grüum was created by four friends who believe that male grooming products are over priced, over hyped, and over complicated. So we set out to change that. We spent many months travelling the globe, scrubbing, shaving, and sculpting our way through hundreds of formulations to come up with a range of precision-engineered razors and nutrient-packed skin and beard care essentials. Everything is custom built for men, exclusively for grüum. Our simple subscription service means we can deliver premium products for a fraction of what you'd pay on the high street. We think it's a smarter way to look good.