Two entrepreneurs and one jeweler had a dream for years. We always loved automatic watches and collected a whole lot of them. But could we make our own luxury brand? That became our mission and the mission became a life-changing movement. The inspiring thing for us is to strive for perfection, not to take shortcuts. Cause quality needs time; we have outsourced help from professionals from the watch industry to put together our dream watches that is going to last for centuries and generations.