We started on a market stall in Dublin in 2011 selling Mackerel Fish & Chips supplied by the Rogerson family of Dun Laoghaire, local Fishmongers and full time legends. Before we knew it we had an opportunity to move to Brussels to open our first restaurant, which has been a huge success. Part of that success was due to the incredibly positive support from the people of Brussels along with their amazing selection of beers. A match made in heaven. After a lot of hard work and experimenting we ended up with over fifty different styles of Fish & Chips including thrity different homemade sauces, several homemade salts, sides & our new range of homemade ice cream launching in 2015. In September 2014 we made the cross channel jump to London to open our UK re-brand called Hook in Camden Town. Both Simon & I still work full time in the kitchen and on the floor respectively in each new branch and we are learning as we progress. We hope to grow in Benelux & the UK simultaneously. With help from an incredible team around us we are heading the right direction. We want to take our time building the foundations for our concept to become a good, honest, fair brand that respects the planet.