Ibiza Rocks is a market leading music tourism brand with event hotels that are driven by content programmes and cater for party tourists in the 18-35 year old demographic. Sitting at the crossroads of music, travel and fashion to create unique, immersive holiday experiences, IRG operate and promote hotels, events, a travel company, bars & diners and retail stores in Ibiza and Mallorca. With core brand values of attitude, atmosphere and authenticity, what Ibiza Rocks truly specialise in is creating energy. The award-winning Ibiza Rocks live music concept was created in 2005 and since then Ibiza Rocks has hosted the world’s biggest bands, the most exciting breakthrough acts and hottest DJs live in concert under the Balearic stars. In 2008 the group pioneered the ‘branded hotel’ concept with the opening of the Ibiza Rocks Hotel followed by the Mallorca Rocks Hotel in 2010. In 2011, the luxury 5* boutique hideaway Ibiza Rocks House at Pikes launched and in 2016 a partnership with Melia International saw the opening of the dynamic 4* Sol House Mixed By Ibiza Rocks hotels in Ibiza and Mallorca. The combined property portfolio means Ibiza Rocks now offer a full Ibiza experience stretching from youth entry level to boutique luxury. Every summer Ibiza Rocks host live concerts and weekly event concepts in the unique open-air courtyard and pool party spaces of the Ibiza Rocks Hotel, delivering a varied day to night experience for a new generation of music lovers. Combining cool accommodation and expert knowledge alongside live gigs and branded entertainment, Ibiza Rocks offers a whole lifestyle under one roof. Over the years, globally recognised talent including The Prodigy, Arctic Monkeys, Kasabian, Ed Sheeran, LCD Soundsystem, Paolo Nutini, New Order and many more have headlined incredible, intimate live shows. As well as the Ibiza Rocks live gigs, summer 2016 welcomed a spectacular sold-out 8 week pool party residency with Craig David and a monthly residency from the new king of UK Grime, Stormzy. Celebrating 12 years since kickstarting the regeneration and social rejuvenation of Ibiza, Ibiza Rocks is firmly established as being the pioneer of bringing new sounds and unique holiday experiences to Ibiza and beyond.