Greg Fass at Instagram Summit

Liquid Death doesn’t care what you think about them. Not even a little bit. Since 2019, the brand has subverted all trends, gone for the jugular, and proved that marketing doesn’t have to be a carbon copy of what you believe is the “right” thing due to public opinion. By staying true to what’s legitimate to the brand identity, tangible wins crush in the public sphere — and in Liquid Death’s case, it’s everything from a casket-shaped cooler to trolling the masses with a commercial of children chugging tall boys of water. 

Greg Fass, Liquid Death’s VP of Marketing, has done his best to lead the brand away from the everyday and into the unknown. His tactics of not caring about what everyone else is doing are paying off — big time. The beverage company is now worth a billion dollars, and it’s all thanks to investing in an identity that serves the counterculture, marking itself as the water to pound at a punk show or that’s seen sitting on comic Tom Segura’s table. 

For this year’s Instagram Summit by Manychat, we landed an exclusive session with Greg Fass. We’ll explore the brand’s philosophy behind its marketing and why it pays not to play the corporate game. 

If you’re a creator trying to find your true voice, this is your chance to hear one of the best in marketing give his .02 on why it’s cool to put a skull on your can while making every other water company look super lame in the process. 

Grab your ticket to the Instagram Summit by Manychat today. And if you act now, you’ll snag that coveted early bird ticket.

For just $49 you’ll get a ton of stuff: 

• Access to all live main stage and breakout track sessions
• Access to automation workshops
• Access to networking sessions and opening day party
• Access to all sessions on-demand for up to 6 months

Come hear about how a beverage company pulled off selling a $40 coffin-shaped water flask that’s sold out — twice.