Video Stanza

A couple of years ago I began to notice the rise of videos on sales pages and websites. So I tried it for my own product and ACCIDENTALLY discovered a 30% lift in using Videos vs Long Copy sales letters. Trust me, I'm far from a video creation expert. I just whipped up some powerpoint slides, recorded a voice over and added some simple animations. I created the video from start to finish on the same day. Later on, I also ran some tests for Ad Types. Video Ads was the clear winner against Image Ads. While a striking image may captivate the attention of a person rather quickly, the moment "motion" is added to it, it significantly increase engagement and RETENTION. So video marketing works and it is definitely worth the time to learn how to implement a videos in our business. Videos are proven to: 1. Boost conversions and sales 2. Establishes the person or brand as an authority 3. Easily explains the product or service 4. Engage even the laziest of buyers 5. Encourage social shares This is why the video marketing trend has progressed rapidly in the past few years and will reach new heights sooner than we think. Entrepreneurs and marketers are waking up to the fact that in a world where everyone is bombarded with information on a consistent basis... It is important to be able to draw our audience attention away from the clutter and captivate them to look at your message. So don't get left behind. Put some videos out there and just see what it can do for your business. Don't be afraid or feel limited by resources. The costs of producing videos have dropped significantly over the years. Today, high quality videos can easily be created with just the camera on most standard phone devices. Alternatively, try implementing simple voice overs with texts and motion backgrounds. It doesn't need to be perfect. Just get momentum. They say an image is worth a thousand words, however, video is estimated to be worth a million words! - Kaytie Lee Visit us at