You believe in superb ingredients that are transcendentally delicious and really, really good for you. You also appreciate an environment that caters to you...not a preconceived notion regarding how much of a hurry you are in. Sometimes you like to 'grab-and-go' and sometimes you like to relax with your favorite beverage and be served in a relaxed setting. You enthusiastically get it. We call it "Food for Enthusiasts"...you'll call it Zeal.