JEOEL is the latest brand under the DeGem Group. 1. We create jewels to wear from WORK TO PLAY, inspiring you to pursue your greatest PASSIONS. 2. We promise QUALITY– our products are made of 925 sterling silver, and plated with rhodium and gold to maintain a luxurious feel. 3. We believe our jewels offer good value for money. We use a majority of NATURAL GEMSTONES (AND ALSO SOME DIAMONDS) in our designs, because gemstones hold deep historical meaning, as they have grown deep in our Earth after millions of years.