Truu is an Aveda concept salon located in downtown Hollywood. Our award winning salon specializes in Aveda's signature haircuts, hair color and conditioning treatments. We carry the entire line of Aveda haircare, skincare, bodycare, makeup and aromas. Voted Best of Hollywood for Best Salon, Best Haircut and Best Hair Color. Also voted top 10 salons by Channel 10. Voted Top 200 salon by Salon Today magazine - 4 years.