be on the brink of planning ahead for Christmas. Summer brings longer days and valuable family time. With days being longer and families being together on vacations, the opportunity to run a successful ad campaign may seem just out of reach.  

Like any major holiday, the 4th of July is a competitive time to run ads. So, with Father’s Day promotions and Memorial Day email campaigns behind you, now it’s your time to think of clever promotions for the 4th of July.

About 86% percent of Americans plan to celebrate Independence Day this year, spending a total of $6.7 billion on food items, according to the National Retail Federation. If your eCommerce business isn’t in the food industry then competing for sales seems like a lost cause. After all, it’s difficult to form original promotion ideas around an event that has been reinvented again and again.

You’re not alone if you want to throw in the beach towel before the fireworks show begins. Every business circles around the round table and tries to think of ads that will be fresh and stand out against the competition. With July 4th just around the corner, it’s time to put your best creative ideas on the table and utilize social media and Messenger to lead the way for your ads.

This 4th of July, your team can not only create fresh ads, but you can run them across several platforms, including Facebook Messenger bot.

Red, White, and Something New: Inventive Ads

What do you think of when you think of 4th of July ads? 

Red, white, and blue.

Large bold fonts.

Patriotic focused copy. 

The 4th of July ads you’re thinking of are probably all very similar to each other. They aim for a patriotic spirit that represents independence but lacks in originality.  Don’t worry, there is plenty of space for originality despite all of the noise during the 4th of July. You may wonder how your business can inch ahead of the competition and be asking:

  • When and how often should we run ads?
  • How can we encourage customers to follow our sale?
  • Will my team be able to run a successful Independence Day ad on social media?
  • How can my eCommerce business implement Messenger in our ad strategy?

These eCommerce businesses were able to find their own answers to these questions in the past and corner the market on the 4th of July and celebrate our freedom.

Brit + Co.

This shopping guide from Brit + Co. ranked high with shoppers. The ad appeared in their 4th of July email campaign and was shared across social media platforms. Brit + Co. provides us with a great example of a 4th of July that pops and embodies the patriotic spirit. Here’s what we love about it.

  • Clear Call to Action
  • Eye-catching numbers and font
  • All products are on color theme for the 4th of July
  • The copy with each product sells the product before you even enter your card info!

Brit + Co. gives your team the insight that you need to create your ad–make your ads versatile. If you’re planning your 4th of July email campaign then make your content multi-functional. Take your email content and spread it across all of the platforms that your eCommerce business has in place. Make your ads cohesive. 

Try using a shopping guide with a clear CTA as part of your ad campaign. Take the guide further on social by conducting a poll that asks customers to vote on their favorite item. Host a ‘This or That’ on social media to get the conversation going and customers scrolling. Social media holiday campaigns are a great way to get your customers engaged with your brand. 

July 4th ads

Rover

Rover, a pet sitting service really scored high with their July 4th ad. This ad was perfectly aligned with the brand. Rover’s ad appeared first in their email campaign to subscribers of the app leading up to the Fourth. They did so many things right:

  • Represented their brand voice perfectly
  • The simplicity of the photo and copy makes it easy to understand
  • Readers have a clear Call to Action
  • The playfulness of the ad is charming

Rover’s 4th of July ad is the perfect example that the holiday doesn’t have to hinge on red, white, and blue. Rover made a bold move veering away from the stereotypical and it worked. The ad embodies the 4th of July aspects of traditional celebration without being cliche. The pet sitting service did a great job of making an ad that was clear and concise while boosting their popularity. 

 4th of july ads

Quay Australia 

The ad that Quay Australia did went against the grain of traditional 4th of July advertisements. They took to social media in partnership with Frankie’s Bikinis to host a giveaway. The collaboration was perfectly in sync since both brands complimented each other and the products paired well (sunglasses and bikinis). Both brands also have similar target audiences and are within the same price range. This is why this ad was ideal for boosting their 4th of July sale.

  • The brands agreed on sharing the post on their own pages and each other’s
  • Both brands gained new followers and new customers
  • The photo equally represented both brands
  • Engagement was required from followers (tagging someone else) to be eligible for the giveaway

So, what can your team take from a giveaway? Your team can learn that engagement leads to clicks. The engagement on Quay Australia’s post got 42,223 likes and 19,771 comments! 

Nationwide

The insurance company took their platform on the 4th of July to remind clients of pet safety. They advised people through their blog and on social media to keep pets inside during the hottest part of the day and to make sure pets are protected during the fireworks show. Here is why this ad was perfect for their brand:

  • Their advice is credible and trustworthy to their followers
  • They used red, white, and blue which was on theme for the holiday
  • The tips that were offered were timely and relevant 
  • The ad pushed brand awareness

If your eCommerce business has any expertise and service then consider using this ad as your blueprint. With social media there seems to be a lot of advice to give and to read, but not all of it is interpreted as credible. For example, your marketing agency can build your ad around tips for the 4th of July. For those of you in an eCommerce business that specializes in product, then use your ad to offer a tutorial on your product or care instructions. 

Choose Your Own Example

This is our 5th ad for you to use as inspiration for your 4th of July ad this year. Take time to dig deep and review eCommerce businesses that have conquered their ad space over the past couple of years. What did they do well? How can you take those things and translate them into your own brand? Remember, you don’t have to be on a color theme to boost revenue. Utilize Messenger for your 4th of July ads and implement your Messenger bot into the equation.

Fourth of July may seem like a difficult holiday to navigate. Once you get past the color scheme and those old ads roaming in your memory then you’ll have the creativity to mold something new to effectively promote your 4th of July sale. Make your Call to Action precise and easy to navigate. Your ad shouldn’t be busy to be seen. Simplicity plays a role in great advertising, too. The brand voice should be the focal point of your 4th of July ad. Everything else will fall into place. We’re celebrating your efforts already! Happy summer and Happy 4th of July!

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The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.