If you’re still clinging to your inbox campaigns like a security blanket, it’s time to face the facts: Messenger is where your audience actually lives. Fast replies, sky-high open rates, and conversations that actually convert? Yeah, we’re not playing around.
You might be wondering: “Is the Messenger experience really that much better?” Yes. Yes it is.
Live chat capabilities? Check. Unmatched click-through rates? Double-check. A whole new way to connect with your audience in a real, conversational space? SOLD.
Let’s walk through everything you need to know about sending Facebook Messenger broadcasts with Manychat — the right way.
Why Facebook Messenger Broadcasting Is Your New Best Friend
Imagine sending a message to your entire social media audience and getting an open rate between 66-98%. Oh, and a click-through rate as high as 72%. No, this isn’t some marketing fantasy — it’s the power of the Messenger app at work. Every Facebook user is just a click away from interacting with your message, and the more personalized it feels, the better the response.
If you’re clinging to email alone, you’re leaving major money on the table. Messenger broadcasts blow traditional email out of the water — plus, you’ll never have to worry about spam filters, bad email addresses, or overcrowded inboxes. It’s your direct line to users who are actively chatting with friends, and guess what? Your message will feel just as personal.
What Is a Facebook Messenger Broadcast?
If you’re already familiar with email marketing, the concept of broadcasting will feel like second nature. A Facebook Messenger broadcast is a one-off message sent to your subscriber list through the Messenger app. It’s perfect for quick updates, news, promotions, or even just a friendly “Hey, how’s it going?” to stay top-of-mind.
But unlike email, where you’re usually just talking at your audience, Messenger broadcasts give you the power to hold a conversation. This is a major feature of the Messenger app — it’s a back-and-forth exchange, allowing users to engage immediately with your content.
3 Types of Messenger Broadcasts You Can Send
Before you go blasting messages to your heart’s content, get to know the different types of Messenger broadcasts and the rules that come with them. Facebook is serious about maintaining the quality of its Messenger experience, and spamming users isn’t part of the plan.
Non-promotional subscription messages
These messages are gold for long-term nurturing. They can’t contain promotions, but you can send updates on industry news, productivity tips, or personal tracking. Want to keep your audience engaged without shoving an offer in their face? This is how you do it.
Promotional broadcasts
Here’s where you sell. You can only send these to users who’ve interacted with your bot in the last 24 hours, so use them wisely. When done right, promotional broadcasts can rake in serious cash (like $18K in 2.5 hours level cash).
Follow-up broadcasts
Missed your window for a promo? No sweat. You’ve got one more chance — 24 hours after your initial broadcast — to send a follow-up. Just don’t go overboard; make sure your follow-up packs a punch and closes the deal.
How to Send a Facebook Messenger Broadcast in Manychat
Now that you know the rules, let’s get into the fun part — actually sending the broadcast. Here’s your step-by-step guide to crafting the perfect message inside Manychat.
Create your broadcast message
In your Manychat dashboard, click “Broadcasts,” then hit “+New Broadcast.” From here, you’ve got two options: use the classic builder or Manychat’s slick new Flow Builder. We’re using the Flow Builder because, well, it’s 2024 and we’re into sleek, visual layouts.
Add your message and content. Keep it simple and engaging, and use buttons for easy interactions. You want your broadcast to feel like a conversation, not a lecture.
Add targeting & scheduling
Who are you sending this broadcast to? Use Manychat’s targeting features to narrow your audience by tags, demographics, or previous interactions. Once you’ve got that sorted, decide when to send — right away or use the scheduling feature to find the optimal time.
Preview & send
This is your last chance to make sure everything looks perfect. Click “Preview,” test it out on the Messenger platform, and when it’s all good to go, hit “Send Now” or “Schedule.” Boom. You’re live.
Pro Tips for Killer Facebook Messenger Broadcasts
Want your Messenger marketing game to go from meh to mind-blowing? Here are three best practices to ensure your message gets opened and gets results:
Start simple
Hit ’em with something light and breezy right off the bat. The first message should be quick, easy to digest, and compelling enough to hook your audience. Wall-of-text intros are a no-go.
Give options
People love choices. Make your broadcast interactive with buttons that let users dictate the conversation. This is the magic of Messenger — your audience feels like they’re chatting with a friend, not a robot.
Ask questions
Want to build a deeper relationship with your subscribers? Ask them questions. This transforms things into a dialogue while letting you gather valuable data for future broadcasts or sequences.
Ditch the Inbox: Messenger Marketing Is Taking Over
Are you ready to ditch email as your sole communication tool and start building real, interactive relationships through Messenger broadcasts? With the right strategy in place, you’ll not only engage more, but sell more, too.
Sign up for a free Manychat account today and get your audience ready for the best broadcast of their life. You’ll wonder why you didn’t jump on the Messenger bandwagon sooner.
