Did you know that 80% of consumers prefer using chatbots over talking to humans for simple tasks like booking appointments or checking account balances? Why? Because chatbots never sleep, they never complain, they never ask you how the weather is where you are, and they always keep the vibe professional (even when you want to throw your phone across the room).
With the global chatbot market already worth over $6 billion (and expected to skyrocket to $42 billion by 2032), it’s clear that AI chatbots aren’t a trend; they’re a permanent upgrade for businesses and creators alike.
Chatbots specialize in automating repeatable tasks, improving engagement, and helping humans to scale their efforts. People prefer chatbots for simple tasks, so if you’re sweating over every single comment or DM, it’s time to rethink your game plan. Chatbots are here to save you time, boost your customer engagement, and make you look like a total pro. They’re the personal assistants you didn’t know you needed.
Why Content Creators Should Care (Hint: It’s Money Moves)
Content creators today face challenges — managing an influx of inquiries, juggling countless platforms, and delivering exceptional service — all while crafting engaging content. It’s a lot.
Enter chatbots, like Slackbot and Lumen5, which can revolutionize how creators handle these mounting demands.
Creators aren’t just influencers; they’re entrepreneurs. That means managing merch drops, replying to questions and comments, and handling collabs (for starters). But being “always on” comes at a cost. Balancing hundreds (or thousands!) of daily messages is overwhelming, and even the most dedicated creator risks burnout. These situations are perfect for chatbots to step in to automate tedious but critical tasks like managing orders, responding to FAQs, and even building email lists.
Today, chatbots like Manychat respond to DMs on Instagram while you focus on brainstorming your next viral video. It’s like hiring a personal assistant who works 24/7 and never asks for days off.
Adding a chatbot to your toolbox doesn’t just save time; it creates opportunities. Almost all prominent creators already use chatbots to free up hours daily and keep business gears moving smoothly.
Very few people talk about how the chatbot revolution has made it possible for independent content creators to offer the same high-level consistency as the biggest brands in the world. Consistency is the key to success; just ask Starbucks and McDonald’s.
Let’s say you’re running a limited-time sale on merch. Chatbots can handle incoming questions like “What sizes are left?” or “When will my order arrive?” without you lifting a finger. Because chatbots aren’t just reactive, they’re smart. (When set up correctly.)
By integrating more innovative tools into your email marketing system, creators can gather data on what followers are asking and refine their offerings. For example, if a chatbot notices repeated questions about a specific product, you’ll know to emphasize it in future campaigns.
The AI Glow Up: Chatbots Went from Meh to Mind-blowing
Once upon a time, chatbots were clunky old tools limited to canned, stupid responses. Think, “Sorry, I didn’t understand that,” on repeat. Fast forward to today, and the glow-up is real.
With advancements in AI, chatbots are powered by conversational AI engines that rival human interactions in speed, accuracy, and even charm. Let’s examine what’s changed and why creators should pay attention.
Advancements in AI and natural language processing (NLP) produced dynamic tools capable of offering hyper-personalized, seamless customer experiences. At the heart of today’s most effective chatbots are AI and machine learning (ML), which power their ability to understand intent, learn from interactions, and adapt over time. Unlike old bots that relied on rigid decision trees, platforms like Manychat leverage NLP to process language more naturally, recognizing nuances in phrasing and tone.
For instance, if a follower messages, “Hey, do you deliver internationally?” the bot doesn’t exclusively pick up on keywords like “internationally” and responds, “Our viewers are from all around the world!” Wut!? Instead, it uses contextual understanding to provide a tailored answer, like, “Yes, we ship worldwide! Here’s a link to our shipping info.”
One of the standout features of today’s higher-quality chatbots is customization. Creators can design responses that align perfectly with their brand voice; whether professional, chill, or comedic, it’s an extension of a creator’s personality rather than a vague, bland bot.
For example, a beauty influencer could program their bot to reply to product inquiries with, “Girl, you NEED this shade; it’s a total game changer! Tap [here] to grab yours!”
