Completely crowd-sourced, YKA’s approach to media is founded on a simple idea: Public opinion is the new superpower. And that the media can do more to engage this generation, and enable them to change the world, if only they heard what the people themselves had to say. That is why we are building a media company with a simple mission – enable people to speak up on issues of critical importance – and put their opinion out there. Every piece you see on YKA has been contributed by people like you. With a platform to raise your voice, break stereotypes and create social impact – YKA’s new media approach puts you at the center.