We use a proprietary blend of organic extracts and performance-driven oils, extracts, vitamins, nutrients and antioxidants sourced from all over the world. We search for efficacy and efficiency. We spare no cost to bring premium ingredients to you. Pura D’or uses a number of certified organic ingredients and special organic bioactives to ensure both purity and performance. Our philosophy is simple. We want all formulas to provide care and therapy, reinforced by nature. Many ingredients are organic. 99% are plant-based. We have certifications from the USDA, CCOF, Soil Association Organic, and the Canada Organic Regime. Our goal is to help solve problems in hair and skin. Thinning hair, scalp issues, daily cleansing and conditioning. New formulas are subject to rigorous clinical testing in order to prove any claim. All Pura D’or formulas combine science and nature in order to deliver therapy, reinforced by nature.