Here at IQ Natural, we believe in using time-tested remedies paired with today's top science to provide the very best natural solutions available on the market. That means combining the purest botanicals in the best way possible to achieve Smart Skincare. We at IQ Natural have chosen to make our cosmetics free of preservatives and fillers. Our loose mineral makeup is made of 100% natural minerals straight from the Earth. That's it. Our mineral makeup provides smooth, even coverage that floats on the skin. Because of the purity of our product, the natural properties of the minerals actually improve your complexion. That means problem solving below the surface while making what's on the surface even more beautiful! Pure Ingredients. Flawless Coverage. Beautiful You!