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Engagement Is Cute. Intent Is Cash.

Bobby Hilliard Avatar
Escrito por Bobby Hilliard
Chat Marketing - 3 Leitura Mínima
Engagement Is Cute. Intent Is Cash.

Being online is exhausting. Whether you’re a creator, a small business, or just someone desperately trying to fight against the algorithm, it’s a full-time job to be the face of your Instagram or TikTok.

And the questions? Never-ending. All The Time. They never stop.

👉 What time are you open?
👉 Do you take Apple Pay?
👉 Can I test the mattresses by full-send belly flopping onto them?
👉 Are your whole milk lattes lactose-free? (What? No. That’s not how cow milk works.)

Even if you have a beautiful, perfect, impossible-to-miss website with every answer clearly listed…people still ask. Because that’s just the chaotic nature of the internet. People see, people question, people act in the moment. And if you don’t answer fast enough? 

That moment is gone. The sale is gone. And that sucks.

Because let’s be brutally real: nobody is DMing you at 2:43 AM about your store hours for fun. They’re asking because they’re ready to buy.

And if you don’t respond instantly? See ya later. They’re gone as fast as their thumbs can scroll onto the next thing. 

The Cost of a Slow Reply = Lost Money

People mix up engagement and intent all the time. A post with 2,000 likes? Cute. A DM that says, “Hey, do you have this in stock?”

That’s the gold. 🤌

You could have 50,000 followers, but if your response time is trash, guess what? You’re just a glorified content creator. Not a business. Because real businesses answer fast.

And we get it — you’re busy. You don’t have time to sit on your phone 24/7, manually replying “Yes, we’re open today” over and over until you ascend to another plane of existence.

That’s where Manychat’s Quick Automations come in.

Let the Droid Handle It

We just dropped a new feature that’s honestly so simple, it’s embarrassing not to use it.

💡 No FlowBuilder. No tech headaches. No overcomplicated setup.
💡 Just pick your channel (Instagram, Facebook, WhatsApp — whatever).
💡 Set up to 10 FAQs that your customers won’t stop asking.
💡 Example: “user asks about hours” → BOOM, automatic reply.
💡 Example: “user asks about location” → BAM, instant response.

It’s not just keyword matching, either. It understands intent. So, whether someone types “Are you open on Sundays?” or “What time do you guys open?” — Manychat is ready.

And the best part? You get a neat little folder called “AI Automated FAQs” where all this cool stuff, AKA magic, happens.

So What’s the Play Here?

→ If a customer asks a question, it means they’re interested.
→ If they don’t get an answer fast, they’re leaving.
→ If you’re not using this feature, you’re losing sales for no reason.

Engagement is fun. But intent is where the money is. Stop answering the same five questions manually and let the bot do the work.

Because if you don’t answer fast enough, someone else will. 

It’s probably time to set up Manychat


Publicado originalmente em: Jun 3, 2025, Atualizado: May 27, 2025
Bobby Hilliard Avatar

Bobby Hilliard