LuLaRoe is a national fashion brand. LuLaRoe's comfortable, affordable and stylish clothing is sold by a national network of Independent Fashion Retailers. Founded in 2013 by DeAnne and Mark Stidham in Corona, California, the company's mission is to bless lives and strengthen families by supporting Independent Fashion Retailers to create freedom and serve others as their own business owners. In late 2016, I discovered a clothing line that I absolutely fell in love with, it's called LuLaRoe. I was invited to an in-home pop-up party and quickly found out it was the type of deal where individuals represented the brand, bought and sold their own inventory, and shared the love with their friends and family. I never actually gave selling it much thought until I found myself spending a lot of time looking at and buying stuff through pop-up parties, live sales and Shop the Roe links. For that reason and others I decided to just GO FOR IT! My husband wasn't too happy about the idea as he thought it would be like every other direct sales business I pursued and ultimately failed but I knew in my heart that this journey would help me mentally and us financially.