But modern chatbots aren’t limited to answering questions; they’re proactive powerhouses. For example, Manychat bots can:
- Re-engage shoppers: Remind users about abandoned carts with tailored messages like: “Hey, still thinking about that hoodie? Grab it now before it sells out!”
- Build email lists: Collect subscriber info through conversational opt-ins on platforms like Instagram.
- Launch campaigns: Notify followers about real-time merch drops or special promotions.
AI chatbots serve as valuable data collection tools, helping creators understand what their audience wants. By tracking frequently asked questions and engagement patterns, creators can constantly refine their offerings.
Tools today integrate seamlessly with popular platforms, and the omnichannel approach ensures you’re meeting your audience where they are, all without missing a beat.
Tea Time: Business Can Boom
Who knew bots could slay customer services almost as well as humans? Roma by Rochi saw a 741% boost in engagement using Instagram automation, and Gold’s Gym accomplished a 9X jump in bookings. Tons of brands are using chatbots to succeed, but more importantly, individual creators can compete at scale with the biggest out there.
The success is thanks to the progression of AI technologies. Haven’t you noticed that they’re already sounding more human? What we know to be coming is more emotionally intelligent chatbots (gee, I wonder how we know that!?), hyper-personalization (where each user’s data drives responses), and conversational commerce, where messaging platforms are the primary channel for consumer interactions.
Here is how chatbots are slaying it right now:
- Shopify stores with ChatGPT integration: Imagine a customer scrolling through your store at 2 a.m., unsure about sizing or how returns work. A chatbot swoops in, answering questions in seconds, so there are no wait times and no frustration, just cash flowin’.
- Instagram creators using chatbots for DMs: Heard of creators automating their DMs for brand collabs or even just support? Their chatbots politely ask questions, share rates, and even close deals — all while the creator focuses on creating.
- TikTok stars managing merch orders: Ever wonder how some creators never get roasted for screwing up orders? Their secret weapon is that chatbots keep track of everything. They confirm sizes, addresses, and shipping like a boss.
Who knew AI could flex this hard!? Think holograms and bots that feel like your IRL bestie. We’re not quite there yet, but we’re getting close!
How to Level Up With Chatbots NOW
The first way to make chatbots a real part of your growth strategy is to do your research. Here’s a quick guide:
- Pick your partner: Slide into a chatbot tool like Manychat since it’s beginner-friendly and has helpful features.
- Craft your voice: Your chatbot needs your energy! Whether it’s playful or professional, make sure it sounds like you. And pro tip — toss in a few emojis to keep it 💯.
- Test the waters: Never let your bot go rogue. Test it yourself and with a few friends first. They’ll call out any weird vibes before your audience notices.
- Promote, promote, promote: Announce your chatbot on social — your followers will love that you’re leveling up. Bonus points if you make it a fun “meet my bot” moment on IG.
Don’t sleep on this; setting up a chatbot is easy and works 24/7. Goals, right!?
Here are more articles and videos (and a bonus free course) we’ve put together to help you dig deeper and make the most out of chatbots. A few hours of research could be what skyrockets your cash flow!
- Read: How to create functional automations in less than 10 minutes
- Read: Master IG DMs without losing your mind
- Read: 5 Best Facebook chatbots that engage customers
- Read: How to automatically reply to inbound WhatsApp messages
- Watch: Video tutorials on Instagram automation
- Course: Navigating Manychat – building your first chatbot and beyond
Why Chatbots Are THE Move for Content Creators
Let’s wrap up today with some hard truths, shall we? Chatbots mean more time to focus on creating, less stress, and happier fans. They handle the stuff that takes your focus on doing what you love — creating. And more importantly, it’s what all the biggest creators do to scale and make more cash.
Make today the day that you let a chatbot join your squad. Remember: If you’re not automating, you’re just waiting!
Let us know if you’re ready to make money moves with Manychat today.
